A short presentation on Viral Marketing. It has a few examples in the beginning. Consists of all the aspects of Viral Marketing and its advantages.

1. Viral Marketing
A presentation by
Rahul Wane

2. Who is this?
Sabeer Bhatia
One of the Co-founders, Hotmail

3. Who is this?
Jae-sang Park (PSY)
Rapper, Dancer, Song Writer

4. Who is this?
Dhanush & Anirudh
Actor and Music Director

5. The Classic
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Example
Give away free e-mail addresses and services
Attach a simple tag at the bottom of every free
message sent out: “Get your private, free email at
http://www.hotmail.com” and,
Then stand back while people e-mail to their own
network of friends and associates,
Who see the message
Sign up for their own free e-mail service, and then
Propel the message still wider to their own everincreasing circles of friends and associates.

6. word-of-mouth
Marketing
Marketing phenomenon that facilitates and encourages
people to pass along a marketing message.

7. Viral
Marketing
Your
Attention
is the
Target

8. Your role?
Developing a
King-Size
Content
Remember!
Content is the King

9. Starting an Online
Word Of Mouth

10. Basic criteria for Viral Marketing
Messenger
Message
Environment
According to
marketing
professors Andreas
Kaplan, to make
viral marketing work,
three basic criteria
must be met, i.e.,
giving the right
message to the right
messengers in the
right environment

11. The New World Rule
of Marketing
Stop
Marketing at
people.
Play Your
Role and
get out of the
way.
Let people
market
your
Products to
each other.

12. Six principles of Viral Marketing
1) Give away products or services
2) Easy transfer to others
3) Scalability from small to very large
4) Exploit motivation and behaviours
5) Utilize existing networks
6) Take advantage of other’s resources

13. Benefits of Viral-Marketing
Zero advertising cost
Leverage
Exponential growth
I.S.Y.O.T. effect

14. Thank You!

15. Any Questions?