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Getting Parking Right 
Presented by Lisa Jacobson 
Rail~Volution | Minneapolis | September 2014
$20,000 
$20,000 
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$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
$20,000 
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$20,000 
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$20,000 
$20,000 
Parking Wastes Money 
Thank you, Don Shoup!
Parking Wastes Land 
 
If you require more than 3 spaces per 1,000 sq ft, you’re requiring more parking than land use 
3
Parking Space 
10’ x 20’ = 200 ft2 
Bedroom 9’ x 11’ = 99 ft2 
Office Cubicle 
8’ x 9’ = 72 ft2 
Restaurant Table 
5’ x 5’ = 25 ft2 
Tensions
Sources: “A Heavy Load: The Combined Housing and Transportation Burdens of Working Families,” Center for Neighborhood Technology, 2006. “The Affordability Index: A New Tool for Measuring the True Affordability of a Housing Choice,” Center for Neighborhood Technology, 2008. Sedway Cook studies of parking and housing costs in San Francisco and Oakland. 
Parking Worsens Housing Affordability 
• 
For each parking space required in a residential unit: 
– 
Price of unit increases 15- 30% 
– 
Number of units that can be built on typical parcel decreases 15-25% 
• 
Fannie Mae: Getting rid of a car = extra $100,000 in mortgage 
• 
At >300 sq ft, each parking space consumes more space than an efficiency apartment 
6
7 
Stop competing with parking 
Montgomery County Planning Department
8 
Start competing with place
Parking will Drive you Crazy
So what do we do? 10 Key Principles for Smarter Parking
1. Focus on Availability 
Methodological approach: 
 
Not turnover. Turnover Availability 
11
2. Pricing not Time Limits 
Put your customers first. 
12
3. Set the Right Price 
On-Street: 
$0.50/hr. 
Harbor Garage: 
$1.50/hr.
… and the Right Time Span
4. Smart Technology
- 200 400 600 800 1,000 1,200 1,400 1,600 1,800 
5. Use Resources Efficiently 
Time of Day 
Spaces Used
- 200 400 600 800 1,000 1,200 1,400 1,600 1,800 
Office (150k SF): 
Real Demand 
Unshared Supply 
2pm
- 200 400 600 800 1,000 1,200 1,400 1,600 1,800 
Restaurant (150k SF): Real Demand 
12pm 
Unshared Supply
- 200 400 600 800 1,000 1,200 1,400 1,600 1,800 
Residential (150k SF/1000 units): Real Demand 
2 am 
Unshared Supply
- 200 400 600 800 1,000 1,200 1,400 1,600 1,800 
Unshared Supply 
31% Less 
Mixed Use  Shared Parking 
Shared
6. Invest Revenue 21
Impact on Sales Tax Revenue 25 
Pasadena Retail Sales Tax Revenue$0$500,000$1,000,000$1,500,000$2,000,000$2,500,000198919911993199519971999Year Sales Tax Revenue Old PasadenaPlayhouse DistrictPlaza PasadenaSouth Lake
7. Parking for People
27
8. Eliminate Minimum Parking Requirements 
Adam Millard-Ball, NelsonNygaard
Tailor Parking Requirements 
 
Parking demand varies with geographic factors: 
– 
Density 
– 
Transit Access 
– 
Income 
– 
Household size 
 
Cities can tailor parking requirements to meet demand, based on these factors 
 
Does not seek to constrain demand
9. Create Great Places to Walk 30
Medford Garage | Chevalier Access: High/Forest Streetfront 
Source: Utile, Inc., 
Medford, MA
Medford Garage | Existing Site 
Source: Utile, Inc. 
73 
spaces
Medford Garage | Garage View: Full Site Source: Utile, Inc. 
238 
spaces
LOCATION BASED PARKING OCCUPANCY
West Square 
570 Parking Spaces 
East Square 750 Parking Spaces
Medford Garage | Chevalier Access: High/Forest Streetfront Source: Utile, Inc., 
Medford, MA 
West Square 
East Square
PEDESTRIAN LEVEL-OF-SERVICE 
MAXIMUM Pedestrian Delay 
A 
B 
C 
D 
E 
F 
Seconds 
Likelihood of Noncompliance 
<10 
Low 
10-20 
21-30 
Moderate 
31-40 
41-60 
High 
>60 
Very High
Melrose, MA 
Medford, MA
Melrose, MA 
Medford, MA
PROPOSED DESIGN 
NEW DELAY 
5-MINUTE WALKING AREA
 
$7.5 M for 165 spaces 
or 
$1.5 M for 90 spaces and improved public space 
Medford, MA
Source: WMATA May 2002 weekday Metrorail ridership and access data 
Arlington’s 5 Stations: 
39,500 daily boardings 
12.9% 
Auto (incl. Drop- 
off) 
73.0% 
2.0% 
7.5% 
3.6% 
1.0% 
Walk 
Metrobus 
Bus/Vanpool 
Other 
Fairfax’s 5 Stations: 
29,250 daily boardings 
Auto 
14.6% 
9.3% 
4.8% 
57.6% 
12.0% 
1.7% 
Walk 
Metrobus 
Other Bus/Vanpool 
Auto (incl. drop-off) 
Other 
No Response/Unknown 
10. More Parking ≠ More Ridership
6:00 8:00 10:00 12:00 2:00 4:00 6:00 8:00 10:00 
5000 
4500 
4000 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
Parking lot fills 
Unmanaged parking 
Managed parking 
TOD Station 
Smart Rail Station Parking: Efficiency
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
Boardings 
Occupied 
MBTA Commuter Rail: Park & Ride Stations 
Average of 1.9 boardings per parked car
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
Boardings 
Occupied 
MBTA Commuter Rail: Village Settings 
Average of 4.7 boardings per parked car
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
Boardings 
Occupied 
MBTA Commuter Rail: Downtowns 
Average of 6.6 boardings per parked car
CHANGE?! NO WAY! 47
NELSONNYGAARD CONSULTING ASSOCIATES © 2013 
Lisa Jacobson 
77 Franklin St, 10th Floor 
Boston, MA 02110 
(617) 521-9404 
ljacobson@nelsonnygaard.com

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RV 2014: Parking De-Mystified

  • 1. Getting Parking Right Presented by Lisa Jacobson Rail~Volution | Minneapolis | September 2014
  • 2. $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 Parking Wastes Money Thank you, Don Shoup!
  • 3. Parking Wastes Land  If you require more than 3 spaces per 1,000 sq ft, you’re requiring more parking than land use 3
  • 4. Parking Space 10’ x 20’ = 200 ft2 Bedroom 9’ x 11’ = 99 ft2 Office Cubicle 8’ x 9’ = 72 ft2 Restaurant Table 5’ x 5’ = 25 ft2 Tensions
  • 5.
  • 6. Sources: “A Heavy Load: The Combined Housing and Transportation Burdens of Working Families,” Center for Neighborhood Technology, 2006. “The Affordability Index: A New Tool for Measuring the True Affordability of a Housing Choice,” Center for Neighborhood Technology, 2008. Sedway Cook studies of parking and housing costs in San Francisco and Oakland. Parking Worsens Housing Affordability • For each parking space required in a residential unit: – Price of unit increases 15- 30% – Number of units that can be built on typical parcel decreases 15-25% • Fannie Mae: Getting rid of a car = extra $100,000 in mortgage • At >300 sq ft, each parking space consumes more space than an efficiency apartment 6
  • 7. 7 Stop competing with parking Montgomery County Planning Department
  • 8. 8 Start competing with place
  • 9. Parking will Drive you Crazy
  • 10. So what do we do? 10 Key Principles for Smarter Parking
  • 11. 1. Focus on Availability Methodological approach:  Not turnover. Turnover Availability 11
  • 12. 2. Pricing not Time Limits Put your customers first. 12
  • 13. 3. Set the Right Price On-Street: $0.50/hr. Harbor Garage: $1.50/hr.
  • 14. … and the Right Time Span
  • 16. - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 5. Use Resources Efficiently Time of Day Spaces Used
  • 17. - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Office (150k SF): Real Demand Unshared Supply 2pm
  • 18. - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Restaurant (150k SF): Real Demand 12pm Unshared Supply
  • 19. - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Residential (150k SF/1000 units): Real Demand 2 am Unshared Supply
  • 20. - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Unshared Supply 31% Less Mixed Use  Shared Parking Shared
  • 22.
  • 23.
  • 24.
  • 25. Impact on Sales Tax Revenue 25 Pasadena Retail Sales Tax Revenue$0$500,000$1,000,000$1,500,000$2,000,000$2,500,000198919911993199519971999Year Sales Tax Revenue Old PasadenaPlayhouse DistrictPlaza PasadenaSouth Lake
  • 26. 7. Parking for People
  • 27. 27
  • 28. 8. Eliminate Minimum Parking Requirements Adam Millard-Ball, NelsonNygaard
  • 29. Tailor Parking Requirements  Parking demand varies with geographic factors: – Density – Transit Access – Income – Household size  Cities can tailor parking requirements to meet demand, based on these factors  Does not seek to constrain demand
  • 30. 9. Create Great Places to Walk 30
  • 31. Medford Garage | Chevalier Access: High/Forest Streetfront Source: Utile, Inc., Medford, MA
  • 32. Medford Garage | Existing Site Source: Utile, Inc. 73 spaces
  • 33. Medford Garage | Garage View: Full Site Source: Utile, Inc. 238 spaces
  • 35. West Square 570 Parking Spaces East Square 750 Parking Spaces
  • 36. Medford Garage | Chevalier Access: High/Forest Streetfront Source: Utile, Inc., Medford, MA West Square East Square
  • 37. PEDESTRIAN LEVEL-OF-SERVICE MAXIMUM Pedestrian Delay A B C D E F Seconds Likelihood of Noncompliance <10 Low 10-20 21-30 Moderate 31-40 41-60 High >60 Very High
  • 40. PROPOSED DESIGN NEW DELAY 5-MINUTE WALKING AREA
  • 41.  $7.5 M for 165 spaces or $1.5 M for 90 spaces and improved public space Medford, MA
  • 42. Source: WMATA May 2002 weekday Metrorail ridership and access data Arlington’s 5 Stations: 39,500 daily boardings 12.9% Auto (incl. Drop- off) 73.0% 2.0% 7.5% 3.6% 1.0% Walk Metrobus Bus/Vanpool Other Fairfax’s 5 Stations: 29,250 daily boardings Auto 14.6% 9.3% 4.8% 57.6% 12.0% 1.7% Walk Metrobus Other Bus/Vanpool Auto (incl. drop-off) Other No Response/Unknown 10. More Parking ≠ More Ridership
  • 43. 6:00 8:00 10:00 12:00 2:00 4:00 6:00 8:00 10:00 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Parking lot fills Unmanaged parking Managed parking TOD Station Smart Rail Station Parking: Efficiency
  • 44. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Boardings Occupied MBTA Commuter Rail: Park & Ride Stations Average of 1.9 boardings per parked car
  • 45. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Boardings Occupied MBTA Commuter Rail: Village Settings Average of 4.7 boardings per parked car
  • 46. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Boardings Occupied MBTA Commuter Rail: Downtowns Average of 6.6 boardings per parked car
  • 48. NELSONNYGAARD CONSULTING ASSOCIATES © 2013 Lisa Jacobson 77 Franklin St, 10th Floor Boston, MA 02110 (617) 521-9404 ljacobson@nelsonnygaard.com