RV 2014: Communications Clinic

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The document discusses a presentation by Robbie Douglas from DART/Dallas about transportation services from DART to DFW Airport. It includes details about the Terminal A Station at DFW Airport and the DART orange line service to the airport. The presentation also discusses plans for a pop-up activation and promotion using social media to promote the #DART2DFW hashtag.

Marketing

MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
Targeted + tailored
Example: DART to DFW Airport

Terminal A Station at DFW International Airport
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas

MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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DART orange line to DFW

MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
MANHATTAN PARIS RIO SHANGHAI

MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
GOFEST POP- UP ACTIVATION PLAN
Custom photo banner with the
use of social media.
#DART2DFW

MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
Facebook: www.facebook.com/DARTDallas Instagram: instagram.com/dartdaily YouTube: youtube.com/DARTDallas Twitter: @DARTmedia @DARTalerts @DFWairport
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
#DART2DFW
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
© AMS Pictures, 2013 - Proprietary and Confidential

MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
Consumer Promotion and Activation
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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
Accurate

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MINNEAPOLIS 2014
Robbie Douglas
DART/Dallas
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