Is there equity in shared-use mobility today? Will there be tomorrow? Who will serve low-income communities? For-profit companies will want subsidies. There are few nonprofit car shares in the market to fill the gap. Low-emission vehicles are desperately needed in communities disproportionately burdened by air pollution. But launching an electric or hybrid car-sharing effort can be prohibitively expensive. What is the way forward? Analyze the research. Listen to lessons learned. Explore opportunities and strategies for car sharing in low-income communities. Moderator: Creighton Randall, Program and Development Director, Shared-Use Mobility Center, Chicago, Illinois Fernando Cazares, Regional Coordinator, Natural Resources Defense Council, Santa Monica, California Sara Barz, Shared Mobility Coordinator, City of Oakland, Oakland, California Joel Espino, Environmental Equity Fellow, The Greenlining Institute, Berkeley, California Jennifer White, Communications Director, Buffalo Car Share, Buffalo, New York Justin Holmes, Director, Corporate Communications & Public Policy, Zipcar, Boston, Massachusetts

1. Equitable
Shared Mobility
BUILDING SHARED MOBILITY SERVICES THAT REACH UNDERSERVED
COMMUNITIES
Joel Espino
Legal Counsel, Environmental Equity
The Greenlining Institute
joele@greenlining.org

3. Reaching Underserved Communities
• Targeted outreach and education (available in key languages)
• Partner with community-based organizations
• Work with ethnic media
• Hire from within the community
Relatable
• Subsidized, affordable rates
• Diverse payment options (e.g. cash, transit cards, EBT cards)
• In-person trainings
• Tailored customer service
Accessible
• Address specific mobility needs
• Locate infrastructure in safe, frequently used locationsPractical