SlideShare une entreprise Scribd logo
1  sur  9
UNIT – 1
Challenges,
Critical Success Factors &
Critical Failure Factor in BPR
Course: MBA-II
Subject: EWIS
1. Identifying Customer Needs & Performance Problems in the
current Processes
2. Reassessing the Strategic Goals of the Organization
3. Defining the opportunities for Re-engineering
4. Managing the BPR initiative
5. Controlling Risks
6. Maximizing the Benefits
7. Managing Organizational Changes
8. Implementing the re-engineered Processes
1. Work Units change
 from functional departments to process teams
2. Jobs change
 from simple tasks to multi-dimensional work
3. People’s roles change
 from controlled to empowered
4. Job preparation changes
 from training to education
5. Measures of Performance & compensation change
 from activity to results
6. Criteria for career advancement change
 from performance to ability
7. Values change
 from protective to productive
8. Organizational Structures change
 from hierarchical to flat
9. Executives change
 from scorekeepers to leaders
1. Clear Vision for Transformation
2. Top management commitment
3. Identification of Core Processes for BPR
4. Ambitious BPR team
5. Knowledge of Reengineering techniques
6. Engaging external consultants
7. Tolerance of “genuine failures"
8. Change Management
1. Trying to Fix a process instead of Changing it
2. Lack of focus on Business-critical Processes
3. Lack of holistic approach
4. Willingness to settle for minor results
5. Quitting too early
6. Limiting the scope of BPR by existing constraints.
7. Dominance of existing corporate culture
8. Adopting bottom-up approach
9. Poor leadership
10. Trying to avoid making anyone unhappy
11. Dragging the BPR exercise too long.
 Legacy of British System
 Land Records created mainly for ‘Land Revenue’
 Based on ‘Presumptive Ownership’ of land parcels
 Managed by multiple departments
 Title
 Survey
 Registration
 Local Government
 Processes & services, mostly manual
 Citizens have to visit several offices & wait for months for title
changes
 BPR is about Radical Redesign of business processes
 BPR brings Efficiency, Effectiveness & Customer-friendliness
 BPR needs adoption of a structured methodology
 Top management commitment & Change Management are
critical to success
 Management and Information System by Laudan & Laudan, Pearson
Publications
 Concepts in Enterprise Resource Planning by Brand, Monk and Wagner –
Thomson Learning
 Information Systems Today, 2e by Leonard Jessup, Joseph Valacich, PHI
 The CRM Handbook by Jill Dyche
Mba ewis ii  u i approaches to process improvement

Contenu connexe

Tendances

Achieving-Corporate-Strategy-The-Path-to-Profit
Achieving-Corporate-Strategy-The-Path-to-ProfitAchieving-Corporate-Strategy-The-Path-to-Profit
Achieving-Corporate-Strategy-The-Path-to-Profit
Carolyn Reid
 
Quality as strategic decision, SQM PROCESS, Mckinsey 7s model,strategic plann...
Quality as strategic decision, SQM PROCESS, Mckinsey 7s model,strategic plann...Quality as strategic decision, SQM PROCESS, Mckinsey 7s model,strategic plann...
Quality as strategic decision, SQM PROCESS, Mckinsey 7s model,strategic plann...
KunalPatel257
 
Introduction to performance management framework in public service
Introduction to performance management framework in public serviceIntroduction to performance management framework in public service
Introduction to performance management framework in public service
Gabriel Lubale
 

Tendances (17)

Performance Management System
Performance Management SystemPerformance Management System
Performance Management System
 
Manajemen kinerja (Performance management)
Manajemen kinerja (Performance management)Manajemen kinerja (Performance management)
Manajemen kinerja (Performance management)
 
The role of strategic direction in organization design
The role of strategic direction in organization designThe role of strategic direction in organization design
The role of strategic direction in organization design
 
Performance Management Systems- MakeMyAssignments.com
Performance Management Systems- MakeMyAssignments.comPerformance Management Systems- MakeMyAssignments.com
Performance Management Systems- MakeMyAssignments.com
 
Achieving-Corporate-Strategy-The-Path-to-Profit
Achieving-Corporate-Strategy-The-Path-to-ProfitAchieving-Corporate-Strategy-The-Path-to-Profit
Achieving-Corporate-Strategy-The-Path-to-Profit
 
Quality as strategic decision, SQM PROCESS, Mckinsey 7s model,strategic plann...
Quality as strategic decision, SQM PROCESS, Mckinsey 7s model,strategic plann...Quality as strategic decision, SQM PROCESS, Mckinsey 7s model,strategic plann...
Quality as strategic decision, SQM PROCESS, Mckinsey 7s model,strategic plann...
 
Basics of operations management
Basics of operations managementBasics of operations management
Basics of operations management
 
Introduction to performance management framework in public service
Introduction to performance management framework in public serviceIntroduction to performance management framework in public service
Introduction to performance management framework in public service
 
Performance management
Performance managementPerformance management
Performance management
 
Strategic Alignment, Organizational Performance Alignment
Strategic Alignment, Organizational Performance AlignmentStrategic Alignment, Organizational Performance Alignment
Strategic Alignment, Organizational Performance Alignment
 
BUSINESS PROCESS RE-ENGINEERING (BPR)
BUSINESS PROCESS RE-ENGINEERING (BPR)BUSINESS PROCESS RE-ENGINEERING (BPR)
BUSINESS PROCESS RE-ENGINEERING (BPR)
 
Sustainability
SustainabilitySustainability
Sustainability
 
Balanced_sample
Balanced_sampleBalanced_sample
Balanced_sample
 
Functional Areas of Management
Functional Areas of ManagementFunctional Areas of Management
Functional Areas of Management
 
Methodology for sustainability strategic planning and management
Methodology for sustainability strategic planning and managementMethodology for sustainability strategic planning and management
Methodology for sustainability strategic planning and management
 
Umd pm symposium richard wyatt 2021_slides
Umd pm symposium richard wyatt 2021_slidesUmd pm symposium richard wyatt 2021_slides
Umd pm symposium richard wyatt 2021_slides
 
HR Management 4. Gestione delle Performance
HR Management  4. Gestione delle PerformanceHR Management  4. Gestione delle Performance
HR Management 4. Gestione delle Performance
 

En vedette (9)

Jasper johns rubric
Jasper johns rubricJasper johns rubric
Jasper johns rubric
 
presentacion Multimedia
presentacion Multimediapresentacion Multimedia
presentacion Multimedia
 
Promo TOP LeaF nivel 1 gen 14a Monterrey N.L
Promo TOP LeaF nivel 1 gen 14a Monterrey N.LPromo TOP LeaF nivel 1 gen 14a Monterrey N.L
Promo TOP LeaF nivel 1 gen 14a Monterrey N.L
 
Pemberley Rose Powerpoint Presentation
Pemberley Rose Powerpoint PresentationPemberley Rose Powerpoint Presentation
Pemberley Rose Powerpoint Presentation
 
2003-07 MD80 Line & Base maintenance course
2003-07 MD80 Line & Base maintenance course2003-07 MD80 Line & Base maintenance course
2003-07 MD80 Line & Base maintenance course
 
Shelter Center Pattaya presentation
Shelter Center Pattaya presentationShelter Center Pattaya presentation
Shelter Center Pattaya presentation
 
Canteca de Macao Sala Porta Caeli Ocio y Rutas Valladolid
Canteca de Macao Sala Porta Caeli Ocio y Rutas ValladolidCanteca de Macao Sala Porta Caeli Ocio y Rutas Valladolid
Canteca de Macao Sala Porta Caeli Ocio y Rutas Valladolid
 
Usabilidad / Page Rank
Usabilidad / Page RankUsabilidad / Page Rank
Usabilidad / Page Rank
 
Water supply
Water supplyWater supply
Water supply
 

Similaire à Mba ewis ii u i approaches to process improvement

Project Management Professional Workshop
Project Management Professional WorkshopProject Management Professional Workshop
Project Management Professional Workshop
comatsg
 
Chapter 2 ext- business-process-reengineering.pptx
Chapter 2 ext- business-process-reengineering.pptxChapter 2 ext- business-process-reengineering.pptx
Chapter 2 ext- business-process-reengineering.pptx
develvin404
 
SAP Organization Change Management
SAP Organization Change ManagementSAP Organization Change Management
SAP Organization Change Management
Fred Asher, Ph.D.
 
Business Transformation - Finance Transformation using SAP Solutions
Business Transformation - Finance Transformation using SAP SolutionsBusiness Transformation - Finance Transformation using SAP Solutions
Business Transformation - Finance Transformation using SAP Solutions
venunala
 
Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012
magicmayo
 
Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012
magicmayo
 
Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012
magicmayo
 
Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012
magicmayo
 

Similaire à Mba ewis ii u i approaches to process improvement (20)

Business Process Re-Engineering
Business Process Re-Engineering Business Process Re-Engineering
Business Process Re-Engineering
 
Bpr implementation process an analysis of key success & failure factors
Bpr implementation process an analysis of key success & failure factorsBpr implementation process an analysis of key success & failure factors
Bpr implementation process an analysis of key success & failure factors
 
Performance Management: Influencing High Performance in Human Resource Manage...
Performance Management: Influencing High Performance in Human Resource Manage...Performance Management: Influencing High Performance in Human Resource Manage...
Performance Management: Influencing High Performance in Human Resource Manage...
 
BPR-BIM 072021 AR.ppt
BPR-BIM 072021 AR.pptBPR-BIM 072021 AR.ppt
BPR-BIM 072021 AR.ppt
 
Cqe preparation | overcoming barriers to quality improvement
Cqe preparation | overcoming barriers to quality improvementCqe preparation | overcoming barriers to quality improvement
Cqe preparation | overcoming barriers to quality improvement
 
Project Management Professional Workshop
Project Management Professional WorkshopProject Management Professional Workshop
Project Management Professional Workshop
 
Business Process Reengineering:A consolidated approach to different models
Business Process Reengineering:A consolidated approach to different modelsBusiness Process Reengineering:A consolidated approach to different models
Business Process Reengineering:A consolidated approach to different models
 
Business Process Re-Engineering
Business Process Re-Engineering Business Process Re-Engineering
Business Process Re-Engineering
 
Chapter 2 ext- business-process-reengineering.pptx
Chapter 2 ext- business-process-reengineering.pptxChapter 2 ext- business-process-reengineering.pptx
Chapter 2 ext- business-process-reengineering.pptx
 
You Have All the Right Pieces, but Do You Have the Right Glue?
You Have All the Right Pieces, but Do You Have the Right Glue?You Have All the Right Pieces, but Do You Have the Right Glue?
You Have All the Right Pieces, but Do You Have the Right Glue?
 
Business Process Reengineering
Business Process ReengineeringBusiness Process Reengineering
Business Process Reengineering
 
Journey to Change Excellence
Journey to Change ExcellenceJourney to Change Excellence
Journey to Change Excellence
 
SAP Organization Change Management
SAP Organization Change ManagementSAP Organization Change Management
SAP Organization Change Management
 
Managing your portfolios in a topsy-turvy world webinar, 6 May 2020
Managing your portfolios in a topsy-turvy world webinar, 6 May 2020Managing your portfolios in a topsy-turvy world webinar, 6 May 2020
Managing your portfolios in a topsy-turvy world webinar, 6 May 2020
 
Business Transformation - Finance Transformation using SAP Solutions
Business Transformation - Finance Transformation using SAP SolutionsBusiness Transformation - Finance Transformation using SAP Solutions
Business Transformation - Finance Transformation using SAP Solutions
 
Balance Scorecard Book Review
Balance Scorecard Book ReviewBalance Scorecard Book Review
Balance Scorecard Book Review
 
Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012
 
Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012
 
Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012
 
Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012Simon Mayo Professional Cv Sept2012
Simon Mayo Professional Cv Sept2012
 

Plus de Rai University

Bsc agri 2 pae u-4.4 publicrevenue-presentation-130208082149-phpapp02
Bsc agri  2 pae  u-4.4 publicrevenue-presentation-130208082149-phpapp02Bsc agri  2 pae  u-4.4 publicrevenue-presentation-130208082149-phpapp02
Bsc agri 2 pae u-4.4 publicrevenue-presentation-130208082149-phpapp02
Rai University
 

Plus de Rai University (20)

Brochure Rai University
Brochure Rai University Brochure Rai University
Brochure Rai University
 
Mm unit 4point2
Mm unit 4point2Mm unit 4point2
Mm unit 4point2
 
Mm unit 4point1
Mm unit 4point1Mm unit 4point1
Mm unit 4point1
 
Mm unit 4point3
Mm unit 4point3Mm unit 4point3
Mm unit 4point3
 
Mm unit 3point2
Mm unit 3point2Mm unit 3point2
Mm unit 3point2
 
Mm unit 3point1
Mm unit 3point1Mm unit 3point1
Mm unit 3point1
 
Mm unit 2point2
Mm unit 2point2Mm unit 2point2
Mm unit 2point2
 
Mm unit 2 point 1
Mm unit 2 point 1Mm unit 2 point 1
Mm unit 2 point 1
 
Mm unit 1point3
Mm unit 1point3Mm unit 1point3
Mm unit 1point3
 
Mm unit 1point2
Mm unit 1point2Mm unit 1point2
Mm unit 1point2
 
Mm unit 1point1
Mm unit 1point1Mm unit 1point1
Mm unit 1point1
 
Bdft ii, tmt, unit-iii, dyeing & types of dyeing,
Bdft ii, tmt, unit-iii,  dyeing & types of dyeing,Bdft ii, tmt, unit-iii,  dyeing & types of dyeing,
Bdft ii, tmt, unit-iii, dyeing & types of dyeing,
 
Bsc agri 2 pae u-4.4 publicrevenue-presentation-130208082149-phpapp02
Bsc agri  2 pae  u-4.4 publicrevenue-presentation-130208082149-phpapp02Bsc agri  2 pae  u-4.4 publicrevenue-presentation-130208082149-phpapp02
Bsc agri 2 pae u-4.4 publicrevenue-presentation-130208082149-phpapp02
 
Bsc agri 2 pae u-4.3 public expenditure
Bsc agri  2 pae  u-4.3 public expenditureBsc agri  2 pae  u-4.3 public expenditure
Bsc agri 2 pae u-4.3 public expenditure
 
Bsc agri 2 pae u-4.2 public finance
Bsc agri  2 pae  u-4.2 public financeBsc agri  2 pae  u-4.2 public finance
Bsc agri 2 pae u-4.2 public finance
 
Bsc agri 2 pae u-4.1 introduction
Bsc agri  2 pae  u-4.1 introductionBsc agri  2 pae  u-4.1 introduction
Bsc agri 2 pae u-4.1 introduction
 
Bsc agri 2 pae u-3.3 inflation
Bsc agri  2 pae  u-3.3  inflationBsc agri  2 pae  u-3.3  inflation
Bsc agri 2 pae u-3.3 inflation
 
Bsc agri 2 pae u-3.2 introduction to macro economics
Bsc agri  2 pae  u-3.2 introduction to macro economicsBsc agri  2 pae  u-3.2 introduction to macro economics
Bsc agri 2 pae u-3.2 introduction to macro economics
 
Bsc agri 2 pae u-3.1 marketstructure
Bsc agri  2 pae  u-3.1 marketstructureBsc agri  2 pae  u-3.1 marketstructure
Bsc agri 2 pae u-3.1 marketstructure
 
Bsc agri 2 pae u-3 perfect-competition
Bsc agri  2 pae  u-3 perfect-competitionBsc agri  2 pae  u-3 perfect-competition
Bsc agri 2 pae u-3 perfect-competition
 

Dernier

Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
MateoGardella
 

Dernier (20)

ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 

Mba ewis ii u i approaches to process improvement

  • 1. UNIT – 1 Challenges, Critical Success Factors & Critical Failure Factor in BPR Course: MBA-II Subject: EWIS
  • 2. 1. Identifying Customer Needs & Performance Problems in the current Processes 2. Reassessing the Strategic Goals of the Organization 3. Defining the opportunities for Re-engineering 4. Managing the BPR initiative 5. Controlling Risks 6. Maximizing the Benefits 7. Managing Organizational Changes 8. Implementing the re-engineered Processes
  • 3. 1. Work Units change  from functional departments to process teams 2. Jobs change  from simple tasks to multi-dimensional work 3. People’s roles change  from controlled to empowered 4. Job preparation changes  from training to education 5. Measures of Performance & compensation change  from activity to results 6. Criteria for career advancement change  from performance to ability 7. Values change  from protective to productive 8. Organizational Structures change  from hierarchical to flat 9. Executives change  from scorekeepers to leaders
  • 4. 1. Clear Vision for Transformation 2. Top management commitment 3. Identification of Core Processes for BPR 4. Ambitious BPR team 5. Knowledge of Reengineering techniques 6. Engaging external consultants 7. Tolerance of “genuine failures" 8. Change Management
  • 5. 1. Trying to Fix a process instead of Changing it 2. Lack of focus on Business-critical Processes 3. Lack of holistic approach 4. Willingness to settle for minor results 5. Quitting too early 6. Limiting the scope of BPR by existing constraints. 7. Dominance of existing corporate culture 8. Adopting bottom-up approach 9. Poor leadership 10. Trying to avoid making anyone unhappy 11. Dragging the BPR exercise too long.
  • 6.  Legacy of British System  Land Records created mainly for ‘Land Revenue’  Based on ‘Presumptive Ownership’ of land parcels  Managed by multiple departments  Title  Survey  Registration  Local Government  Processes & services, mostly manual  Citizens have to visit several offices & wait for months for title changes
  • 7.  BPR is about Radical Redesign of business processes  BPR brings Efficiency, Effectiveness & Customer-friendliness  BPR needs adoption of a structured methodology  Top management commitment & Change Management are critical to success
  • 8.  Management and Information System by Laudan & Laudan, Pearson Publications  Concepts in Enterprise Resource Planning by Brand, Monk and Wagner – Thomson Learning  Information Systems Today, 2e by Leonard Jessup, Joseph Valacich, PHI  The CRM Handbook by Jill Dyche