its a concise presentation on marke

1. RAJKUMAR LOHANO
Education:
M.PHIL(Marketing, 2012 ), From IQRA University
MBA (Marketing,2009) From IBA,JAMSHORO
BBA (Marketing,2008) From IBA,JAMSHORO
Home town: Mirpurkhas,
Research: Consumer ethnocentrism and willingness to
buy: analyzing the roll of three demographic factors.
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2. Topic
Marketing Mix
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3. Overview Of tOpic
Background of Marketing Mix
Definition
Product
Price
Promotion
Place
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4. BackgrOUnD
 The term "marketing mix" became popularized after Neil H. Borden
published his 1964 article; The Concept of the Marketing Mix.
 Borden began using the term in his teaching in the late 1940's after
James Culliton had described the marketing manager as a "Mixer of
ingredients".
 The ingredients in Borden's marketing mix included product
planning, pricing, branding, distribution channels, personal selling,
advertising, promotions, packaging, display, servicing, physical
handling, and fact finding and analysis.
 E. Jerome McCarthy later grouped these ingredients into the four
categories that today are known as the 4 P's of marketing.
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5. what are the 4p’s?
The four P's are the parameters that the marketing
manager can control, subject to the internal and
external constraints of the marketing environment.
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6. Marketing Mix 4p’s
Product Price
Brand
Competitor price
Physical
Total Cost
Quality of service
CUSTOMER
C
TARGET MARKET
Promotion
Place
Advertising
Public relation
Direct distribution Sales promotion
Indirect distribution Sponsorship
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7. prODUct
Product may be a Product may be a Product may be a
good service combination of both
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9. price
The demand curve shows how the price influence the
amount people want to buy .
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10. prOMOtiOn
Telling or explaining to
Making customer aware
them what the product
the product is for sale
is about
Communicating the
product with customer
Making customer aware
Persuading them to buy
of how the products will
it first time or to buy it
serve their need
again
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11. prOMOtiOn incLUDes
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12. persOnaL seLLing
Personal selling occurs where an individual salesperson
sells a product, service or solution to a client. Salespeople
match the benefits of their offering to the specific needs of
a client.
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13. Mass seLLing
Communicating the large number of customer at the
same time.
1. Advertising
Any paid form of nonpersonal presentation of ideas,
goods, or services.
2. Publicity
Any unpaid form of nonpersonal presentation of ideas,
goods, or services.
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14. saLes prOMOtiOn
Money off
coupons Samples Tokens
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15. pLace Or DistriBUtiOn
Place covers the variety of activities concerned with
the movement of goods.
Customers care a lot about convenience and having
the goods in a place that is easy for them to access.
Product reaches the customer through channel of
distribution
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17. thanks!
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