Microsoft Surface Hub 2S: The Higher-Education Market Opportunity

1. Microsoft Surface Hub 2S:
Higher-Education Market Opportunity
Presented by Group-5
Abhilash (20EMP2-01)
Anuj Taneja (20EMP2-07)
Kartik (20EMP2-11)
Raja (20EMP2-17)
Ravi Chawla(20EMP2-18)

2.  The Surface Hub is an interactive whiteboard and touchscreen display
 Video-based collaboration tool
 Family of devices for corporate teams
 COVID: Opportunity to grab hybrid teaching in higher education
 Need to redesign the value proposition, positioning, and messaging
strategy to appeal to higher- education institutions
First Surface Hub, 2015 Surface Hub 2S, 2018 Under Development: Surface Hub 3
Multi-touch and multi-pen
capabilities
Powerful Graphics Performance To Fulfil Needs of Educational
Institutions
Introduction

3. Corporate Market For Surface Hub
Designed to deliver a compelling meeting and collaboration experience for the Modern Workplace
A good fit for modern workplace where people work remotely but more collaboratively
It made a better human connections for any hybrid team
A shared collaboration experience with Windows 10 Team
For meetings and collaboration in shared spaces, Surface Hub 2S comes with Windows 10 Team. On a Steelcase Roam Mobile
Stand, take it anywhere.
A personal desktop experience with Windows 10 Pro
Bring a desktop experience to Surface Hub 2S 50” with Windows 10 Pro and Enterprise on Surface Hub 2.
Major Corporate success for Surface Hub 2S
“Accenture Run on Microsoft”
Largest user of Skype for Business, logging 310 million minutes of audio each month. It had 315,000 computers running
Windows 10. Accenture had also installed 200 first-generation Surface Hubs deployed in its offices worldwide
Future of collaborative work
The Surface Hub 2S 85-inch device could be used at the corporate hub, teams in satellite offices could gather around smaller
Surface Hub 2S 50-inch devices, and individuals working from home could join the meetings on a Surface Pro 7 device.

4. Optimizing for higher education
Facebook Portal+: 8 cameras for
tracking movement
Smartphones: iPhone 12 with
120 degree field of view
DTEN: 4 cameras and 12
microphones, 55 & 75 inch
zoom boards
Microsoft
Teams
•Breakout Rooms, Whiteboard, Screen
sharing, Assignment creation, tracking,
grading
Proposed
Features
•Immersive reader, Raise Hands, Together
mode, Accessibility for American sign,
Custom video background
Disadvantages
•No full screen, ad-hoc break out rooms,
private chats
Microsoft
Teams
•Instructors and graduate students in
professional schools would be the end-users
with live stream modality
Proposed
Features
•Immersive reader, Raise Hands, Together
mode, Accessibility for American sign,
Custom video background
Disadvantages
•Better student engagement with Microsoft
Teams, ability to view and share files, richer
experience, better collaboration, instructor
productivity
Camera and Sound Software Charting way forward for
higher education industry

5. Product Utility – Team Collaboration
Higher Education Users/ Personas
Single Direction- Teacher to Students Mutidirection- Students to Students
Students to Teacher
Model- JTOB
Structured
Planned in Advance
Chat/Annotate
Breakout Rooms
Hand- Raise
Spotlight
Kellogg Experiment Feedback
• View up to 50 students in large video gallery
• interact in real-time through chat
• engage in small-group interaction through breakouts
• students ability to interact with each other during the
class
• collaborative white boarding during the class
• Support of other collaborative tools such as Zoom
• Interface of Teams on different Windows OS version
• White boarding works if all
users have Surface devices.
• Sound quality in build in
microphone is not directional
• Fixed focal length and a fixed
field of view of camera
cannot track speaker
Hardware Software

6. Product Engineering Decisions
Requirement Gathering for higher education users
- Student consulting team was formed
- Feedback from professor Sawhney
- Features available in competitors
Would the developments be relevant for corporate
customers.
Worsley and Buchholz agreed focused strategy for
engineering and marketing is a must
The product needed to be redesigned for higher-education users.
Architectural strategy for surface hub 3
- Integrated architecture of previous version
- A modular architecture in which the display would
be unbundled from processor, stand, camera, etc.
Product requirements, architecture, personas, value
proposition, positioning and messaging.

7. Your Guidance Please