Prelims of the Business, Management & Entrepreneurship Quiz organised by IIT BHU Quiz Club. Held on 17th September 2015 at G7, Mechanical Engg Dept, IIT (BHU) Varanasi.

1. PRELIMS

2. 1.
• Opened in 1986, this is the first and only McDonalds outlet in
Cuba. Where is it located?

4. Guantanamo Bay

5. Their ‘Made for each other’ campaign spanned generations of
_____________with the common theme of a couple having fun
– in the beach, at a port, in the rain, inside the kitchen or
reading a joke book in the living room. Hindustan Thompson
Associates (HTA), came up with the tagline.
As the story goes, Shiben Dutt, one of the noted copywriters of
HTA scribbled the famous lines on the back of an envelope. The
'Made for each other' campaign went on to become one of the
longest-running ones. As brand marketing consultant
Counselage India's managing partner, Suhel Seth, says, "It's
timeless, rewarding and relevant."
2.

7. 3.

8. • Starbucks logo in Saudi Arabia

9. 4.
• How do we know the Coronation SportingBALL Corporation
now?

11. 5. “Businessman X is unlikely to figure anywhere among the
country's 1,000 most eligible bachelors. Y’s 28-year-old beau is
short, fair, rather stocky and only moderately well-to-do. An
unremarkable young man, until he begins to speak—extremely
charming, soft-spoken and poised, without the slightest hint of
pretension. Mr Nice Guy in person.”
So begins a 1997 Outlook article about a (then) brass trader
from Moradabad.

13. 6.
• S. Kumars is one of India’s leading textile and apparel company
with expertise in multi-fibre manufacturing acquired rights for
manufacturing and marketing X in India in 1998. X’s logo is
Rupert the aristocratic ram. Id X

15. 7.
• X is an entrepreneur and the CEO of Y. He is present on the
boards of Microsoft, Facebook among others. In 1997, X was
charged a late fee of $40 by a movie rental company for
delayed return of a copy of Apollo 13 DVD. This eventually led
to the setting up of Y. Id Y.

17. 8.
X is an Indian banking and financial services company headquartered
in Kolkata, West Bengal. It started as a micro-finance company in
2001, along with IDFC which was into Infrastructure Funding, have
received Banking licenses by Reserve Bank of India in 2014. On 23
August 2015, Union Finance Minister Arun Jaitley officially
inaugurated the bank in a program held in Kolkata. Initially it opens
with 501 branches across India. It became the first private bank in 11
years to commence commercial operation.
"Aapka Bhala, Sabki Bhalai“ Hint on next slide

19. Bandhan Bank

20. 9.
Tory Councillor, Mike Kuseneraltis, who shared this picture with
the caption ‘If ___________ did illegal immigrants’ caused a bit
of controversy, however the brand name he borrowed here got
free publicity. FITB (The brand is known for its successful
marketing campaign with a similar line)

21. Carlsberg

22. 10.
• People who have been previous employees at company X are
derogatorily called ‘Amholes’ because they are allegedly
aggressive and competitive, hence make bad colleagues.
• Which company?

23. Amazon

24. 11.
Twice a year we invest a small amount of money ($120k) in a
large number of start-ups (most recently 68).
The start-ups move to Silicon Valley for 3 months, during
which we work intensively with them to get the company into
the best possible shape and refine their pitch to investors.
Each cycle culminates in Demo Day, when the start-ups
present their companies to a carefully selected, invite-
only audience.

25. Reddit
Dropbox
Scribd
Wepay
Airbnb
Codecad
emy
9gag
Weebly

26. 12 Marketing campaign for what?

27. Colgate SlimSoft
Charcoal Toothbrush

28. 13
• X was invented in 1957 by engineers Alfred Fielding and Marc
Chavannes in Hawthorne, New Jersey, USA. Fielding and
Chavannes sealed two shower curtains together, which they
originally tried to sell as wallpaper. When the product turned
out to be unsuccessful as wallpaper, the team marketed it
as greenhouse insulation.
• As a ________ ______ , X’s first client was IBM.

29. Bubble
Wrap

30. 14
This entire franchising operation was sold in 1964 for $2 million.
Following the buyout, a food lab found that it consisted solely of
sugar, flour, salt, black pepper and monosodium glutamate (MSG).
The proprietor concluded that it was entirely possible that, in the
years since he sold the chain, later owners had begun skimping on the
recipe to save costs. He expressed his anger at such changes, saying:
"That friggin' ... outfit .... They prostituted every goddamn thing I had.
I had the greatest gravy in the world and those sons of bitches-- they
dragged it out and extended it and watered it down that I'm so
goddamn mad!"
What chain are we talking about?

32. 15
• Home Taping Is Killing Music" was the slogan of a 1980s anti-
copyright infringement campaign by the British Phonographic
Industry(BPI), a British music industry trade group. With the
rise in cassette recorder popularity, the BPI feared that the
ability of private citizens to record music from the radio onto
cassettes would cause a decline in record sales. The logo,
consisting of a Jolly Roger formed from the silhouette of
a Compact Cassette, also included the words And It's Illegal.
• Where is this logo now more famously, and rather ironically I
must say, used ?

35. 16
The value of Phillip Morris International’s partnership with
Ferrari is estimated to be between $100 million and $130
million and until 2003 it freely advertised on their F1 cars
However a directive passed by the European Parliament and
Council in 2003 , bans tobacco advertising in the print media, on
radio and over the internet. It also prohibits tobacco
sponsorship of cross-border cultural and sporting events. What
sneaky method did PMI come up with to get away with it ? It
was in 2011 after coming under fire from many government
authorities.

37. Answer

38. 17.
As X reveals in a new film put together by HP Matter, it all came
after getting stuck in Puerto Rico while trying to get to the
Britain.
They didn’t have enough passengers to warrant the flight, so
they cancelled the flight” X explains. “I had a beautiful lady
waiting for me and I hired a chartered plane and borrowed a
blackboard and as a joke I wrote Y on the top of the blackboard,
$39 for a one way ticket. I went out round all the passengers
who had been bumped and I filled up my first plane.”

40. 18. Id this bad boy of Indian Startups.

41. • Rahul Yadav, Housing.com fame