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Marketing plan
- 2. MARKETING PLAN FOR ITS NEW ANDRIOD APPLICATION LAUNCH
- 4. • SHOPFORT,A SOCIAL MARKETING PLACE IS GOING TO LAUNCH ITS NEW ANDROID APPLICATION IN THE MARKET. • WILL BE A MAJOR COMPETITION TO GIANT E-COMMERCE COMPANIES LIKE AMAZON, FLIPKART, SNAPDEAL ETC
- 5. Targeting Specific customers and merchants in the market who are much interested in online selling and purchasing of products. Achieve First year market share of 2 % and sales revenue of $1 million through its newly launched application. Creating Long term Loyalty Relationships with its users in the market.
- 6. Initially Launching the Application in the market and attract merchants and consumers. Identifying Market Segments and Targets by conducting Market Research Promoting the Launched Android Application through Different Social Media like Facebook,Instagram etc Creating a Brand that will diffrentiate the app from Its competitiors by delivering services that cannot be provided by its competitors.
- 8. ITS CORE COMPETENCIES • Management • Processes and Systems • Logistics • Quality Assurance • Delivering Value • Reliability
- 9. STRENGTH • Innovative Launch. • Social Ecommerce website Never launched before. • Intracity and Intracity service • Highly Efficient and Flexible using Direct sales between sellers and consumers.
- 10. • New Launch so will be hard to establish itself in the market. • High Competition from the already established companies in this business. • Less Revenue.
- 11. OPPORTUNITIES • PARTICIPATION IN A GROWING INDUSTRY. • LOT TO LEARN FROM THE OTHER BIGGER COMPANIES TRADING IN THIS SECTOR. • A REAL OPPORTUNITY TO GROW BIG.
- 12. • POTENTIAL COMPETITION FROM ALREADY ESTABLISHED MARKET PARTICIPANT. • LESS REVENUE WHICH CAN BE A THREAT FOR THE COMPANY UNDERGOINGS IN THE NEAR FUTURE
- 13. Achieve First year market share of 2 % sales revenue of $1 million Time Frame-one year
- 15. CUSTOMERS Merchants and online product customers COLLABORATERS Maufactures,Distributors,Sellers. COMPETITORS E-commerce websites like Flipkart,Snapdeal etc
- 16. SHOPFORT TACTICS
- 18. All kinds of Product will be sold through the new Android Application. Prices will be decided by the individual Sellers Distribution will be done through Shopfort’s own delivery service. Communication wiill be done by providing rich source of product information and offer consumers the opportunity to purchase.