An introduction to Social Marketing, using SIVA approach

1. Devil's Flirting with SIVA /SOMA for infinite profit An Interactive presentation on marketing as a management tool By Rajeeb Satyal - N MARC ™

5. In your view, What are/is the biggest behavioral change you noticed over the past decades? Again In your view, what caused them?

6. In your view, What are/is the biggest behavioral change you noticed over the past decades? Its always Marketing Again In your view, what caused them?

7. Great Marketers

14. The ways it is differentiated are mostly to serve marketers’ interest. mostly to serve consumer’ interest. Short sighted and simplistic view Resulting in mutual benefit What prevails and applies to both is

16. Changing definition of marketing mix 4 P Manager driven approach Product: that marketer thinks consumer needs, and develops Promotion: looks for the consumer/market place to fit his/her priority Price: simplistic assumption Place: put the product where manager hopes consumer will come to take it Source: American Association of Marketing Thank you, 4- P

17. SIVA A more customer driven SIVA has taken over the four Ps- theory o f marketing Accessibility OF SOLUTION TO CONSUMER Value BENEIFTS OR COST OF SOLUTION Information TO THE CONSUMER ON THE AVAILABLE SOLUTION to their problem Solution To THE CONSUMER’S PROBLEM SIVA

18. http://www.daden.co.uk/pages/000163.html

21. Solution In form of tangible products, services

22. Use creativity and innovating to productize and consolidate multiple /intangible products Or symbolic representation when product is intangible

30. Public Private Partnership And why?

31. ?