iOS is a mobile operating system developed by Apple Inc. The iOS is the operating system that runs the iPhone, iPod touch, and iPad.

1. iPhone Operating System
(IOS)

2. Overview of Presentation
Introduction of iOS
Advantages of iOS
iOS App Store Optimization
(ASO)
iOS App Download Percentage %

3. Introduction of iOS :-
iOS is a mobile operating system developed by
Apple Inc. The iOS is the operating system that
runs the iPhone, iPod touch, and iPad.
It's the core software that comes loaded on
all devices to allow them to run and support
other apps. The operating system is based on
the Macintosh OS X.

4. iOS Written in C, C++, Objective-C, Swift.
On March 6, 2008, Apple released the first beta, along with a
new name for the operating system: "iPhone OS".
The latest version is iOS 7.1.2, which is available for the
iPhone 4, iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, iPad 2,
the third-generation iPad, the fourth-generation iPad, the
iPad Air, the first-generation iPad Mini, the second-
generation iPad Mini, and the fifth-generation iPod Touch.
The update was released on June 30, 2014.
iPhone and iOS are made to be used around the world. The
user interface is localized into over 30 languages, and you
can easily switch between them.

5. Advantages of iOS :-
Elegant and intuitive interface: - the
revolutionary Multi-Touch interface in iOS was
designed for your finger. And the simple, beautiful
Home screen is the easiest place to start.
Multitasking:- In newer iOS devices, multitasking
is supported through seven background.
The world’s largest collection of mobile
apps:- iOS is the platform for the world’s largest
collection of mobile apps. Apple gives third-party
developers a rich set of tools and APIs.

6. Safe and secure by design: - iOS is highly secure, All
apps run in a safe environment. so a website or app can’t
access data from other apps.
Ready for business:- Businesses around the world are
choosing iPhone for its enterprise-ready features and
powerful security.
Works all over the world :- iPhone and iOS are made to
be used around the world. The user interface is localized into
over 30 languages, the keyboard is software-based, you can
select from over 50 different layouts.

7. WHAT IS ASO
A METHOD OF OPTIMIZING YOUR APP TO
IMPROVE VISIBILITY AND CONVERSION
RATES ON THE APP STORE.
iOS App Store Optimization
(ASO)

8. Apple's App Store contained more than 1.2
million iOS applications, 500,000 of which
were optimized for iPad. These apps have
collectively been downloaded more than 60
billion times.

9.  App Store optimization and traditional SEO. App
Store Optimization (ASO) is not that difficult. The
core of strong on page SEO is found in the meta
title, ASO is no different.
 Using the appropriate keywords in the title of the
app will increase your overall search rankings and
in turn increase the number of downloads.
 Increased downloads leads into the second tenet of
ASO, which is that app rankings are partly based on
popularity of the product.

10. ASO On-Page Factors

11. Based on a study of more than 200
app searches, it would appear that the
following on-page factors are the most
important within the app store.

12. 1. App Title
Keyword usage in the title appears to be one of
the most important relevance signals
(keyword usage means higher ranking).
keyword usage results in higher click-through
rates (CTR). App Title Length 11 to 15
spots.

13. 2. App Description
Using your keywords 5 times in your app
description. 4,000 characters limit
description.

14. 3. Keyword Field
The Keyword Field in iOS is a 100 character field for
conducting iTunes search; and it requires you to use
the 100 characters wisely focusing on relevancy,
search volume, and difficulty.

15. 4. Icon and Screenshots
Consumers demand their apps to be beautiful,
elegant, and simple to understand. You can
consider icons to be a part of the meta
description tag you’d create in SEO.
One of the thumb rule to be considered when
creating your screenshots is that they should
be considered as promotional graphics.

16. 5. Video
Videos are another great way to show people
your app. With video you can quickly highlight
your app’s top features. It’s also a good
opportunity to show people how to use your
app so they feel like experts before they’ve even
installed it.

17. 6. Brand Trust
Is the app released by a maker that has a
trusted arsenal of popular/successful
applications? This would likely ensure that the
app has undergone a significant QA (quality
assurance) process.

18. ASO Off-Page Factors

19. 1. Ratings
As you are aware, App store implies that every
app comes with a rating. Now, as rating is
directly tied to performance in app store
search, which means that rating is a factor in
app store search rankings.

20. 2. Reviews
Reviews, just like ratings are important for app
store optimization. Besides being great metrics
to track your app marketing performance at
the App Store, reviews (positive) help increase
your conversion rate from app page views to
downloads.

21. 3. Link-building
Well, link- building is Google’s domain
since Google has access to PageRank and
the link graph of the web, while Apple
does not. So, you need to Leveraging
PageRank in Google Play.

22. 4. Downloads
Downloads are the definitive resource to judge your
search rankings, as the number of downloads allow
you to understand the outcome your improved ASO is
devising on your app performance. One of the best
ways to do this is to integrate with iTunes Connect and
overlay the app downloads with your search rankings.
This will help you to understand the best related
keywords that influence your downloads.

23. 5. App Updates
How fresh is the app? Is it continuing to
create new features and optimize for new
OS releases?

24. Percentage of App user who find apps via each
channel
0 20 40 60 80
iTunes
Media
Website
Friend/Family
App Store Search
App Store Search
Friend/Family
Website
Media
iTunes

25. 9 0 0 , 0 0 0 A P P S O N T H E A P P L E A P P S T O R E
iPad: 375,000 Apps
iPhone: 525,000 Apps
9 3 % A R E D O W N L O A D E D E V E R Y M O N T H
5 0 B I L L I O N A P P S H A V E B E E N D O W N L O A D E D
5 7 5 M I L L I O N S T O R E A C C O U N T S
4 7 A P P L E S T O R E S I N 1 4 C O U N T R I E S
T H E A P P S T O R E I S O N L Y 5 Y E A R S O L D
Statistics

26. Search algorithm and recommendations
Number of ratings: how many people have rated
and reviewed your app.
Ratings: how high (or low) they are
 Amount of downloads: how many app
downloads
 Downloads growth: the growth of downloads
over the last 30 days
Uninstalls: how many people uninstall the app

27. The End