Offers list of activities offers in SEO SEM and in SMO process, hope its help you to get some ideas.

1. Online Marketing [SEO SEM SMM] Strategy
By Rajesh Kumar

2. Online Marketing Strategy
Online Marketing
SEO SEM SMM

3. Search Engine Optimization (On page )
 Preliminary site analysis report
 Expert keyword research and analysis
 Allocated finalize keyword with separate pages
 Optimize the page with the targeted keywords
 If page is static validate with W3C validation
 Check the content for duplicity and theme based
 Check for site navigation, internal linking structure
 Upload it on the server

4. Search Engine Optimization (Off page )
 Create robot.txt file and validate it
 Search engine submission
 Directory submission
 Press release (PR)
 Forum updating
 Article syndication
 Create Google sitemap and submit it in Google
 Create Blog and update regular basis
 Google Analytical account setup
 Google Adwords account setup

5. Search Engine Marketing ( SEM )
 Article Syndication
 Blog setup and updating
 Web Analytics setup
 Website Usability enhancement
 Google Adwords setup
 Banner Ad setup
 Text Ad setup
 Video Ad setup
 Viral Marketing

6. Social Media Marketing ( SMM )
 Social media optimization builds bridges between brands and
customers. Through social media marketing you can enhance your
brand image.
 Work on social book marking and social networking site
 Social media features added to the content itself, including: RSS
feeds, social news and sharing buttons, user rating and polling
tools, and incorporating third-party community functionalities like
images and videos
 Promotional activities in social media aside from the content being
promoted, including: blogging, commenting on other blogs,
participating in discussion groups, and posting status updates on
social networking profiles.
 Some Social Media Marketing SMM Services
 Facebook, MySpace and other Networking Site Website Designs
 Social Networking Site Setup and Profile Creation
 Landing Page Creation
 Copywriting
 Bloggin and posting on Digg, Twitter, Bookmarking for Delicious and
traffic from StumbleUpon users.

7. Thank You
Thanks
Rajesh Kumar
Online Marketing Manager