CASE STUDY for Analytical CRM ,presented during academic session

1. CASE STUDY :-FREECHARGE.IN
Rajesh Rathod
122010022

3. Introduction:
 Freecharge.in,is an ecommerce portal, that has redefined
the way business was done in India. One year old into its
business, Freecharge was sitting on a huge consumer base
of 1 million+ unique users in the last few year, an enviable
achievement for any organization which is just one year old
in its operations.
 Freecharge.in is a business unit of Accelyst Solutions Pvt.
Ltd. It started its operations on August 15, 2010 by Kunal
Shah and worked on a unique business model in which they
enable the user to recharge his/her mobile phone for free.
 For every recharge done on Freecharge, there are discount
coupons provided of the equivalent amount to the users.

4. 2011
 Freecharge was part of Pluggd.in’s most
promising startups of 2011 list.
“Freecharge’s claim to fame isn’t the fact that they are a
rage among college students, but their real claim to fame
is their focus on ‘what business are you in’. And mind you,
they aren’t in recharge business – the vision is much
bigger and they want to dominate the coupon business”

5. January 25, 2012
 Freecharge Secures INR 20 Cr Series A Funding
from Sequoia Capital
 The funds will be used to add new products, add
merchants who can use Freecharge to target
consumers, and to advertise the service to
consumers.
 Partnerships with more than 50 retailers (Café
Coffeeday, McDoanld’s, Domino’s Pizza, Croma
etc)
 The contact details of the users are taken during
the recharge stage and the cupons are delivered
at their doorstep.

6. Marketing
 May 2013, the company in association with
TheViralFever.com (TVF)
 Launched campus marketing program by the name of
"FreeCharge Campus Rockstars" to directly reach out to
students in campuses of IITs and IIMs.
 March 2013, FreeCharge tied-up with production
houses Sony Pictures,Yash Raj Films, UTV Motion
Pictures and Viacom 18 to promote their upcoming
movies through its portal.
 Official website
 Official Facebook page
 Official YouTube page
 Official Twitter page
 Official Google+ page

7. Product Marketing

8. Social Media

9. Banks

10. Mobile,DTH,
Datacard Recharge
E-Commerce
Product Marketing
Banking

11. Target Group:
 Freecharge’s business model has a very wide
appeal in terms of demography.
 But the main customer segments are young
students, office going people who use
prepaid mobile network services, are net
savvy and carry a credit card or debit card.
 This gives a pretty strong base of customers
for freecharge to explore and offer its services

12. RECHARGE

13. Piyo Pepsi abhi
FreeCharge abhi..
 Oct-2013
 Thirsty? Your phone running out
of juice? Pick up a litre of Pepsi.
Check under the label for an 11-
digit code for 20 bucks.
 So let’s say you typically go for a
full talktime plan of 100, you pay
only Rs.80 for 100 bucks of
talktime. What’s more, you could
pay 10 bucks more and get
coupons worth the same 100
bucks as well.

14. 2014
 FreeCharge, Which Gives Users Coupons For
Charging Their Mobile Plans, Raises $33M
Series B from returning investor Sequoia
Capital, as well as Sofina, and RuNet.
 The money will be used for marketing and to
build FreeCharge’s offline-to-online
advertising platform, which allows brands to
target users by tracking their offline
purchasing behavior using FreeCharge’s
coupons.

15. Process :
Accessing into social
media

16. History
Demographics
Credits
Profile :

17. Plan Suggestions
Operator selection
Recharge :

18. Coupons :

19. Payment :
Tracking Payment Details

20. Targeted communication
 Targeted communication to each segment

21. Improvements in features :-
Adding Location feature

22. Customer Retention :

23. FreeCharge Guarantees'
 The quicker guarantee
 The safer guarantee
 The speed guarantee
 The rewarding guarantee
 The on-the-go guarantee
 The privileged guarantee

24. Website to Smartphone's

25. Promoting Application

26. Accessing to Smartphone's

27. Success Continuities‘…

28.  Thank YOU….