Its all about the company`s introduction and swot analysis of the Starbucks company

1. STARBUCKS
Submitted by-
Angelina Naorem
12LLB008
Submitted by:
Mounika.Mogilisetty

2. Introduction
 Starbucks Corporation - an American global
coffee company based in Seattle,Washington.
 Largest coffee-house company in the world with
20,891 stores in 62 countries.
 President and CEO - Howard Schultz.
 Places high value on ethical behaviour and
company-wide diversity.
 Offers espresso menu items, refreshments and
pastries, merchandise, brewing accessories, gifts
and books.

3. Company History
 1971- Starbucks founded by Jerry Baldwin, Zev
Siegal and Gordon Bowker as a single store in
Seattle’s Pike Place Market.
 1982- Schultz joins the Starbucks team.
 1983- While travelling in Italy, Schultz
experiences Italian Coffee bars and inspires him.

4. Company History
 1987- Schultz purchases Starbucks from the
founders and begins to expand throughout the
US.
 1992- Starbucks Company goes public.
 1993- Opens first roasting plant inWashington.
 2015- Celebrates 44th anniversary.

5. Starbucks
Mission Statement
Establish Starbucks as the premier purveyor of the finest coffee in
the world while maintaining our uncompromising principles as
we grow.

6. SWOT ANALYSIS
Strengths
Weaknesses
OpportunitiesThreats
Strategies

7. Strengths
 Leading retailer and roaster for brand specialty
coffee in the world
 Known for providing superior products and services
 Number 6 on Fortune Magazine's "100 Best
Companies toWork For" for 2015
 Consistent high quality of service
 Limited number of strong competitors
 High market share and market growth

8. Weakness
 High pricing because of the quality ingredients used
 Starbucks refuses to guarantee that milk, beverages, chocolate,
ice cream, and baked goods sold in the company’s stores are free
of genetically-modified ingredients
 Strong presence in the U.S. - more than three quarters of its cafes
located in the domestic market
 In order to reduce business risk, expansion is needed

9. Oppurtunities
 High growth of economy and market in Indonesia,
especially in urban areas
 Could diverse their product not only in coffee
 The potential employees are educated people which
make it easier to train them
 Strong financial support

10. Threats
 Competitors and copycat brands could pose potential
threats
 Sentimental issue to the bad effect of coffee from
society
 Global financial crisis - makes people tend not to spend
 Threats of substitute products and services such as colas,
teas or juices that are sold in retails
 Exposed to rises in the cost of coffee and dairy products

11. Strategies
 Maximize market penetration
 Provide a relaxing social atmosphere
 Offer high-quality products
 Encourages a great working environment
 Achieve profitability

12. Competitors

13. THANK YOU