3. SMARTPHONE PENETRATION 31%
68% OF SMARTPHONE OWNERS ACCESSED
THE INTERNET VIA MOBILE PHONE (752,000)
INCREASED 99% IN THE LAST 12 MONTHS
Used in last quarter June-August 2012

4. 2 MILLION (56%) NEW ZEALANDERS
USE FACEBOOK
COMPARED 5.7% USED TWITTER
31% INCREASE OVER THE LAST 12 MONTHS
In the last 4 weeks Sept 10-Aug 11

5. 27% OF SMARTPHONE OWNERS
USE THEIR MOBILE FOR SOCIAL NETWORKING
BUT ONLY 11% OF NEW ZEALANDERS WITH
SMARTPHONES
VISITED TWITTER IN THE LAST 4 WEEKS.

6. DIGITAL NEWSPAPER CONSUMPTION,
HAS INCREASED 112% IN THE PAST 5
112% YEARS.
DRIVING INCREASED TOTAL
MASTHEAD READERSHIP

7. 72% OF 18-24 YEAR OLD MALES
STREAM VIDEO CONTENT ONLINE
7% OF THESE NEVER WATCH COMMERCIAL TV
Sept 11-Aug 12

9. 2 MILLION (57%)
NEW ZEALANDERS VISITED TRADEME
ALSO 2 MILLION (55%) BOUGHT FROM WAREHOUSE
IN THE LAST 4 WEEKS
Sept 11-Aug 12

10. 19% OF NEW ZEALANDERS USED
ONLINE PAYMENT (e.g.PAYPAL)
COMPARED TO 30% WHO USED THEIR CREDIT CARD ONLINE
Sept 11-Aug 12 – In the last 4 Weeks

11. 36% OF NEW ZEALANDERS
WENT ONLINE TO PAY
HOUSEHOLD BILLS
IN THE LAST 12 MONTHS
COMPARED TO ONLY 10% USING CASH AND 17% USING CHEQUES
Sept 11-Aug 12 – In the last 4 Weeks

15. Mobile Social Networking
260,000 SMARTPHONE OWNERS
USE THEIR MOBILE PHONE FOR
SOCIAL NETWORKING
TECHNOLOGY EARLY ADOPTERS WITH A SMARTPHONE ARE
39% MORE LIKELY

17. Trusted Advisers – The Social Media Multiplier Effect
COMPARED TO THE AVERAGE NEW ZEALANDER
73 %
MORE LIKELY
89 %
MORE LIKELY
97 %
MORE LIKELY
120 %
MORE LIKELY
TO USE BUSINESS TO CREATE OR TO VIEW OR TO USE A
NETWORKING MANAGE A CONTRIBUTE CHAT ROOM
SITES (EG.LINKED ONLINE TO ONLINE
IN) JOURNAL OR FORUMS
BLOG

18. Cosmetics & Social Media
MAC CUSTOMERS ARE 5X AS
LIKELY AS ELIZABETH ARDEN
CUSTOMERS TO USE TWITTER
10% OF BOTH MAC & ELIZABETH ARDEN CUSTOMERS ARE ON
GOOGLE+

21. Those who use internet banking do so 1.25 times per week on average

26. Online Vs Offline
20% OF ONLINE PURCHASERS
SHOP IN STORES LESS OFTEN
OFFLINE RETAILERS ARE LOSING ONLINE SHOPPERS

27. Online Shopping
$5.6 BILLION SPENT
SHOPPING ONLINE
NEW ZEALANDERS IN THE LAST 12 MONTHS

30. People Travelling in the last 12 Months
$1.5b SPENT ON TRAVEL &
ACCOMMODATION ONLINE
22% USED THE INTERNET TO PLAN THEIR LAST TRIP
42% BOOKED THEIR LAST TRIP ONLINE

31. Window Shopping
49% RESEARCHED ONLINE
BUT BOUGHT OFLINE
11% USED A PRICE COMPARISON WEBSITE
13% HAVE READ AN ONLINE CATALOGUE

32. Social Media and The Path to Purchase
12% READ RATING &
REVIEWS ONLINE
ONLY 4% HAVE POSTED A REVIEW
ONLY 1.4% OF NEW ZEALANDERS SAY THEY HAVE PURCHASED AS
A DIRECT RESULT OF ADVICE FROM A SOCIAL NETWORK

33. Smartphones and The Path to Purchase
8% RESEARCHED ON
THEIR SMARTPHONE
2.4% OF SMARTPHONE OWNERS HAVE PURCHASED
SOMETHING VIA THEIR MOBILE IN THE LAST 4 WEEKS

34. New Car Buyers
39% USE THE INTERNET TO
CHECK OR GET QUOTE
43% checked vehicle features online
19% used internet to locate a dealer

35. Local Area Marketing
49% OF SMARTPHONE OWNERS
OFTEN REDEEM COUPONS
IN THE PAST 12 MONTHS
31% have used GPS services
7% have used QR code reader

36. The New Battlefield for Retail
58% ‘NOT COMFORTABLE’
USING CREDIT CARDS ONLINE
2 out of 3 online shoppers ‘only buy from online retailers they know’
27% of online shoppers ‘only buy from New Zealand online stores’

37. Trademe Dominates Online Shopping
TRADE ME 2M VISITORS
WAREHOUSE 2M SHOPPERS

41. News
71% OF NEW ZEALANDERS WHO
HAVE ACCESS NEWS OR READ
A NEWSPAPER ONLINE
ALSO HAVE READ PRINT NESPAPERS IN THE LAST 7 DAYS
32% OF NEW ZEALANDERS WHO HAVE READ PRINT
NEWSPAPER IN THE
LAST 7 DAYS ALSO ACCESS NEWS OR NEWSPAPERS ONLINE

47. The Smartphone as a Multi-Media Device
31% (1.1M) OWN A
SMARTPHONE THIS GROWING
17% ACCESSED, USED OR RECEIVED NEWS CONTENT ON THEIR
SMARTPHONE IN THE LAST 4 WEEKS
14% STREAM/DOWNLOADED RADIO OR MUSIC, AND 19%
STREAM/DOWNLOAD
VIDEO CONTENT ON THEIR SMARTPHONE

48. www.thedigitaluniverse.com.au