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Significance of Internet social media to traditional companies

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Rajiv Dingra
Rajiv Dingra

This presentation talks about the significance on internet social media to traditional companies in the Indian context.

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Significance of Internet Social Media for Traditional Indian Companies by Rajiv Dingra Chief Blogger - WATBlog.com Lead WATconsultant – WATConsult.com
Internet Ecosystem
Internet Statistics
Type of user IAMAI-ICUBE STUDY 8.2 6.1 4.8 5.5    Avg. Hrs/Week          
Demographics IAMAI-ICUBE STUDY
Location IAMAI-ICUBE STUDY
Socio-economic class IAMAI-ICUBE STUDY
Traditional Internet Businesses – Internet as a Facilitator ,[object Object],[object Object],[object Object]
New Internet Businesses – Internet as an Influencer ,[object Object],[object Object],[object Object],Discussion Boards
Facilitators Moving To Influencers
Social Network Statistics ,[object Object],[object Object],[object Object]
Blogs and Blogger Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where can a Company engage with its Audience on the Internet? ,[object Object],[object Object]
How does a Company create the engagement in Social 2.0? ,[object Object],[object Object],[object Object]
[object Object],[object Object],How does a Company create the engagement in Content 2.0? ,[object Object],[object Object]
Should Your Company Blog? ,[object Object],[object Object]
What’s the value of blogging in business? ,[object Object]
Branding ,[object Object],Benefits/Objectives of Corporate Blogging
Google Rank ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging
Finding, Hiring, and Training Great People ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging
Market Research ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging
Innovation ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging
Have new markets find YOU ,[object Object],Benefits/Objectives of Corporate Blogging
Marketing ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging
Building community ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging
Transparency and Authenticity ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging
Direct access to your customer ,[object Object],[object Object],Benefits/Objectives of Corporate Blogging
Concerns ,[object Object],Concerns of Corporate Blogging
Losing control ,[object Object],[object Object],Concerns of Corporate Blogging
Somebody will say something bad about me/us/our product ,[object Object],[object Object],Concerns of Corporate Blogging
About WATConsult ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Significance of Internet social media to traditional companies