Showcasing the best innovations of the fortnight

1. Best of
Innovations
23rd April 2017
Curated by Rajiv Gopinath

2. 1. Tempo – World’s First Pregnancy Test for Men
Great case of how Technology and Digital come together to create an emotional moment

3. Pregnancy tests reveal a very exciting, scary and emotional moment, but are almost always moments the woman spends
alone. So BBDO Italy asked… What if there was an even more emotional way to find out you’re expecting a baby?
Welcome to the world’s first pregnancy test for men, that gives women the opportunity to share that moment in a very
different way, through her partner.

4. 2. Toyota’s “Eco Billboards” clean the air around them
Great case of extending “Medium is the message” – by demonstrating the message

5. Toyota’s “Eco Billboards” clean the air around them
Great case of extending “Medium is the message” – by demonstrating the message
From April 2 through May 28, 37 billboards
scattered around Los Angeles and San Francisco
will reverse the equivalent of 5,285 vehicles worth
of nitrogen dioxide emissions per month. The
chemical compound is a harmful pollutant and a
key ingredient in acid rain and smog
The air-cleaning billboards use a
titanium dioxide coated vinyl to
purify the surrounding air. When
oxygen reacts with the energized
titanium dioxide catalyst, nitrogen
dioxide is converted to nitrate and
removed from the air.
“This new campaign delivers Toyota
Mirai’s ‘vehicle of change’ message
on a medium that lives up to that
promise,”

6. 3. IBM Watson’s new job as Museum Guide
Hints at a future for brands using AI to interact with consumers
72 percent of Brazilians had never been to a museum— this was an
opportunity to make use of Watson’s cognitive intelligence with an
issue he could help solve—making visits more interactive and easy
for most Brazilians, and creating something that can be expanded to
other markets, museums and galleries
At the Pinacoteca’s entrance,
visitors receive headphones and
a smartphone equipped with the
mobile app. As they walk, the app
tells them when they’re
approaching an art piece they
can ask questions about. A
separate feature, for hearing-
impaired visitors, lets them
interact through a built-in written
chat tool.

7. IBM Watson’s new job as Museum Guide
Hints at a future for brands using AI to interact with consumers

8. 4. Geico crushes its Pre-Roll Ads
Take the unique qualities of a medium and evolve a creative that pokes fun and entertains
In its latest preroll campaign, Geico condenses the ads down to nothing—by crushing them very literally indeed.
“The following ad is being condensed for your viewing convenience,” the familiar Geico voiceover says at the beginning
of each spot. The wall on the left side of the scene then begins to move right, amusingly crushing everything in its
path—Star Wars trash compactor style—as the talent scrambles to contain the damage, or just get out of the way
Confronted with a familiar
challenge—keeping viewers
from hating an ad they’re
forced to watch— how we
could use the medium to
entertain and engage. The
answer? Take a longer preroll
ad and compress it. Literally.

9. 4. Geico crushes its Pre-Roll Ads
Take the unique qualities of a medium and evolve a creative that pokes fun and entertains

10. 5. Samsung S8 – In the 20 loveliest spots in GB
Experiential that’s keeps the brand whole and center
Samsung set the S8
frame up in the
country’s 20 most
gorgeous spots and let
people play in and
around it, creating
living examples of the
crisp view S8 users will
have in their hands.

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