Full presentation on milk industries

2. The Indian Dairy Industry
Presented By:
GROUP NO:- 7
Ananta Shah
Hiral Desai
Dimple Upadhyay
Jigna Nimbark
&Deepak Jha

3. Milk and Dairy Products in India
Introduction:
Size of the Industry :
More than 10 million dairy farmers belong to 96,000 local dairy
cooperatives, who sell their product to one of 170 milk
producers’ cooperative unions who in turn are supported by 15
state cooperative
Overall 140,860 billion dollar market in 2011 , 92627 in 2008 and
67575 in 2005

4. Output per annum
Market Capitalization
Growing 5 % per annum
The industry contributes about Rs 1,15,970 to the national economy
Geographical distribution
Delhi, Punjab, Mumbai, Gujarat, Surat, Lucknow, Bihar, Hyderabad

5. History
India is the highest milk producer in the entire
globe. India is well known as the ‘Oyster’ of the
global dairy industry, with opportunities galore
for the entrepreneurs globally. It might be dream
for any nation in the world to capitalize on the
largest and fastest growing milk and mil
products' market. The dairy industry in India has
been witnessing rapid growth with liberalization.
As the economy provides good opportunities for
MNCs and foreign investors to release the full
potential of this industry. The main objective of
the Indian Dairy Industry is to manage the
national resources in a manner to enhance milk
production and upgrade milk processing using
innovative technologies.

6. In India dairying from very much earlier is
regarded as an instrument for social and
economic development. The country’s
milk supply comes from millions of small
producers, who are dispersed throughout
the rural areas. All these farmers maintain
an average herd of one or two milch
animals, comprising cows and/or
buffaloes. Mostly ample labour and a
small land base encourage farmers to
practice dairying as an occupation
subsidiary to agriculture. As income from
crop production is seasonal instead
dairying provides a stable which is a
year-round income and also an important
economic incentive for the small farmer .

7. India's Milk Product Mix
• Fluid Milk46.0%
• Ghee27.5%
• Butter6.5%
• Curd 7.0%
• Khoa (Partially Dehydrated Condensed Milk)
6.5%
• Milk Powders, including IMF3.5%
• Paneer & Chhana (Cottage Cheese) 2.0%
• Others, including Cream, Ice Cream1.0%

8. Total contribution to the economy/ sales
The Indian Dairy Industry engages in the
production and processing of milk & cream.
This industry is involved in the manufacture
of various dairy products like cheese, curd,
yoghurt etc. The Indian Dairy Industry
specializes in the procurement, production,
processing, storage and distribution of dairy
products. India as nation stands first in its
share of dairy production in the international
scenario. The industry contributes about Rs
1,15,970 to the national economy.

9. The Indian Diary industry which is in the
developing stage provides gainful employment to
a vast majority of the rural households. It employs
about 8.47 million people on yearly basis out of
which 71% are women.
Jobs in Indian dairy industry are mainly in the
fields of production and processing of dairy
products. An individual with minimum of 60%
marks who has bachelor’s degree course in the
dairy technology can easily be availing an
opportunity to work in this industry. For the
graduation course in Dairy technology one has to
qualify the All India Entrance Test that is affiliated
to the Indian Council of Agricultural Research.
After that the person can continue with his
masters in dairy technology. Jobs would be for the
following positions.
Employment opportunities

10. • Dairy Scientists: The main job of the dairy
scientists is to deal with collection of milk and
taking care of the high yielding variety of animals.
• Dairy Technologists: the work of Dairy technology
requires procurement officers who take the
responsibility of collecting milk from farmers, milk
booths ad cattle-rearers. This particular
procurement officer should well understand the
latest technology that is applicable in maintaining
the quality of milk of the process of transporting it
to the desired location.
• Dairy Engineers: dairy engineers are usually
appointed is to set up and maintain dairy plants.
• Marketing Personnel: These individuals deal with
the sale and marketing of milk together with milk
products.

11. Latest developments
• Indian Dairy Industry is the largest milk
producer all over the world, around 100
million MTIndian Dairy Industries value
of output amounted to Rs. 1179 billion
in 2004-05 which approximately equals
combined output of paddy and wheat.
With 1/5th of the world’s bovine
population
• In India the Milch animals constitutes
45% indigenous cattle, 55 % buffaloes,
and 10% cross bred cows

12. • Intensive Dairy Development Programmed (IDDP):
The Schemes, modified under this programmes are on
the basis of the recommendation of the evaluation
studies which were launched during Eighth Plan period
and is being continued through out the Eleventh Plan
with an outlay of Rs. 32.49 core for 2009-10.
• Strengthening Infrastructure for Quality and Clean
Milk Production (CMP): this is a centrally sponsored
scheme which was launched in October 2003, which had
the main objective of improving the quality of raw milk
produced at the every village level in the India.
• Dairy Venture Capital Fund- this is introduced in the
Tenth Fiver Year Plan to bring about structural changes
in unorganized sector, which would measure like milk
processing at village level, marketing of pasteurized milk
in a cost effective manner, quality or the up gradation of
traditional technology to handle commercial scale using
modern equipments and management skills.

13. Market Size
• Rs 900 cr
• Amul approx market share 45%
• Nestle 23%
• Britannia has a significant share
• Other brands – Sapan , Vijaya , Mohan ,
Parag
• Configuration – Pouches & Tetrapacks

14. Leading Players
• Nestle ,
• Amul ,
• Britannia ,
• Dynamix Dairy ,
• Sterling Agro ,
• Haryana Milk Foods ,
• Mohan Food ,
• Modern Dairy ,
• K Dairy

15. Potential Markets (exports)
• Middle East , Gulf & Africa

16. Top International Dairy Companies
• Fonterra , New Zealand - 9.1 mln euro
• Friesland Campina , Nederland -8.8 mln euro
• Dairy Farmers of America ,US -7.4 mln euro
• Aria Foods , Denmark – 6.9 mln euro
• Land O Lakes ,US – 7.8 mln euro
• Humana Milchunion ,Germany – 4.8 mln euro
• Tine , Norway – 2.4 mln euro
• Glanbia Society , Ireland – 2.1 mln euro
• Irish Dairy Board , Ireland – 1.9 mln euro

17. AMUL
• AMUL means "priceless" in Sanskrit. The
brand name "Amul," from the Sanskrit
"Amoolya," was suggested by a quality
control expert in Anand.
• Amul products have been in use in
millions of homes since 1946.
• Amul a leading food brand in India with a
Turnover: Rs. 52.55 billion in 2007-
08.

18. Founder Of The Amul Company
• Dr Verghese Kurien, the
Chairman of the
GCMMF (Gujarat Co-
operative Milk Marketing
Federation Ltd), an apex
cooperative
organization, based in
the in Anand town of
Gujarat, India.

19. White Revolution. (1966)
• Verghese Kurien’s Amul
experiment in Gujarat soon
blossomed into the much
larger Operation Flood,
spread over 23 states, 170
districts and 90,000 village
cooperatives. It changed
India from an importer to
the world's largest milk
producer and exporter.

20. Members: 13 district cooperative milk
producer’s union
No. of Producer Members: 2.7 million
No. of Village Societies: 13,141
Total Milk handling capacity: 10.21 million litres per
day
Milk collection (Total - 2007-08): 2.69 billion litres
Milk collection (Daily Average 07-08) 7.4 million litres
Milk Drying Capacity: 626 Mts. per day
Cattlefeed manufacturing Capacity: 3090 Mts per
day

21. GCMMF TURNOVER
SalesTurnover Rs(million) US$(inmillion)
1994-95 11140 355
1995-96 13790 400
1996-97 15540 450
1997-98 18840 455
1998-99 22192 493
1999-00 22185 493
2000-01 22588 500
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
SalesTurnover Rs(million) US$(inmillion)
1994-95 11140 355
1995-96 13790 400
1996-97 15540 450
1997-98 18840 455
1998-99 22192 493
1999-00 22185 493
2000-01 22588 500
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325

22. • GCMMF bags APEDA
AWARD for 11th
year in
• a row.
• Amul Pro-Biotic Ice-cream
gets No.1 Award at world
dairy summit.
• Ramkrishna Bajaj National
Quality Award 2003.
• Recivede International Cio
100 Award for
Resourcefulness.
• Rajiv Gandhi National Quality
Award 1999.

23. Certification
• ISO 9000-HACCP certified plants : All Amul
Ice Cream plants are ISO 9000-HACCP
certified.
• Amul is in the process of getting ISO 22000
(Improved version) certification for all its plants.
• No. 1 in Quality : Amul is ranked No.1 ice
cream in quality by “INSIGHT” (May-June,
2002), a bimonthly consumer magazine
published by Consumer Research and
Education Society (CERS) based at
Ahmedabad.