50. Social Media Optimization (SMO) Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content travel Encourage the mashup Get communities connected
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52. facebook Launched in November 2004 Open to Everyone Over 175 million Active Users Fastest Growing Segment are Users 25 + Open to Third Party Developers
53. facebook pages Started in 2007 for organizations Can have unlimited fans Automatic confirmations Visible to everyone Update all your fans
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55. myspace Launched in January of 2004 Over 130 Million Active Users Almost 2 Million Music Profiles 51% of Internet Users Aged 13 - 17 79% of MySpace Users Are 18+
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58. YouTube Launched in December of 2005 Bought by Google in October of 2006 3rd Largest Destination on the Web Hosting about 6.1 Million Videos (August ’06) 200 Million Unique Visitors