1. A
Presentation
on
“purchase perception”
of
“colour flex laminators Ltd”
Prepared by:-
Vasavani Rajendra
&
Jani Krunal

2. OVERVIEW OF INDUSTRY
The latest evolution in the packaging industry, Flexible Packaging has gained
popularity worldwide for its benefits over rigid packaging. With benefits such as
functional convenience in handling & transportation, cost effectiveness and brand
protection from counterfeiting, flexible packaging industry worldwide is led by a
strong growth.
With constant technological evolutions and a stiff competition to keep up to the
demands of the consumers, many international players are not able to sustain
themselves. The competition from Asian Countries particularly from India and
China is making it hard, even for some of the biggest players.
As far as India is concerned, there are still few companies in the organized sector
in Flexible Packaging segment. The small units in India face the heat of stiff
competition from the biggest players and fail to keep up to the competition in
terms of by deployment state-of-the-art latest technology and focus on providing
innovative to meet customers’ needs.

3. Information About colour flex ltd.:-
Colour Flex Laminators Ltd Was Established In The Year 1991 At Satej And Has
Emerged As A Key Player In The Flexible Packaging Material Industry. It Is A
Limited Company Established By Balwant Bhai Patel And Family.
 An ISO 9001:2008 Certified Company.
 Wide Range Of Products
 Modern And Sophisticated Infrastructure.
 Reputed Clients Base Across The World
 Spacious Warehousing & Packaging Facility
 Highly Customer Satisfaction.
 Serve To Sri Lanka, Canada &Other Countries. And Also Work With The
Domestic City Like Kolkata, Chennai, Mumbai, Ahmadabad, Delhi, Kerala...Etc.

4. Vision and mission of company
Vision
Our vision is to establish a benchmark of reliable, cost effective solution by
which all printing and converting houses are judged.
Mission
To meet our customer total flexible packaging needs and exceed their
expectation by providing customized solutions in a reliable and cost effective
manner.

5. Product profile
FLEXIBLE PACKAGING
FOR SNACK FOODS DRIED
FOODS & PASTA
CHOCOLATES
CONFECTIONERY & ICE
CREAM BISCUITS & CAKES
INSTANT FOODS & DRINKS
POULTRY PRODUCT PET
BREAD PACKAGING
BEVERAGES CHEMICALS
FOODS FROZEN FOOD

6. Quality control
We Profoundly Believe In And Promote The Core Values Of Customer
Focused Quality, And Will Not Compromise On Our Commitment To
Continually Improve Across All Edifices Of Our Organization.
Our Quality Leadership Process Must Lead To A Greater Focus On Our
Customers’ Needs, And Provide To Create A Motivated Team That Is
Committed To This Ideology.
Our Ultimate Goal Is To Achieve A Harmonious Medium Between Our
Capabilities And The Market Requirements.
We Need To Work Harder Than Ever To Meet And Exceed Our Customers’
Needs And Expectations.
Parameters:-
 Moisture Free Environment
 Highly Hygienic
 Durable

7. Continue……
These Tests As Per GMP Standards Include:
 Tensile Strength & Modulus, Bond Strength, Seal Strength, Elasticity, Co-
Efficient Of Friction, Haze, Opacity, Dart Impact
 OTR (Oxygen Transmission Rate)
 MVTR (Moisture Vapor Transmission Rate)
 Gas Transmission Rate (Co2, N2)

8. RESEARCH OBJECTIVE
To Know The Present Status Of The Suppliers In Terms Of Their
Supplied Material & Services.
To Collect And Evaluate Ideas/Views And Expectations Of The Internal
Customers For The Improvement In Suppliers Performance.
To Make Company's Internal Suppliers Aware About The
Dissatisfaction Part Of Their Customers.
To Find Out The Most Prominent Area Of Dissatisfaction.
To Enhanced The Communication & Co-Operation Between The
Internal Suppliers And Their Customers.

9. RESEARCH DESIGN
Research Design Is The First And Foremost Step In Methodology Adopted And
Undertaking Research Study.
In this project we used descriptive research with the instrument of
questionnaire. Descriptive research is used to find out the perception of
customer. There are various elements used in descriptive research. Which are
following as under:-
 Quality and price
 Demand and supply
 Purchasing power
 Branding
 Advertising
 Satisfaction level
 After sales service

10. SAMPLING PLAN
Population: all manufacturing packaging company.
Sample: Sample is the from population no. of flexible packaging
manufacturing industry in India
There are some characteristic which are followed in the survey
 Sample design should be a representative sample.
Sample design should have small sampling error
Sample design should be economically viable:
Sample design should have marginal systematic bias
Results obtained from the sample should be generalized and
applicable to the whole universe:

11. DATA COLLECTION PLAN
1) Primary Data: Data Which Are Collected Fresh And For The First
Time And Thus Happens To Be Original In Character. Primary Data
Are Gathered For Specific Purpose.
2) Secondary Data: Data That Collected From Primary Data I.E., They
Are Already Exiting Some Where. For The Purpose Of Our Study We
Collected Both The Data.
For The Purpose Of This Study We Collected:
Secondary Data through Induction Manual, Magazines, Corporate
Journals And Web Site &
Primary Data Through.
A) Questionnaire Method.
B) Interview Method.

12. STATITICAL TOOL USE FOR DATA ANALYSIS
Questionnaires: - a questionnaire consists of set of questions presented to
respondents. Because of its flexibility the questionnaire is by far the most
common instrument used to collect primary data.
Open end questions
Closed end questions
Psychological tools: - in the marketing survey we can probe a buyers
deeper belief and feelings using this tools such as laddering, depth interview
and research test.
Mechanical devices: - mechanical devices are occasionally used in
marketing survey. Eye cameras study respondents eye movements too see
where their eyes land first, how long they linger on a given item.

13. List of companies:-
TULSHI PACKAGING PVT LTD SHREE JALARAM PACKAGING PVT
LTD
HARE KRISHNA INDUSTRIES
BHAVANI PACKAGINIG PVT LTD SHAKO FLEXIPACK PVT LTD JAYSHREE PROPACK PVT LTD
SHIV PACKAGING HEMU PACKAGING PVT LTD ADARSH PACKAGING PVT LTD
PRINT N PACK PVT LTD SANJAY PACKAGINING LAMINATOR LAKSHMI TRADERS
RIGHT WAY PACKAGING AMIT FLEXI PACK PIONEER PACKAGING PVT LTD
SAFE PACKAGINIG MULTIPLE PRINTERS &
PACKAGING PVT LTD
PRAS PACK PVT LTD
NIMAL PACKAGING PVT LTD EMKAY FLEXI PACK WINFLEX LTD
JYOTI PAPER PACKAGIGN LTD
BERACHAH FLEXI PACK LTD
PARIKH PACKAGING PVT LTD
NILKANTH PACKAGING IND VIMLACHAL PVT LTD MBR FLEXIBLES LTD
DIVYA PACKAGING PVT LTD

14. Is the company?......... Contact person:-
83
13
60
10
20
30
40
50
60
70
80
90
a) Manufacture b) Trader c) Distributor
Is the company…..
No of Respondent
7
36
33
25
0
5
10
15
20
25
30
35
40
General
manager/CEO
Sales
representative
Technical
manager
Quality
manager
Contact person:-
No of Respondent

15. Which type of packaging
mostly purchased.
Purchas on which basis
41
46
18
5
0
5
10
15
20
25
30
35
40
45
50
a) Paper
packing
b) Plastic
packing
c) Steel
cans packing
d) Metal
packing
Which type of packaging do you like to purchase mostly?
No of Respondent
17
30
26 26
0
0
5
10
15
20
25
30
35
a)
Advertising
b) Packing c) Price d) Quality e) Any
other……
Do you prefer the purchase on which basis?
No of Respondent

16. From where purchase material
29
59
0
10
20
30
40
50
60
70
a) Out of Gujarat b) From Gujarat
From where do you purchase packaging material?
No of Respondent

17. Tick mark on following criteria for showing your satisfaction
level from company for purchasing packaging materials.
21
15
9
14
10
9
7
39
26 26
20
22
20
27
28
30
32
30
36
32
31
11
19
28
33
13
27
29
1
10
5
3
18
12
6
0
5
10
15
20
25
30
35
40
45
Supply of product Delivery schedule Quality packaging price transportation Payment terms
Poor
Fair
Average
Good
Excellent

18. Which factor you consider most while purchasing
packaging? (Give rank 1 to 6)
21
16
7
19
12
8
21
20
17
24
15
18
30
21
27
20
18
17
8
25
13
18
20
14
1
11
17
13
14
15
19
7
19
6
21
28
0
5
10
15
20
25
30
35
Price Quality Supplier Credit facility Delivery period transportation
1
2
3
4
5
6

19. Quality of product
packaging and labeling
Is there any substitute of
packaging company in
Gujarat?.
3
26
22
44
5
0
5
10
15
20
25
30
35
40
45
50
Poor Fair Average Good Excellent
Quality of product packaging and labeling:-
No of Respondent
68
26
0
10
20
30
40
50
60
70
80
a) Yes b) No
Is there any substitute of packaging company in Gujarat?
No of respondent

20. Have you heard the name of the
“colour flex laminators”?
74
26
0
10
20
30
40
50
60
70
80
a) Yes b) No
Have you heard the name of the “colour flex laminators”?
No of Respondent
Which type of advertisement
you do to attract more
46
25
21
12
0
0
5
10
15
20
25
30
35
40
45
50
a) Internet b) TV c) Bill
boards
d)Show
rooms
e) Any
other..
Which type of advertisement you do to attract more?
No of Respondent

21. this type of survey will
helps you?
How do you know “colour
flex laminators”?
4
22
0
5
10
15
20
25
a) Yes b) No
Do you think that this type of survey will helps you?
No of Respondent
27
29
9
16
7
0
5
10
15
20
25
30
35
a)Advertisement
b)References
c)Pastpurchase
d)Salespersonsvisit
e)Otherspecify
How do you know “colour flex laminators”?
No of Respondent

22. Findings:-
 They Arrange Meeting Of Management Person And Discuss The
Problems With Each Other. It’s Good Thing For The Company And
Makes Strong Company’s Management.
 In The Colour Flex We Have Visited We Saw That All The
People Are Doing Their Work Is Given To Them The Work Is
Going On Systematic Only.
 At The Time Of Survey We Find That There Are Many Competitors
Who Are Having The Good Technology To Produce Packaging.
 Competitors are having very skilled people in the company.
 Colour flex ltd having the lack of contract with the domestic
company nearby Gujarat.

23. Continue………..
 More than 20 companies are connected with the colour flex. And
from that 5 companies are within the Gujarat and other are
situated out of Gujarat and abroad.
 Quality is the most important parameter for the colour flex ltd.
And company is trying to work more to innovation in flexible
packaging.
 Company has maintained a good relationship with their supplier
and customer. This leads to growth of the company.

24. Conclusion:-
 This Company Is Developing At A Very Fast Rage And Will Become
The Largest Manufactures In Their Product.
 Colour Flex Started As Small Organization With Limited Capital. The
Company Has Becomes Large-scale Organization With Multi Furious
Quality.
 The Management Of The Organization Is Very Keen In Introducing
Sophisticated Technology To Upgrade The Quality.
 It Has Made A Proper Plan For Future Development. For Conducting
The Project Work The Authorities Of The Company Has Given Its Full
Support And Better Co-operation.

25. Suggestion:-
 In The Survey There Are Many Respondents Who Refuse To Co-
Operate And Give The Dishonest Answer. This Leads Problem.
 Colour Flex Try To Improve Their Technology To Stay In Competitive
Market Of Flexible Packaging.
 Company Has Lack Of To Focus Advertisement. Company Did Not Try
To Advertise In News Paper And Other Media. Company Has Only
Website For Promoting Their Business.
 Company Has To Use Of Metal Packaging Due To Lifestyle Changes.
And Demand For Plastic Remaining Constant.
 There Are Diverse Packaging Systems For Different Kinds Of Products.
The Manufacturers Adopt Them In Order To Satisfy The Requirements
And In Accordance To The Taste Of The Consumers

26. Continue………
Discover the latest market trends and uncover sources of future market
growth for the Packaging industry with research team
 - Energy Conservation
 -Reduction In Carbon Based Resources
 -Waste Minimization
 – Recycling

27. Bibliography :-
 www.colourflex.com
 www.slidshare.com
 www.indiamart.com
 www.justdail.com
Books:-
 Marketing management by Philip kotler.
 We also use the book let. Colour flex ltd.