Rakuten Technology Conference 2013 "Giving Life to your IDEAS to Survive in Evolving Era" Soh Masuko

1. Giving Life to your IDEAS
to Survive in Evolving Era
masukon | Soh Masuko
Rakuten Institute of Technology
1

2. Base Technology are Changing with Each Era
Past
PC
Present
Smart Devices
Future
Things
2

3. Base Technology are Changing with Each Era
Past
Present
Future
Refine your IDEAS constantly
to fit each era
PC
Smart Devices
Things
3

4. is proposing new Concept
4

5. Case Study: HITOKE Project
5

6. Base Technology are Changing with Each Era
Past
PC
Present
Smart Devices
Future
Things
6

7. 2009
HITOKE Project was Born
HITOKE visualizes online purchase history
using human-shaped-icon
ICHIBA DU
ICHIBA CWD
RIT
7

8. Evaluation of HITOKE
HITOKE is used in several services
CTR
+2pt
w/ HITOKE
8

9. Base Technology are Changing with Each Era
Past
PC
Present
Smart Devices
Future
Things
9

10. 2011
Extend into Physical World
Overlay online purchase history
and social information on physical products
AR: Augmented Reality Technology
10

11. Base Technology are Changing with Each Era
Past
PC
Present
Smart Devices
Future
Things
11

12. 2013
Introduced to Food Exhibition
Mixed reality concept with wall-size public display
Only 2 week
implementation
ICHIBA PR
ICHIBA CWD
RIT
12

13. Demonstration movie
Please watch the video !
13

14. 14

15. Media Exposure
Appeared in the live TV show
for 4 minutes!
0.8 M flyers
w/ HITOKE adv.
Great!
7.71 M JPY(4m17s)
Collaborate w/ local idol
(Omotenashi Busho Tai)
15

16. Contact Us
dev-rit-coordinator@mail.rakuten.com
16