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Ford Digital Advertising 01 12 2009

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Ralph Paglia
Ralph Paglia

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ADP Digital Advertising Driving Results Presented On: January 12, 2009
ADP Digital Advertising
Display Advertising: Flash Banner Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Examples at www. FordDigital.com
ADP AdVantage - Ad Builder
ADP AdVantage - Asset Manager
ADP Ad Network
Double Click Reporting
ADP Search Marketing Paid Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Campaign Tracking
Search Placement / Keyword Report
Google Audio
Google Audio Reporting
Site Centric Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Omniture Dealer Dashboards
Organic to Paid Keywords Report
Search Engine Optimization Rankings
Global Omniture Suite – Search Terms
Omniture Global Report Suite – Compare Sites
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HitWise Competitive Analysis: Clickstream
HitWise Competitive Analysis: Search Terms
Compete – Unique Visitors
Google AdPlanner and Trends
Search Analytics - Keyword Discovery
Communicating Reports – VMAR and Analysts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADP Integrated Marketing
Dealer Dashboard – Tying it all together
Integrating campaigns across tier I - III
Integrating Campaigns - Next Steps? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Ford Digital Advertising 01 12 2009

Notes de l'éditeur

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