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Kia digital advertising 02 17-2009

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Ralph Paglia
Ralph Paglia
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ADP Digital Advertising Driving Results Presented On: February17, 2009
ADP Digital Advertising
Display Advertising: Flash Banner Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Examples at www.FordDigital.com
ADP AdVantage - Ad Builder
ADP AdVantage - Asset Manager
ADP Ad Network
DoubleClick Reporting
ADP Search Marketing Paid Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Campaign Tracking
Search Placement / Keyword Report
Google Audio
Google Audio Reporting
Site Centric Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Omniture Dealer Dashboards
Organic to Paid Keywords Report
Search Engine Optimization Rankings
Global Omniture Suite Search Terms
Omniture Global Report Suite Compare Sites
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HitWise Competitive Analysis: Clickstream
HitWise Competitive Analysis: Search Terms
Compete – Unique Visitors
Google AdPlanner and Trends
Search Analytics - Keyword Discovery
Communicating Reports – VMAR and Analysts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADP Integrated Marketing
Dealer Dashboard – Tying it all together
Dealer Dashboard – Tying it all together
Dealer Dashboard – Tying it all together
Dealer Dashboard – Tying it all together
Dealer Dashboard – Tying it all together
Integrating campaigns across tier I - III
Integrating Campaigns - Next Steps? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Kia digital advertising 02 17-2009

Notes de l'éditeur

  1. Help your dealerships dramatically generate more sales and service opportunities at lower costs Keep you informed of search marketing’s rapid growth and change Increase ROI, reduce campaign costs and increase search engine positions Improve your conversions and track your advertising campaigns