Graphic Design Portfolio

2. Ralph Ybas, 22
Cebu City, Philippines
Education
Work Experiences
2005-09 - University Of Southern Philippines Foundation
Highschool
2009 - Present - University Of San Carlos Talamban Campus
Bachelor of Fine Arts Major in Advertising Arts
2011 -Layout Editor in Ybas Arthaus
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Adobe Indesign
Communication
Teamwork
2015 - Intern Graphic Designer in Pixie Dust
Creations
2014 - Photographer in Lantawan Magazine
2014 Issue (USC-CAFA Magazine)
Skills
“ I strive for two things in design: simplicity and clarity.
Great design is born of those two things.”
~ Lindon Leader
Hello, I’m a Graphic Designer/Photographer
Specializing in Brainding, Flyers, Brochures,
Layouts, Brand Identitity, and Editorial Design, Photo
Touch Ups, Graphic Design/Advertising.
Mac & PC

3. Project: Proposal Logo for Gaming
team
Project: Proposal Logo for
Evest Safety vest
Project: School Plate Logo
Project for Drink Store
Client: KNN Group
Client: Micheal Manoso
Project: Final School Plate for
Dream Project Finals
Project: Proposal Logo for
CEBU SME EXPO
Client : Pixie Dust Creations

4. Project : Infographics on Workout
Pain and Gain Fitness
Staggered:
Increases the load on one side of your
chest and uses your core for stabilization
Wide arm:
Places more emphasis on your chest
Diamond:
Places more emphasis on your triceps
and your inner chest

5. Project : Ad Campaign For Maiquis Bakeshop
Thesis Prosposal
Cebu City Area:
Talamban
Guadalupe
Archibishop Reyes Avenue
(Across Grand Convention Center)
Mabolo Street
Nivel Hills, Lahug
Apas
Capitol St.
Banilad
Labangon
Mandaue City Area:
As Fortuna
Hernan Cortes
Subangdaku
Tipolo
Canduman
Tel No. (6332) 420-2771
Fax No. 420-2777

6. Project : School Final Plate for Julies Bakeshop
Campaign Ad

7. Project : Lantawan Magazine Front Cover
Design
Project : Concept Art Vector
Barack Obama Propaganda Inspired

8. Project : Concept Art Vector
Adobe Illustrator

9. Project : Book Cover
Ernest Hemmingway: The Old Man and The Sea
TheOldManAndTheSea
Ernest Hemingway
ErnestHemingway

10. Project : Front Magazine Layout Design
Project : Newspaper Headline Cebu
Daily News Layout Design
Vol. 16 No.332 | Friday, 10 January 2014 www.cebudailynews.ph

11. Project : Flyers & Brochure Layout Design
With the rise of numerous gadgets and applications for vectoring, photo manipulations, 3D
modelling and illustration, the old pencil and paper are least getting noticed, kept inside drawers
and sometimes never used again. I remembered attending a graphic design convention where one
of the speakers (from an animation studio) forgot what is that “writing instrument with graphite”
called. Everyone laughed when the audience figured it out for him that he is referring to a “pencil”.
Every creative person and even those who are not into design work might have used a pencil or a
pen and a paper at some point of their work process. But with the popularity of sketching
applications on tablets and other devices, the traditional way of conceptualizing an idea on a piece
of paper are replaced by virtual sketch pads and sticky notes.
This article will teach you the importance of sketching and how your pen and paper will help you in
conceptualizing and building your next successful design work. Take time to shut down your laptops
and set aside those drawing tablets for a while as I give you some benefits of sketching your ideas
first on paper, how other designers benefit from it and some tips on getting it started.
An initial way to spark creativity
There is always that creative feeling when you are holding a
pencil than holding a mouse. It gives you more freedom to
illustrate what’s in your mind on paper than on a computer. By
means of drawing rough lines and shapes, you begin to use that
spark of creativity within you to come up with interesting
concepts that can be the initial foundation of your next awesome
design work.
Easy, fast and can be done anywhere
Sketching doesn’t only happens in your work table. It can took
place anywhere you need to record something, list an idea or just
be inspired by the environment you are in. Bring a small
notebook and a pen everywhere you go. Who knows, you might
just find notable ideas as you go.
An effective visual communication tool
You might meet a potential client while not at work or in public
places and you might talk about things relating to your design
work. Your pen and notebook in hand can be a great
communication tool. Through rough sketches or just showing up
your sketchbook, you can easily describe what you do and your
creative process for an instant client work.
Visual exploration
When you start your project with a sketch, you will not limit
yourself with a single variation of your idea. Through sketching,
you can explore multiple options you could take in a particular
design concept.
Great ideas comes from rough sketches
Oftentimes, when you still have nothing in mind, scribbling and
doodling triggers your imagination and gives birth to the
awesome idea you’ve been figuring out for hell years!
Improve your drawing skills and discover
new skills
As a designer, you must be equipped with that extra skills you
use in your design work. By means of sketching, one important
skill is developed, drawing. The ability to draw and visualize
things on paper instantly can be your greatest weapon. A
designer who can easily illustrate his ideas or concepts will
most likely win a client over those who can’t even draw a
distinguishable object. Also, by sketching, you might just
discover your other skills like art direction, creating storyboards
or character designing.
It is always fascinating to see how a designer transforms his/her sketches into an amazing design work.
Rough scribbles in a piece of paper can be a start of the next successful design. That is why more
successful designers start their creative process by sketches and drawings. For the past months, YTD
have featured a lot of awesome projects and interviewed some great designers and artists across the
globe about their works and took a closer look on their creative processes. We always ask a particular
question to most of them. That is,
“Can you share us your creative process? From where did you start?”
It is not a surprise that the common denominator of their answers is the skill we’ve been talking about in here.
Here are some of them:
In his UCreative Spotlight interview, he answered:
“Projects in art direction can be really different, depending on the needs of the client. I think the most important part
in the project is listening to the client speaking about his needs. Try to be reactive. Sometimes, the final idea comes
during the first ten minutes of the meeting, while making some doodles on a sketch book. Then I begin the research
stage; doing sketches and picking up pictures to make a mood-board. In doing this, I build the idea with the drawing
and try to pass on the emotional direction with the mood-board. For the last stage, I just need to develop and put the
finishing touches. That’s it!”
In an interview about his Game of Thrones Playing Cards Project, he answered:
“After choosing a character and few thumbnails for the overall layout, I begin drawing. Then it’s just the tedious
process of hatching lines, which is my attempt to retain a classic illustrated look in the cards vs the standard
comic look.”
In an interview about his NatGeo Rebranding Project, he answered:
“I started generating assets by sketching logo variations and several applications of those new logos. From there,
I began creating the logo and applying it to simple stationary. From that point, every single element followed the
standard that was laid out in the previous elements, and I knocked them out one-by-one to give you the completed
project.”
In an interview about her Watercolor Patterns, she answered:
“Everything starts with an idea. Then I think about it for some time. Next I create draft sketches. I think it is the
most difficult moment – to apply the picture in my mind on the paper. Some persistence, a drop of inspiration,
particular time – and voilà, I have a result.”
Ok, sketching is pretty cool but how can I get started?
This is the big question that might comes out of your mind. Well, I know that there is always that feeling of doubt when you are facing a clean blank sheet of
paper and that hesitation of what to draw and where to start. Fortunately, I have listed some effective tips you might give a try to get started with sketching.
1. Start by listing some words/terms/initial thoughts that best describe your idea. These words, when properly analyzed can give you the starting point of what
to sketch.
2. Don’t be afraid of mistakes. Remember you are sketching to come up with INITIAL ideas to be used for your FINAL designs. So mistakes are inevitable and
most of the time, they give rise to new opportunities and better ideas.
3. Sketch anything and anywhere. Bring with you a pen and a sketchbook or a small notebook wherever you go. Sketch anything that you think are interesting
and can be an inspiration for your next designs. Do it in a subway, a park or in a restaurant. Some of the most brilliant ideas might come across your way at
an instant so better be ready to record them.
If those tips are still not enough for you to try sketching and drawing, then consider this advice from American graphic designer and filmmaker Saul Bass:
Now it’s your turn! How important sketching is in your design work?

12. Project : Event and Campaign Poster Ad

13. Project : Proposal Banner
Client: Sugbo Mercado

14. Project : Holiday Fair at Parkmall Poster for Social Media
Client: Parkmall
Poster
Thumbnail

15. Project : Easel board for real state
Client: The Crescent Ville

16. Ayala Terraces
Software : Adobe Lightroom

17. Photowalk Around Downtown
Software : Adobe Lightroom

18. Photowalk Around Downtown
Software : Adobe Lightroom