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1. The Power of Social Media
for
Branding Needs
February 23rd, 2013
Central Library of Universitas Indonesia

2. Who is Ferdias Ramadoni ?
• 23 Years Old
• Being Married to a Beautiful Wife
• Co-founder of Depok Digital
• Community Manager of anakUI.com
• Digital Manager at Global Peace Foundation Indonesia
• Owner Hostingnesia.com
• Online Strategist of GrosirSayuran.com

4. Media Evolution

5. Social Networks
News & Bookmarking
Blogs
Microblogging
Video Sharing
Photo Sharing
Message boards
Wikis
Virtual Reality
Social Gaming

6. EC = MC
“Every company is media company”
Tom Foremsky
media guru

7. The Internet is big.
Years it took to reach a market audience of 50 million
Radio
38 years

8. The Internet is big.
Years it took to reach a market audience of 50 million
TV
12 years

9. The Internet is big.
Years it took to reach a market audience of 50 million
Internet
4 years
(Facebook, 50m, 2 years)

10. What Is Social Media?
Social media supports the human need for
social interaction, using Internet based
features to transform broadcast media
monologues (one to many) into social
media dialogues (many to many).
It transforms people from content
consumers into content producers.

11. Why Use Social Media?
> It’s FREE, but you must invest time.

12. Why Use Social Media?
> Build Connections & Network
No event needed, no walls to stop you.
• General Public
• • Clients / Consumers
• Small Business Owners
• Organizations & Non-profits

13. Why Use Social Media?
> To Listen & Learn
There are thousands of intelligent people and companies sharing
ideas, links, blog posts, websites, case studies, opinions and more.

14. Why Use Social Media?
> To Market, Show Expertise & Transparency
In sharing your own ideas, experience and expertise,
you build your own network. Social media allows a
broadcast medium for you to communicate & market.
• Promote your own web or blog content
• Announce new services / products
• Offer specials or promotions
• Provide visibility into your operation

15. What Should We Do?

16. Create a great corporate image
through social media

17. As a MODERN brand

18. also a TRUSTED and FRIENDLY partner

19. and of course…
Full of ACHIEVEMENT

20. H
O
W

21. Be a PROACTIVE-
HELPFUL source..!!

22. SPEAK UP..!!

23. Be MORE PARTICIPATIVE
in every conversation!!

24. Too many option?
Indonesia choose Twitter, Facebook,
and Youtube

26. Corporate
Platform
Comprehensive
Online Presence
Community
Platform

27. CORPORATE PLATFORM
Online corporate platform use the official social media channel
(Twitter and facebook).
Twitter • Viral Info about Your Company
• Customer Service
• Event update
• Build conversation
• Market Research
Facebook • Photo Sharing
• Online Quiz
• Customer Service
• Event Update
• Spread complete message

28. COMMUNITY PLATFORM
Community blog use CMS platform and social media channel
(Twitter, Facebook, and Youtube)
SM
CHANNEL
“THE HOME”
Community Blog
SM
CHANNEL SM
CHANNEL

29. COMMUNITY PLATFORM
Contributors
Experts: Company’s
Aidil Akbar KeyPerson:
Ligwina Hananto CEO
Community
Endi Kurniawan Directors Member
Etc… Managers
Etc…

30. COMMUNITY PLATFORM
The Strategy
Brand Name
Target Audience
Positioning
Differentiation

31. Alternative
Community Brand Name
duniafinansial.com
finansialkita.com
keuanganmu.com
finansialku.com

32. Our Target Audience
INFLUENCER
TERTIARY
(Others)
SECONDARY
(Public)
PRIMARY
(Stakeholders)

33. Positioning
Alternative Tagline
“Komunitas keuangan terbesar
dan terpercaya di Indonesia”
“The best community based
financial source in Indonesia”
Etc…

34. If You are not DIFFERENT...
You will die..!!!

35. Project’s Timeline...

36. 5 Indonesia's Social Media
Predictions in 2013
1. Online Branded Entertainment
2. Getting Insight from Big Data
3. Mobile Social Media
4. Customer Care Goes Social
5. Content is The Most Valuable Asset
Source: http://www.slideshare.net/anakcerdas/5-indonesias-social-media-predictions-in-2013

37. Source:
http://www.fivetechnology.com/blog/
http://www.slideshare.net/anakcerdas/5-indonesias-social-media-predictions-in-2013