now inter net marketing is depends on the seo. seo is the one part of the internet marketing

1. 1. What is SEO?
A) SEO is an abbreviation for search engine optimization; it is used to
describe the process designing your website in a way that it will
appear higher in search engine rankings. In addition to designing,
SEO as a process involves fixing the onsite issues, building links and
popularizing the Website over the social media networks. Once we do
the following processes our keywords gets higher positions with the
search engines and in return we get traffic and sales.
2. What is the difference between SEO and Search Engine Optimization?
A) The acronym “SEO” can also refer to “search engine optimizers,” a
term adopted by an industry of consultants who carry out
optimization projects on behalf of clients, and by employees who
perform SEO services in-house. But the use of SEO as “Search
Engine Optimizer is very limited and that way we can say there is no
difference between SEO and Search Engine Optimization
3. Define what is Search Engine Optimization.
A) Search Engine Optimization is the practice of maximizing the volume or
quality of traffic to a web-site from search engines via ”natural” or unpaid
search results. Here the term natural is a qualifier since the SEO
professionals use the Google Webmaster approved guidelines to optimize a
Website and build up the traffic naturally.

2. 4. What is the difference between “Organic SEO” and “Natural SEO”
A) Organic Search engine optimization is also known as ”Natural
SEO” is used for the purpose of increasing traffic through the search
engines by using several techniques that may seem complex but do
not use any fake methods to increase the ranking.
5. What is the difference between “White Hat SEO” and “Black Hat SEO”
A) Black Hat SEO refers to the use of aggressive SEO strategies,
techniques and tactics that focus only on search engines and not a
human audience, and usually does not obey Google webamster
guidelines. For example, keyword stuffing, invisible text, doorway
pages, sneaky redirects etc are various examples of black hat SEO
techniques. In comparison to this when the SEO campaign is done
with Google websmaster approved guidelines that’s called white hat
SEO. While in short run the Black hat has big success it will attract
penalties which can go upto blacklisting, dropping the SERP and
dropping the site from Google indexing etc.
6. What is “Ethical SEO?”
A) Ethical SEO refers to the usage of the SEO strategies, techniques,
tactics that focus on human audience opposed to search engines and
completely follows search engines rules and policies. Question is “Are
you able to tell what you have done to achieve the rankings?” If the
answer is yes, it means you are following white hat techniques of
SEO. So we can say when a webamster follows white hat techniques,
he is following ethical SEO practice.

3. 7. How does search engine finds my Website?
A) The search engine crawlers or bots crawl through the website and
generate the required information and update in the database. So
when a user searches, they find the relevant document on the Website
and if our site matches their requirements, it appears in the search
engine listings.
Questions Related to Search Engines:
1.What is a search engine?
A search engine is an information retrieval system designed to help find
information stored on a computer system. The search results are usually
presented in a list and are commonly known as hits.
2.Which are the most used search engines?
Google, Yahoo, You Tube, Bing, Baidu, AOL, Ask.com etc. But interms of
market share and partner network Google, Yahoo and MSN/Bing are the three
largest search engines.
3.What is the difference between Spiders, Robots and Crawlers?
A spider, also known as a robot or a crawler, is a program that follows, or
“crawls”, links throughout the Internet, grabbing content from sites and adding
it to search engine indexes.
4.How does Search Engine index a Website?
There are basically three ways to get your site listed in a search engine:
– Submit your site directly to the search engine using a free submit form.
– Let the search engine find your site through links to site from other sites such
as directories.

4. – Pay the search engine to index your sites.
6.What are the benefits of search engine submissions?
As explained in the last point the Website is benefited having crawled from
different sources. So if your Website is frequently crawled and indexed from
different search engines, this helps in building the SERP and indirectly attract
the traffic to your Website.
7.How can I check that my Website is indexed by major search engines?
One way is to use “site:domain-name” to search for your site. This works with
Google, Yahoo and Microsoft Live.
8.How can I get top 10 search engine listings.
Search engines takes as many as 80 factors to evaluate the page strength. But
there are few factors which plays a pivotal role and rest factors adds up the list.
For example average meta strength, domain power, quantity and quality of back
links, brand value over the social media circles, page rank, QDF-Query deserves
freshness, page type tendency like informational, page loading time, sitemaps
etc are the most important factors for getting top 10 listings.
9.What is the difference between free search engine listings and paid search
engine listings?
The difference between free search engine listings and paid search engine
listings is that the free search engine listings refers to listings from SEO process
and paid search engine listings refers to the listings received from PPC
process.

5. 10.Which PPC search engines you are targeting?
We target the following programs like Google Adwords, Yahoo Search
Marketing and MSN Adcenter. Other than that Miva is also a part.
11.What is Google personalized search? Does that affect the SEO process?
Google is trying to return the searches based on the past search behaviour, your
average time consumed on the websites, your preference of search etc. So
basically if this is done, your searching becomes interesting and effective. It’s a
fact that if personalized search is implementer that will directly affect the SEO
process. Please note in the era of personalized search, the results people are
getting might vary extensively and that will make the tracking of SEO success
little difficult and challenging.
12.What’s local search engine optimization?
It refers to optimisation of the website belonging/referring to a particular
geographical area. If your business targets to a particular area like
state/county/city, the local search engine optimization has a major role to play.
Basically in the Local search engine optimization we create the listings with
Local search engines, yellow pages, try to exchange the traffic with the local
sites etc.
13.Why my Website is not indexed?
Google indexing is an automatic process. So the check list for Google indexing
is as follows:
Is it a new website: Submit with Goolge Add Url page.
Create the listings from hub pages that internet communities consider as
authoritative.
Check from the robots, if the no index tag has been added.

6. 14.How many days/business hours is required to index my Website?
Though indexing is automatic, we need the follow the above steps. Once done
your site can take few hours to few days for being indexed.
15.How to change the crawler frequency for my Website?
By putting the <changefreq>your change time</changefreq> in xml sitemap.
Also you can select the priority level in the Goolge webmaster tool account. But
the fact is fixing the crawl rates won’t make your website crawled frequently.
You need to offer the spider proper food to be indexed frequently.
16.If I am doing search of my domain nothing is coming. What does it
mean?
It means:
1. a) No indexed by search engines
2. b) May be canonical issues are there
3. c) May be the site is banned by search engines
4.
17.How to know that my Web Site is banned by Search Engines?
Following are the situations:
1. a) If your domain is not coming in the domain name search.
b)After a long time your domain is not coming on search engines
c)Your server logs register no visit from search engines/engine.
d)You lost your keyword positions and visits dramatically in fraction of days.

7. 18.How to recover from a ban?
In order to lift a ban you must know the reason of ban. After the reason is
identified do the following things:
Rectify the reason which caused the ban.
Make the content change over the Website.
If possible make changes in the look and feel.
Build up links from highly authoritative sites.
19.What is SERP?
SERP-Search engine ranking page, is the listing of web pages returned by a
search engine in response to a keyword query. The result normally include a list
of web pages with tittles, a link to the page , and a short description showing
where the keywords have matched content within the page.
20.Do you have connections with search engines?
Search engines are independent entity and no one has connection with search
engines. .
21.Can you include my Website with Google preferential program?
There is no such term like “Preferential Program”.
22.Can search engine index the dynamic URLs?
The Search Engine programs are not designed to read the dynamic content. How
ever they are constantly increasing the program and now they can read few
categories dynamic URLs not all.
23.Can search engine index the images?
No search engines doesn’t index the images. That’s why we do image
optimization.

8. 24.Can search engine index the Flash Websites?
Yes Google can now follow flash. So after Adobe made some in roads search
engines can now read the links and applications. But please note there is a
dynamic application file that covert the Flash readable to search engines. So
here the search engines are reading the Flash site indirectly
Keywords Related Questions:
1.What is a keyword and what’s the difference between keyword and
keyword phrases?
A word or phrase which is used when searching for some information is know
as a keyword. It is these words or phrases that webmaster use when describing
or explaining the content of their website.
2.How do you do the keyword research?
Our process starts with collecting the seed phrases related to client’s business.
Then we try to identify various combinations possible from the supplied seed
phrases. This is done with the help of keyword aggregation tool from Google
Adwords. Once we have a list of keywords we cross check from their traffic
building capacity and competition. After these factors are determined we deduct
all the irrelevant keywords in the elimination round. This is the standard process
of compiling a keyword list.
3.Why the keywords are important to the Website?
The entire SEO process starts with the selection of best lot of keywords. Since
the keyword phrases are the primary connector of business with the customer,
we will have to select the sales driven keywords with moderate competition.

9. 4.What’s the difference between the singular and plural keyword phrases?
What should we target in SEO?
When targeting keywords phrase it is advisable to consider the plural phrases as
it contains both plural and singular as for example businesses contain the word
business. A search engine which considers the plural keyword to be different
from the singular keyword now may not do so in the future, and vice-versa. In
any case, you are always better off optimizing your site for both the plural and
singular versions of your keywords, assuming that both versions are popular.
5.What’s monthly search volume of a keyword and how it’s calculated?
Monthly Search volume is the number of times that the users searches a
particular keyword during a month. It is calculated as follows Global monthly
search volume/no. of days. This figure is given Google Adwords External tool.
6.What is the difference between the broad match and narrow match?
Broad match helps you attract more traffic to your website. It’s user friendly but
narrow match is mostly helpful for SEO optimizers.
7.What tool you are using for keyword research?
The keyword tools we are using are Google Adwords External, Wordtracker and
Keyword Discovery.
25.Keyword relevancy, keyword proximity, keyword density etc. What do
you mean by them?
Keyword Density: It is combination of the number of times a keyword or
keyword phrases,in proportion with other words, appears on a web page.
Keyword Proximity:It refers to the distance in space as measured in within the
keywords as well as the phrases including the keywords without repetition and
with contextual relevance.

10. It measures the closeness between two keywords.
Keyword Relevancy: Keyword Relevancy encompasses a large area of potential
confusion. Simply put, your “keywords” must be relevant to the contents, or
“theme” of your web page. Keyword relevancy and analysis in choosing
keywords that is matching the content of the web page is important to your
success with the search engine. When selecting the keywords you have to be
more specific as there is better chance of getting targeted traffic.

11. What is Search Engines?
Ans: Search Engines are very critical key element useful to find out
specific and relevant information through huge extent of World Wide
Web. Some major commonly used search engine:
Google ,Yahoo, Bing………
2) Tell me something about Google?
Ans: Google is the world’s largest and renowned search engine
incorporating about 66.8% of market share. It was introduced in 1998 by
students of Stanford University students Sergey Brin and Larry Page.
The unique algorithmic ranking system is considered as its key of
success. Apart of Google Mail services there are various worthy and
useful tools are being offered absolutely free which include Blogger,
Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools,
Adword, Analytics and many more.
3) Define SEO?
Ans: SEO is the abbreviated form of “Search Engine Optimization”. It is
the set of process in account of which a website or web page is being
constructed or optimized that helps them to enhance their appearance or
visibility at top in SERPs (Search Engine Result Pages).

12. 4) Explain distinct types of SEO practice?
Ans: Primarily two types of SEO are being sporting in practice – Off-
Page SEO and On-Page SEO.
Off-Page SEO is the method of earning backlinks from other
websites in order to enhance the ranking of the site. This method
include various method of SEO including Blog posting, forum,
article submission, Press release submission, classified and
miscellaneous.
On-Page SEO is the process of optimizing a website which includes
on-site work such as writing content, title, description, Alt tag, Meta
tags as well as ensuring web-page’s code and design which can be
indexed and crawled by search engines properly.
5) What are the different techniques used in Offpage SEO?
Ans: There are lots of techniques used in Offpage SEO work. Major
Techniques are:
 Directory Submission
 Social Bookmarking
 Blog Post
 Article Post
 Press Release Submission

13.  Forum Posting
 Yahoo Answer
 Blog Comment
 Deep link Directory Submission

6) Define blog, article & press release?
Ans: A blog is referred as an information or discussion published on
website or World Wide Web incorporating distinct entries called as posts.
Basically, the blog is referred as everything thing where you can include
others too. It is more individual in contrast to article and press release. It
is also considered as very personal in subject to both style and
comprised ideas and information and can be written in the way just like
you may talk to your readers. It is also called Web diary or Online Diary.
The articles are concerned with specific topic or event and are highly
oriented towards an opinion instead of information. An article is
supposed to be more oriented towards showing up opinions, views and
idea. Generally, it is written by a third party or expert of any specific field.
Press Release is related with a specific action or event which can be
republished by distinct medium of mass-media including other websites.
It should be simple, short and professional. It conveys a clear message
or information.
7)What are Meta Tags?
Ans: HTML meta tags are usually referred as tags of page data which
sits between opening and closing head tags of a document’s HTML
code. Actually these are hidden keywords who sits in the code. These
are invisible to visitors but are visible and readable by Search Engines.

14. 8)Difference between keyword & keyword phrase?
Ans: The keyword term is basically concerned with a one-word term, on
the other hand a keyword phrase considered as employment of two or
more word-combinations. Therefore, it is very confounded to get high
ranking in account of one-word keyword term until the one-word keyword
has little online competition. Therefore, this practice is not encouraged to
employ. In order to drive more traffic and top ranking in SERP it is
recommended to employ keyword phrase.
9) What do you know about Black Hat SEO?
Ans: In order to attain High Ranking in search engine result page,
websites go for various methods and techniques which are characterized
by two categories. The method which are implemented and acceptable
according to search engine guidelines are White Hat SEO, on the other
hand, the method which are less acceptable or instructed to avoid in
search engine guidelines are “Black Hat SEO”.
10) Can you tell me some Black Hat SEO techniques?
Ans: Some Black Hat SEO techniques are: Keyword Stuffing Cloaking
Doorway Pages or Gateway Pages Link Farming Hidden Text, etc.
11)What is the meaning of competitive analysis?
Ans: Competitive analysis, as its name suggested it is establishment of a
comparison of data between the website I am optimizing and that
website who rank highly in search results. It will be a great source of
idea.

15. 13)How can you know about your SEO campaign whether it is working
or not?
Ans: First of all I would attempt to make a search on all search engines
employing relevant keywords and keyphrases, I am optimizing for. The
analysis of result will say whether the methods of optimization have gain
results or lost. I would analyze the report regularly as search engine
make update and index. I would attempt to another aspect of website
statistics which says about origin of traffic.
14)What do you know about LSI?
Ans: LSI is the abbreviated form of Latent Semantic Indexing. It has
been emerged as a technique of fetching data via establishing a
communication among words as well as employing synonyms in the
midst of retrieving the data from the index.
16) What do you know about Keyword stemming?
Ans: It is the practice to find out root word from search query. For
instance, a keyword like “playful” will be split to the word “play” by
stemming algorithm that turns it possible. Thus, the search result appear
on the screen will contain the word “play” in it.
17)How can you enhance the crawling frequency by search engines for
your website?
Ans: Including new, original, unique and quality content on our website
more frequently enables search engines to crawl more frequently.

16. 18)What mistakes you should avoid while optimizing the website?
Ans: The main mistakes that should be avoided are filling keywords in
Web-Page, employing identical anchor text for link building, keyword
stuffing, getting low quality backlinks etc.
19)In order to prevent penalty, what things you shouldn’t perform to
increase ranking?
Ans: I would discard links from those websites which is supposed to act
as link farm as well as poor quality sites which have low page rank.
Ensure that our site must contain unique and quality content without
keyword stuffing. Also, I used to avoid any practices of ‘spam’ which
include certain affiliate advertising websites, unsolicited e-mail
campaigns etc.
20)What do you think about social media in SEO strategy?
Ans: Social networking websites are considered as social media which is
very effective and robust for viral marketing. Viral marketing has been
proved as very powerful resource, in the case if our content is unique,
attractive and appealing. Some media Site:
 Facebook
 Twitter
 Linkedin
 Myspace
 Digg
 Youtube etc.

17. 1- What was the recent update which Google had and what changes
would you suggest for it?
Google recently had the Penguin update which was a measure to control web
spam. Penguin update had penalized websites which had a spammy backlinking
profile and returned more semantic results. Semantic results were based on the
relationship between words present on the search query. Penguin trusted sites
that had original and good content, fresh content, good social media presence
and quality organic links.
3- What all verticals have you handled in your SEO career so far?
Verticals means on what themes of websites have you worked so far- this may
include education, real estate, IT, travel, Shopping, jobs etc.
4- What do you understand by the Panda update?
The Panda update was done to improve the quality of search results in Google.
Panda update also known as the farmer update was done to eliminate content
farms which provided less user friendly experience. It used machine language
scalability as one of the important metrics for judging relevancy of a web page.
All the focus was transformed on the user and now quality content , proper
design, proper speed, proper use of images and videos, content to ad ratio all
mattered more after the Panda update. You need to optimize your site for
better clickthrough rate and a less bounce rate.
5- What is Google Sandbox in SEO?
Google Sandbox is an imaginary area where new and less authoritative sites are
kept for a specified time period until they establish themselves of being
displayed on the search results. It happens by building too many links within a
short period of time.

18. 6- What is the difference between on page seo and off page seo?
On page seo means optimizing your website and making changes on title, meta
tags, site structure, site content, solving canonicalization problem,
managing robots.txt etc.
Off page optimization means optimizing your web presence which
involves backlink building and social media promotion.
7- How will you solve canonicalization issue or what is .htacess file?
.htacess file is used to solve the canonicalization issue of a website. It may
happen that the home page of the site may take several urls like
http://www.example.com or http://www.example.com/index.html or
http://example.com . The search engines might treat these url as different and
may divide the link juice gained by having various backlinks made with any of
these 3 urls. The link juice gets divided between these three urls equally.
.htacess file is created to have a single url of the home page so that the link juice
is passed onto single url.
8- What is keyword stemming in SEO?
Keyword stemming is the process of finding out the root word from the search
query. A query having the word “ playful” would be broken down to the word
“play” with the help of stemming algorithm. The search results returned would
be having the word ” play” in it.
9- What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which
finds connection between words and the use of synonyms while fetching data
from the index.
11- What are the limitations of title and description tags?

19. Title tag can be between 66-70 characters and meta description tag can be
between 160-170 characters.
12- Does Google uses keyword tags?
No, Google does not make use of keyword tags.
13- What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301
redirect is a permanent redirect and is helpful in passing the link juice from the
old url to the new url.
14- What was your exact job profile in your previous company?
Provide a suitable explanation about your job profile which would include your
job responsibilities and the amount of work you have handled so far.
15- What do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a
different version of the webpage than that presented to the search engines.
16- What tools do you use for doing seo?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa,
Website grader etc.
See:- List of free seo tools
17- What are your good qualities?
You will have to answer here about your good qualities like- I am hardworking,
sincere, punctual, love to accept challenges etc.

20. 18- What is the difference between Seo and Sem?
Seo stands for Search Engine Optimization while Sem stands for Search Engine
Marketing. Seo provides organic traffic to a website with the help of search
engines while Sem involves the use of Google adwords and other paid channels
of advertising.
19- What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which
the advertiser pays for every click on their ads. Google uses this form of
advertising in its channel of advertising called Adwords.
20- Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine
crawlers not to index and display the hidden pages in your server.
21- Do you use separate Seo strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other search engines.More
backlinks are required for Google .It pays more attention to backlinks and site
authority while Yahoo and Bing pays more attention to title and Meta tags.
Hence, a site takes time to rank on Google as compared to Yahoo and Bing
22- How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.
23- How will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and by using various external tools
like Alexa, Backlink Watch , Open Site Explorer,Backlink finder etc.

21. 24- Which is more important- Building backlinks to a website or building
great content?
Both are important. Building great content is necessary as it is your first step
towards ranking ;and building backlinks helps to build authority to your website
and is an important metric for ranking well. Hence both should go parallel and
both are equally important.
25- Who is Matt Cutts?
Matt Cutts is the head of Google’s web spam team.
26- If a website has a search engine saturation of 40% , what does that
mean?
It means 40% of web pages from that particular website are indexed by the
search engine.
27- What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text. It is of great
value to the search engines and is used for evaluating the relevance of web
pages with respect to search queries.
28- How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by
W3C while optimizing a web site.
29- What methods would you apply for decreasing the loading time of a
website?

22. I would use external style sheets, less images (unless necessary), optimize the
images and decrease the file sizes of the image without reducing the quality of
the image, use CSS sprites to reduce HTTP requests etc.
30- Which tools do you use for choosing keywords?
I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword
tool etc.
*Remember certain tools are paid but you may use the trial version for some
days.
31- What blogs and sites do you regularly visit to update yourself?
I follow Matt Cutts blog. Seomoz blog, Seochat forums,
Searchengineland.com,Seo book, Seosandwitch etc.
32- What are doorway pages?
These are pages that are specially created to rank high on search engines using
deceptive techniques.Doorway pages do not provide useful content but instead
redirect users to the main page.
33- What are the Social Media channels you have used for marketing?
I have used blogs like blogger,wordpress,typepad etc, social bookmarking
sites like Digg,Jumptags,Delicious etc., social networking sites like
Facebook,Linkedin etc., Video Sharing sites like Youtube,Vimeo etc.
34- What would you suggest to the client who has a website made on
Flash? How would you do Seo for that site?

23. Search engines find it harder to parse the contents presented using Flash. I
would suggest the client to use an alternative to flash like HTML 5.
35- What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several
parts. Search engines see Frames as completely different pages and as such
Frames have a negative impact on Seo. We should avoid the usage of Frames
and use basic HTML instead.
36- Which is the popular search engine in Russia?
Yandex is popular in Russia.
37- If the meta robots tag has a value of “no index, no follow” what does it
mean?
It means the search engine crawlers would not index the contents and would not
follow the links present on the page.
38- Who is Rand Fishkin?
Rand Fishkin is the CEO and Co founder of Seomoz, the most popular seo
software in the world. He started the informative “White Board Friday” series
for explaining the concepts related to Seo and search engines.
39- How will you restrict the search engine crawlers from indexing a folder
named “Secret” that is present in the root?
The following code when added on the robots.txt text file would restrict the
crawlers from accessing the folder

24. User-agent:*
Disallow: /Secret/
40 – What do you understand by Google Dance?
Google Dance happens when major updates happen on the database maintained
by Google. Constant shuffling leads to unstable rankings of the Web Pages.This
continue for some days and is known as Google dance. It was witnessed in the
past before the real time searching happened. Now, Google updates its index
almost everyday and changes are witnessed narrowly.
41- Which are the top 3 social media websites that you will suggest to your
client for SMO work?
I would suggest Facebook, Twitter and Google Plus.
42- How does Google Plus helps in Seo?
Google Plus helps the promoted web pages to get plus ones which are
considered as genuine votes by Google. More plus ones helps to enhance our
search engine rankings. Moreover,it helps to get high rankings in personalized
search results where our friends can see the web pages shared and promoted by
us.
Read more here:- Using Google Plus for Seo
43- What is a Pizza Box in terms of Google?
Google server comes in a standard case which is commonly known as “Pizza
Box”.

25. 44- How important is to have a keyword in a domain name?
After the recent EMD update, the weightage on the presence of keyword on a
domain has reduced. It is therefore important to go for a domain name that can
focus on building a brand rather than using only keywords which could make a
domain look spammy. Although having keywords in the domain helps but it
would work only if the combination comes out as brandable. Some popular
examples of website which succeded without having keywords in it
areFLIPKART .com, myntra.com, ebay.com, digg.com, reddit.com and ofcoz
google.com etc. But, there are some themes where the presence of keywords
becomes necessary like the presence of the keyword “recipes” in allrecipes.com
or the presence of the word “food” in the domain foodnetwork.com . Hence, its
important to take decisions based on the theme you need to target.
45- What do you understand by “Engagement Metrics” with relation to
social media?
Engagement metrics comprises of information which is used to measure the
importance of user (customer) engagement with respect to a particular social
data.Some example includes likes, retweets, plusones, clicks,
favorites,repins,comments etc.
46- What are your favorite ways of attracting natural backlinks to your
site?
Having user friendly content on the site is the best way to attract natural
backlinks but one of my favorite ways of attracting natural backlinks is by
offering free widgets and free infographics to my audience.

26. 47- Have you heard about ASO?
ASO stands for App Store Optimization which is a process of improving the
visibility of mobile apps on app stores like iTunes and Google Play.
48- How can you search with the exact keywords you type on Google
without using quotes?
We can use the Verbatim tool in order to search with the exact keywords
entered on Google.
49- What do you understand by Google Authorship and how can you use it
for Seo benefits?
Google Authorship allows you to link your Google Plus Profile to the content
you create. This is a way to enhance the overall user experience and stop
spamming. Results containing content from original and reputed authors are
valued highly by Google and chances of spamming are also reduced. Hence,
implementing Google Authorship is really useful for Seo as it helps a webpage
to rank higher based on the author rank.
Read more:- How to Make Full Use of Google Authorship Profile
50- How can you make a website mobile friendly?
I will create a mobile friendly version of the website for Googlebot-Mobile, use
meta.txt for specifying special instructions to mobile search engine crawlers, use
mobile.xml sitemap and will have mobile optimized content on the site.
Read more:- Mobile Seo

27. 51- What is the difference between clicks and visits in Google Analytics?
Clicks indicates the number of times any user clicks on an ad while visits
indicates the number of unique sessions each visits create.
What is mobile friendly update and when was it launched ?
Mobile friendly update was released on 21st april 2015.The major target
of the update was to make the websites mobile friendly. The site which
didn’t followed the guidelines of mobile seo were affected with the
update
How many times does google releases the algorithms and are update visible
to users?
According to industry sources google updates their search algorithm 500
– 600 times yearly. These updates are classified as minor updates and
major updates. Most of the time we get information of the major updates
which has a very significant impact on serp’s
What is panda update?
Panda update was first released in Feb. 2011 and major purpose of this
update is to penalized the website with low quality content or duplicate or
thin content which was created only for seo purpose. In May 2014 panda
4 was release which has hit many major brand sites like eBay ask.com
biography.com and many other sites
What is penguin update?

28. Penguin update was first released in April 2012.This update targeted the
websites using black hat seo techniques and using over optimization by
violating the search guidelines. Later releases of penguin update has
targeted the websites generating links from low quality sources with
keyword reach anchor text
What is humming bird update?
This update was released in august 2013.The purpose of this update
was to understand the intent of the user in the query and provide the
results best suitable for user instead of ranking a page because of
keyword density. This update understand the semantics of query,
relevancy of content and provide the suitable results. For example if you
search for keyword “which is best business HOTEL Hyderabad ” then
humming bird will understand the intent of user and provide the results
for “best business hotel in Hyderabad” by ignoring the words [which is]
and [?]to provide relevant results
What is EMD update?
This update was released by Google in sep 2012 to target low quality
websites which used exact match domain name sites. The major sites
which hit with the update the long tail domains with keywords sites
like www.buy-best-laptops-online.com were hit with the update. Even
some good sites were hit with this update. Example www.pooltables.com
has lost the 1st position after emd update.

29. 1) What is SEO and introduce its types?
Search engine optimization or SEO is a process of keep changing the position of
a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
On Page Optimization
Off Page Optimization
2) What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site
explorer, Google Webmaster.
3) What do you mean by Backlink?
The incoming links to your website or webpage is referred as Backlink.
4) What are out bound Links?
The outbound links are our website links to other webpage or website.
5) Can you tell me something about Googlebot?
To index a webpage Google uses the Googlebot software. Caching, Crawling
and indexing of a webpage are done through Googlebot by collecting details
from that webpage.
6) What is Cross linking and what are the function of Cross linking?
Cross linking is used to refer the process of linking one site to another site and
provide a way to allow the accessing to it.
It provides the users with reference sites that consists the content related to the
search.
It doesn’t need to be owned by the same person as it provides the methods that
have been built on the Internet.

30. It serves the purpose to display the page on the search engines using search
engine optimization techniques and methods.
The site ranking is calculated on the basis of the relevance of the sites and then
it is reflected on the search engine.
It uses SEO tools that provide reciprocal links and inbound links that can be
used as our SEO.
7) What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes
phrases. These keywords or phrases are used by the search engines to populate
the subjects over the internet. Search engine stores keywords in the database,
and when search is done, it will come up with the best possible match.
8) Can you mention the functions of body content relevance?
Whenever there is a text that does not have images on the web page is referred
as body content relevance or non-image text. It helps in good optimization of
the sites and also to improve your ranking in the search engine.
9) What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It
is a software program that follows, or “Crawls” different links throughout the
internet, and then grabs the content from the sites and adds to the search engine
indexes.
10) What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three
possibilities.
May be the site is banned by search engines
May be no index by search engines
Some canonical issues

31. 11)What is keyword stemming?
The process of finding out the root word from the search query is referred as
keywords stemming.
12) Name some SEO blogs that you frequently read?
Jimboykins
Search Engine Land
SEOSmarty
MOZ
Search Engine Journal
13) What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search. In this technique a different
content will be searched by the search engine than what is presented or searched
by the users.
15) How many characters limits in Title tag?
We can add 70 characters in title tag.
16) What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search
rating are put on hold until they prove worthy for ranking. In other words, it
checks the standard of the website.

32. 17) Tell me something about Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for
various methods and techniques which are characterized by two categories. One
method that is acceptable by search engine guidelines is known as White Hat
SEO, while the other method which is not acceptable by search engine
guidelines is known as Black Hat SEO.
18) Name few Black Hat SEO techniques?
Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing
19) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be
cached or indexed. Dofollow link is a kind of hyperlink and it passes through all
search engines and it puts an impact over page rank.
20) What is the difference between PR (page rank) and SERP (Search engine
result page)?
Page rank is calculated on the basis of quality inbound links from other website
or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages
which is returned by the search engine after a search query or attribute.

33. 21) Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web
page. Through title tags only the search engine will tell the user, what is there in
the page.
22) What is considered as more significant, creating content or building back
links?
Both are necessary, creating quality content is equally important to building
backlinks. Although, building backlinks are useful in building authority to a site
and for ranking as well, quality content is the first element that is considered to
be more responsible for ranking.
23) Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website
through Search Engine Result Page (SERP) , while to optimize the search result
of your webpage or website SEO (Search Engine Optimization) is used.
24) What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain
the data by relating the word to its closest counterparts or to its similar context.
For example, if you are searching something with a keyword “CAR” it will
show all the related things like classic cars, car auctions, Bentley car, car race
etc.
25) How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to
check the websites statistics, which tells you about the origin of traffic. The
other way of checking is to make a search based on the relevant keywords and
key phrases and look for the search result. The number of search result will tell
you whether your SEO campaign is working or not.

34. 26) What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am
optimizing, and the website that is ranked highly in search results.
27) What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by
Google. It is segmented into two modules CPC ( Cost per click) and CPM (
Cost per thousand impressions) through flat rate and bidding respectively. In
CPC, if the user clicks on the advert, only then the advertiser will be charged.
28) What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url . It
is a permanent redirect and it is also useful in directing link juice to new url
from old url .
30) What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get
backlink information, crawl errors, search queries, Indexing data, CTR etc.
31) What is keyword density and what is the formula for knowing keyword
density?
From SEO point of view, keyword density will definitely help to stand out your
content from others. The formula to know the keyword density is ( Total
number of keyword/ total number of words in your article) multiply by 100.

35. 32) What is robots.txt?
Robots.txt is a text file. It is through this file, it gives instruction to search
engine crawlers about indexing and caching of a webpage, file of a website or
directory, domain.
33) What will you do, for the company website you are working for, decides to
move all the contents to new domain?
The first step would be to update the previous site with a permanent redirect to
new page for all the pages. After that, I will remove the previous content from
search engine in order to avoid duplicate content issues.
36) What are the key aspects of Panda update?
Panda is to improve the search in Google. The latest version has focused on
quality content, proper design, proper speed, proper use of images and many
more.
37) What are the key aspects of Penguin update?
Penguin is the code name for Google algorithm. Its main target is to decrease
the ranking of that website that are violating the Google Webmaster guidelines.
These guidelines are violated by using black hat techniques like cloaking and
stuffing.