Google is a global technology company focused on search, ads, and various online services. It has a mission to organize the world's information and make it universally accessible and useful. Some of Google's key strengths include its open source products and services, financial strength, access to a large user base, strong innovation culture, and integrated product ecosystem. However, it also faces weaknesses such as over-reliance on advertising revenue and some unprofitable products.

1. -DON’T BE EVIL

2. By
1. RAMANTH GAJULA (13CS10021)
2 .KRISHNA SAI ROHITH (13CS10028)
3. ASWANTH KUMAR (13CS30019)
4. SWAROOP BUGATHA (13CS10016)
5. MANTHA ADITYA (13IE10022 )

3. AGENDA
1. Introduction
2. History
3. Mission , Vision ,key success factors ,Buisiness Strategies etc
4. Organizational structure and comments about it
5. Product Divisions,
6. Coordination , Communication – “Life at google ”
7. Global status of company
8. Crisis Management
9. Knowledge Management
10. Sustainability of the company
11. Investor/Stakeholder relations
12. Slogans , logos , advertising
13. Diversity Management
14. CSR Activities , civic amenities , community service
15. SWOT Analysis
16. Innovation and Research

4. Introduction & History

5. Introduction & History
 What began as a research project in 1996 by
Larry Page and Sergey Brin two Ph.D students
now has become one of the biggest
multinational corporation.
 Google – a synonym for “search”
 First – ‘Backrub’ then ‘Googol’, now ‘Google’
 World’s most powerful search engine.

6. Introduction & History
 Google’s first homepage launched on 1998,
And the rest is history.

7. Introduction & History
 Started Adwords in 2000, with 350 customers

8. Introduction & History
 Started Images in 2001.
 Google news – 2002 , Orkut – 2004 .
 On april 1 , 2004 google started GMAIL , Google
maps – 2005.
 On 2006 , YOUTUBE , On 2007 Google started its
gloriuos journey in the platform of Mobile OS ,
Android.

9. Mission , Vision , Success Factors
 VISION - To make search engines so powerful
that they would understand everything in the
world.
 Intention made clear by naming the company
GOOGOL.
 To become the perfect ‘search engine’.

10. Mission , Vision , Success Factors
 MISSION – To organize the worlds information and
make it universally accessible.
 Ten commandments of Google:
1. Focus on user and all else will follow.
2. It’s best to do one thing really , really well.
3. Fast is better than slow
4. Democracy on web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.

11. Mission , Vision and Success Factors
 Success Factors:-
 Co-ordinated leadership group.
 Commitment to Cutting Edge.
 Wise Expansion.
 Subtle Marketing.

12. GOOGLE PRODUCTS

13. A widely used google product

14. A great Resource for information storage

15. Now we know every city in the
world

16. The first choice of everyone

17. Latest advancement !! We can
see every lane with high clarity!!

18. And the list goes on …

19. ORGANIZATIONAL STRUCTURE
- A DETAILED ANALYSIS

20. Organizational Chart

21. Organizational Chart

22. ANALYSIS
 Above Organizational charts of Google clearly show a trend of
horizontal hierarchy in the organizational structure of the company.
 To thrive in an era of Social Computing, companies like google
must abandon top-down management and communication
tactics, weave communities in their company with strong
ropes of communication bonding
 Moreover With social computing , google is looking to flatten their
organization, make it less hierarchical and retain a 21st century
workforce that expects these tools when they come into the office
every day.

23. ANALYSIS
Enterprise social networking
 This flat structure helps Google to enhance enterprise social
networking (organization's use of social media, internally and
externally, to connect individuals who share similar business interests
or activities.)
 Enterprise social networking, as a tool, naturally allows for a more
open culture by providing a platform where anyone can contribute.
At the same time, it takes a slight cultural shift, a nudge from upper
management and a like minded interest from the community for it
to reach its full potential. With this organizations will become more
decentralized and employees can work together to make faster,
better decisions.

24. Communication and employee facilities
- AN INSIGHT INTO THE “ LIFE AT GOOGLE “

25. LIFE AT GOOGLE
 The culture at Google is amazing. At a big company like Google,
employees can get stressed about things .Of course people there
are results-oriented. Google helps employees to orient their work in
the context of our culture, how they’re changing the world, and
how they dream big,
 It keeps them motivated to work every day with an increasing zeal
and enthusiasm.

26. LIFE AT GOOGLE
 Bringing the outdoors in !!! Googlers
maintain a lively and enthusiastic
environment .
 They always keep the conversation
going in their groups so as to get new
ideas .

27. LIFE AT GOOGLE
 Communicative interactions in the
workplace serve to create and
maintain work relationships among
team and employees.
 communication that reveals shared
values and reflects common
commitments to organizational goals
enables co-workers to forge and
sustain productive relationships in company

28. LIFE AT GOOGLE

29. LIFE AT GOOGLE

30. Global Status of Google Company
-WORLD'S MOST POPULAR SEARCH ENGINE

31. - There are more than 2 million google
searches per second.

32. - There are more than 2 million google
searches per second.
- Over 6 Billion hours of video are
watched each month on youtube.

33. - There are more than 2 million google
searches per second.
- Over 6 Billion hours of video are
watched each month on youtube.
- Google has acquired 24
companies last year alone.

34. - There are more than 2 million google
searches per second.
- Over 6 Billion hours of video are
watched each month on youtube.
- Google has acquired 24
companies last year alone.
- Google has photographed more than 5
million miles of road for its street view maps

35. - There are more than 2 million google
searches per second.
- Over 6 Billion hours of video are
watched each month on youtube.
- Google has acquired 24
companies last year alone.
- Google has photographed more than 5
million miles of road for its street view maps
- Google might be the only company with a
explicit goal to reduce the amount of time
people spend on its site

36. Google is a public and profitable company focused on
search services. Named for the mathematical term
"googol," Google operates web sites at many international
domains, with the most trafficked being
www.google.com.Google is widely recognized as the
"world's best search engine" because it is fast, accurate
and easy to use. The company also serves corporate
clients, including advertisers, content publishers and site
managers with cost-effective advertising and a wide
range of revenue generating search services. Google's
breakthrough technology and continued innovation serve
the company's mission of "organizing the world's
information and making it universally accessible and
useful."

37. CRISIS MANAGEMENT:
From zero to $400 billion, good for the second-biggest market capitalization in
America, took a bit more than 15 years of existence and less than a decade as a
public company.
Although, being one of the best companies in
the world , Google faced the crisis in the recent
few months loosing its share of unique searchers
which got down to 80% , suggesting it has lost
some regular searchers. Still the more
percentage remaining at the google are
searching more than ever.
This is due to the staedy increase in popularity of
other search engine slike yandex , Baidu , Bing
etc.
Inspite of all this , Google
increasing it's search index to more
than 100 Gigabytes in size takes
the lead over all the other search
engines. The number of people
using the site reflects us the most
efficient work of google even at
times of some crisi

39. KNOWLEDGE MANAGEMENT:
-- We are looking at "How Google manages
Knowledge" with respect to Knowledge creation

40. KNOWLEDGE MANAGEMENT:
-- We are looking at "How Google manages
Knowledge" with respect to Knowledge creation
- the innovation machine
- intention through collective commitment
- Autonomous Acts
- Fluctuations/creating choas
- getting most out of the knowledge worker
- Redundancy by making data multipurpose ingredient
- diversity to foster new ideas/thoughts
- Business leasons
- scientific methods to foster culture of growth
- maintaining healthy relation with colleages

41. Slogans, Logos and Advertising

42. SLOGAN- DON’T BE EVIL
 "Don't be evil" was the formal corporate motto(or slogan) of Google.
 It was first suggested either by Google employee Paul Buchheit at a
meeting about corporate values that took place in early 2000 or in 2001.
 Larry Page and Sergey Brin explained that their "Don't be evil" culture
prohibited conflicts of interest, and required objectivity and an absence
of bias.
 Chris Hoofnagle, director of University of California, Berkeley Law's
information privacy programs, has stated that Google's original intention
expressed by the "don't be evil" motto is linked to the company's
separation of search results from advertising.

43. GOOGLE SLOGAN

44. LOGO
 Google has had many logos since its renaming from BackRub.
 The first logo was created by Sergey Brin using GIMP, but the current
official Google logo was designed by Ruth Kedar, and is
a wordmark based on the Catull typeface, an old style serif
typeface designed by Gustav Jaeger for the Berthold Type Foundry
in 1982.
 In 1998, Sergey Brin created a computerized version of the Google
letters using the free graphics program GIMP. The typeface was
changed and an exclamation mark was added, mimicking the
Yahoo! logo.

45. GOOGLE LOGO

46. Google-Favicon
 A favicon , also known as
a shortcut icon, Web site icon, tab
icon or bookmark icon, is a file
containing one or more
small icons, most commonly
16×16 pixels, associated with a
particular website or web page.

47. Advertising
 Unlike some Internet companies, Google has multiple ways of generating revenue
beyond private investment or selling shares of its stock. Google uses three
methods to partner with merchants and advertisers: Google Checkout, Google
AdWords and Google AdSense.
 Retailers can set up Google Checkout accounts for free, but as of August 2008,
Google charges a 2 percent plus 20-cent fee per transaction. For example, if a
customer buys a $10 item from a merchant, Google will charge that merchant 40
cents for that transaction.
 With AdWords, advertisers can submit ads to Google that include a list of
keywords relating to the product, service or business. When a Google user
searches the Web using one or more of those keywords, the ad appears on the
SERP in a sidebar. The advertiser pays Google every time a user clicks on the ad.

49. Investor/Stakeholder Relations

50. Investor/Stakeholder Relations
 In the Google Community, as
shown in the picture, stakeholders
play the major role.

52. Google China Social Innovation Cup for College
Students
 It is a nationwide competition that aims to empower China’s
youth to become agents of social change.
 By soliciting project ideas from college students and funding
viable proposals, google hope to instil in China’s future
leaders the values of social responsibility, the importance of
community welfare, and the spirit of self-empowerment.

53. Google Grants
 Google Grants is an in-kind donation program awarding
free AdWords advertising to select charitable
organizations.
 Since its inception, it has supported hundreds of
organizations in advocating and promoting their causes,
from animal rights and literacy to abandoned children
and HIV education.

54. Supporting Earthquake Relief Efforts
 At 2:28 pm on May 12th, 2008, a 8.0 magnitude earthquake struck
Sichuan province in Western China, claiming the lives of tens of
thousands. Amidst the chaos and despair, Google’s various
departments mobilized immediately to support rescue and relief
efforts.
 To support the vast and urgent need for material resources, Google
and its employees raised over 18 million RMB (USD 2.6mm) and
donated over 7 million RMB (USD 1.02mm) ’s worth of free online
advertising to earthquake relief organizations.

55. Other Charitable Endeavors
 PHE Summer Camp’s college students tour Google headquarters
 2007 New Great Wall Self-Empowerment Summer Camp’s leaders
and trainees tour Google headquarters
 Partnership with JA China
 State-level Poverty Counties – Shaanxi Province, Chunhua County
Survey Investigation
 Support for Tsinghua University Charity Foundation’s activities

57. We’re working toward a web that includes
everyone
 Google is committed to bringing together people—in our workforce,
our industry, and on the web—who have a broad range of
attributes, experiences, and points of view. We believe our
differences make us stronger, and produce better, more innovative
work.

58. Making Google a workplace for everyone
 Having a diversity of perspectives leads to better decision-making,
more relevant products, and makes work a whole lot more
interesting.

63. SWOT ANALYSIS

64. STRENGTHS
 Open source products and services
” Google’s mission is to organize the world’s information and make it universally accessible and useful.” The same is with almost any of Google products. Let it
be Google maps, calendars, drive, OS or the advices how to rank better in a search index. Google’s products can also be used with any OS or mobile device
without a charge. Google openness is the key why Google is the number one in many products and services.
 Quality and customer experience are the primary objects.
Everything that Google offers is of premium quality. The products are aimed at solving customer needs and problems by providing excellent customer
experience.
 Financial situation.
Google is one of the most profitable companies in the world with earnings nearly $50 billion and $11 billion profits (22%). The company also holds $48 billion in
cash and just $7 billion of debt. Few other companies are so strong financially to compete with Google.
 Access to the largest group of internet users worldwide.
Google has an access to 79% of the world desktop search market users and 89% of the world mobile search market users. Combined, these internet users
represent an extremely large market that Google can use to promote and sell its products and services.
 Strong patents portfolio.
In 2012, Google added 1,151 patents and was the 21st business worldwide in terms of number of patents. Intellectual property is the key in competing against
competitors and Google with Motorola’s acquisition gained a strong advantage over its competitors.
 Product integration.
Nearly all Google products are integrated with each other forming an ecosystem that enriches customers experience and encourages using more of
company’s products and services. Besides, Google products can be used on any OS or any device without a trouble or can be integrated with other
companies’ applications. No other major tech organization offers the same level of integration.
 Culture of innovation.
Many unique products are offered by Google every year, with so many in development stages. According to Boston Consulting Group (BCG) Google is the
2nd most innovative business in the world. The company was also the second patent creator in the worle in 2012. Google emphasizes its innovative work culture
as one of its main competitive advantages.

65. WEAKNESSES
 Relies on one source of income.
Most of the google ’s revenue comes from online advertising .But in the long
run, Google may experience slow income growth due to a few reasons.
1. the market for personal computers is growing slowly and the Google experiences the overall
decline in its desktop search engine market. If Google won’t push the competition back it will
lose not only the market share but the main source of its income as well.
2. Google as many other firms, find it hard to monetize mobile device users, who will represent
the highest growing group in online advertising.
3. Online advertising growth is driven by emerging economies where an average price for an
advertisement is considerably lower than in the developed economies, so the growth of online
advertising will only grow the income of companies insignificantly.
 Unprofitable products.
Google has many products and services that add little value for the business
and make only losses, thus decreasing firm’s profits.
 Patent litigations.
Google is often involved in litigations over the breached patents and other
intellectual property. These litigations are costly and time consuming and
distract the company from innovating rather than litigating.

66. Opportunities
 Growing number of mobile internet users.
Google has an opportunity to create a platform that could be used to better display ads for mobile device users and
increase firm’s income.
 Obtaining patents through acquisitions.
For Google to grow and to compete successfully, it has to obtain more new patents. One way of doing that is to acquire
companies that have strong patents portfolio. Google has acquired Motorola in 2012, obtaining more than 17,000 patents
from the business.
 Driverless electronic cars.
Google has introduced and successfully tested driverless cars in Nevada, U.S. The technology of these cars could easily be
installed in any future model and would be a huge technological step. Although, Google has no intentions of manufacturing
such cars itself, the company could sell licenses for car manufactures for using their technology and IP.
 Growing into electronics industry.
Google has already launched a few new models of notebooks, tablets and smartphones into the market but these were
only introduction models. Google could strengthen its entry into electronic devices industry by introducing more products for
more customer groups and cut out its market share. This would result in tighter integration of its software products and
diversified income.
 Google fiber cables.
Google is currently testing their new fiber cables that can deliver internet content at astonishing 100 times as fast as current
providers. It is wise for Google to invest in such infrastructure that virtually would have no competition and would integrate
the company vertically.

67. Threats
 Growing number of mobile internet users.
Google finds it hard to monetize mobile internet users as there is less space to place ads on a mobile
device and the ads costs less than usual. The growing number of mobile users means fewer searches
made on the personal computers and lower income growth or even decline for Google.
 Unprofitable products.
Google has introduced many products and services but few of them earn profits for the business.
Most of the services are the burden for Google and only makes losses. If Google continues to
introduce new products that add little value and only make losses, the company’s profits will fall.
 EU antitrust laws.
Google is currently accused by EU of using its dominating position in internet search engine market to
display its own services higher than competitors’ in search results. If proved guilty, Google would
have to pay fines that would significantly lower firm’s profits.
 Competition from Microsoft.
Microsoft is gaining a market share in internet searches and is playing an important role against
Google. The company has also introduced Windows 8, the OS aimed for mobile devices, to carve
out its market share in mobile OS market. In both fronts, internet search and mobile OS, Microsoft is
challenging Google and is taking away the potential revenues.

68. Research and Innovation
 Google X , is a semi-secret facility run by google dedicated to
major technological advancements. There are several bold and
daring innovation leads implemented by Google some of them are:
1. Google glass
2. Google driverless car
3. Project loon- A project to provide internet through ballons.
4. Google contact lenses.
5. Project Ara. – a revolutionary modular smart phone.
 And the list goes on and on……….

69. Research and Innovation
 One of the Google’s main research are for the past years has been
‘PittPatt’
 A efficient algorithm to match faces with an unprecedented
accuracy and a unmatched face.
 Apart from these there are a lot of research programs:
1. Award programs.
2. Student Supports.
3. Tools and resources.
4. Workshop and Conferences.