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Content Applications:  The Key To Next-Generation Publishing Dave Kellogg Chief Executive Officer 29 November 2007 Check out my blog at  http://marklogic.blogspot.com
Topics ,[object Object],[object Object],[object Object],[object Object]
A Brief History of Database Management Systems (DBMSs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mainstream market evolution through three generations
Aside:  The Great Irony of RDBMS Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Specialized DBMS Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generational Differences and Commonalities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS
Topics ,[object Object],[object Object],[object Object],[object Object]
Enter Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Relevancy Quest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You try to guess what someone wants when they blurt two words! Is it Quixotic? Consider BI:  let users access a database via a tool that generates a query language. No guessing required.
Aside:  Fun with People-Powered Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Viewed From a DBMS Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],My, what a funny-looking DBMS you have there!
Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS Enterprise Search Engine ?
Topics ,[object Object],[object Object],[object Object],[object Object]
Enter Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Thoughts on Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object],[object Object]
Content Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Apps:  Top-to-Bottom XML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
XML:  Not Just Web Content, Office Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Future Content Application Platform? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],} Methinks these
The End of One Size Fits All ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Rise of Special-Purpose DBMSs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Things Codd wasn’t thinking about when he invented the relational model
Wall Street Journal 11/14/07, Excerpts ,[object Object],[object Object],[object Object],[object Object],http://online.wsj.com/article/SB119491593552290689.html
Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS Enterprise Search Engine XML Server
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Check out my blog at  http://marklogic.blogspot.com

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Kellogg XML Holland Speech

  • 1. Content Applications: The Key To Next-Generation Publishing Dave Kellogg Chief Executive Officer 29 November 2007 Check out my blog at http://marklogic.blogspot.com
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  • 7. Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS
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  • 13. Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS Enterprise Search Engine ?
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  • 25. Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS Enterprise Search Engine XML Server
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