1. ROLE OF
PAKISTANI MEDIA
“Media is a double edged sword.
It has its benefits, it has its vices”

2. age of
information
explosion
Turning the
world in a
Global village

3. MEDIA
• Means of
communication
• The storage and
transmission channels
or tools used to store
and deliver
information or data.

4. A method or way of expressing something
expression
A demonstration of how you feel and think

5. • Human rights education
• Building the society
• Aware us from social
and economic levels
• Agendas of Public

7. MASS MEDIA
Large audience
major source of
providing news and
entertainment
“Media is the means of
catharsis and is must for
normal living” Aristotle

8. • Thinking mode of
any society

10. How media has grown?
• Government was compelled to permit
the freedom of media.
• Literacy rate
• Arrival of cable operators / network
and its growth held division.
• Government policies played a vital
role. (Musharraf Era)
• Private sector was involved and
posed challenge to state media.

11. • Launched channels of
print groups
• Acting as a “watch-dog”
on actions of the state.
• Discussion of un-touched
subjects.

12. Impacts of Media
• Level of Awareness.
• Development Efforts of State
Programs like “Parha Likha Punjab”, “ Benazir Income Support Program”
• Development of Public Opinion
• Helps in Educational Efforts AIOU courses
• Supports Democracy
• Support to Public Issues / Affairs.

13. • strengthening development in Pakistan.
• Media has given voice to neglected element of
society.
• Media has become entertainment industry; it
satisfies all segments, age groups of our
society

14. NEGATIVE ROLE
• Consumerism
• Westernization
• Not Developing
National Image
• False Values
• Exaggeration
• Overloaded with
Information