A short bullet point presentation used at the workshop for 2.0 participatory innovation practices for cultural insitutions held at CCCB-Lab, on April 22nd by the members of CItilab Expolab project. The first in a series of workshops.

1. “That thing” 2.0
beyond marketing, online
communities, “the audience” and
“the online”

2. 2.0 as usual: tech

3. 2.0 as usual:
communities/channels

4. Forget it!

5. What’s left?

6. Re-Mixing processes
• The 2.0: tradition: collaborative construction
• The Open Innovation thread
• The Design thread
• Designing with, for, by users
• OpenP2PDesign
• Participatory Institutions

7. Some questions...
Steps in Social Participation the Me-to-we” model “
(adapted from Simon, 2010)
• For?
Stpe 5 Social construction interactions between individuals
• With?
Step 4 Individual actions on the net to have a social use
• By?
Step 3 Individual actions in the net as an aggregate
Step 2 Individuals interact with content
Step 1 Individual as consumers of content

8. Which is your goal?
Arnstein participation scale
(adapted from Menichinelli 2005)
• Difussion Level Citizen
Control
Complete delegation of al decision making and its
implementation
• Anticipation
Level 7 Power Some power delegation
delegation
• Improvement
Level 6 Partnership The public already can negotiate with power
administrators, even aspects suchas roles,
responsibilities and levels of control.
• Codesign
Level 5 Involvement The point of view of the public has some influence but the
usual power holders stil are the decision makers
• Construction
Level 4 Consultation Public has a voice but no power to ensure that their ideas
are finally adopted.
Level 3 Information The public is informat about what is going to happen,
happens or has happened.
Level 2 Education Passive public that receives partial or directe information
Level 1 Manipulation

9. Types of interacion
• Difussion (through degrees of separation)
• Following (shared surveillance or detection)
• Aggregation (opinions, examples, cases)
• Discussion (in a sense, a refinement of aggregations)
• Selection (shared patterns of selection
• Co-creation (action, construction in precise points an spaces)

10. Motivations
• Altruism
• Reputation
• Learning
• Experimentation
• Socialization
• Remuneration

11. The centre as a..
• Interconnector
• Facilitator
• Creador
• Co-designer
• Platform

12. Method: it depends
(this is not a sequence)
• Identify lead users
• Influence: very fragile
• Inform and approach
• Inspire: respect their forms
users as partners
of expression
• Interact
• Iluminate
• ITERATE
• Integrate
• Involve: ressonte with
• Implement!
their life interestes

13. Formats: it depends
• Codesign Sessions
• Breakout
• BarCamp
• Block Breaking
• Code-A-Thon
• Coworking/Jelly

14. refs
• Ideo, (2008) Human-Centered Design Toolkit.: IDEO.
• Jennings, G. (2000) (Ed.) Visitor-Generated Content and Design. Exhibitionist 28(2).
• Jones, P. (2008). Socialization of practice in a process world:Toward participatory organizations. In
Proceedings of Participatory Design Conference 2008, Indiana University, Oct 1-4 2008.
• Menichinelli, M. (2008). openp2pdesign.org_1.1. Accesible en: http://www.scribd.com/doc/
6208079/openp2pdesignorg11
• Menichinelli M., Reti collaborative. Il design per una auto-organizzazione Open Peer-to-Peer, Tesi di
laurea, rel. Ezio Manzini, Politecnico di Milano, A.A. 2004/05 http://www.openp2pdesign.org
• Simon, N (2010). The Participatory Museum. Libro accesible en: http://
www.participatorymuseum.org/
• Shirky, C (2009) Here Comes Everybody: the power of organizing without organizations. Penguin
Press
• Von Hippel, E. (2006) Democratizing Innovation. The MIT Press 2006. Accesible aquí: http://
web.mit.edu/evhippel/www/democ1.htm