SlideShare une entreprise Scribd logo
1  sur  13
5 Contrarian Ideas About
Startups in 5 Minutes
Rand Fishkin, CEO & Founder | October 2013
No Need to Take Notes:
http://bit.ly/stmrand5
#1
MVPs Kinda Suck
#2
Great Ideas ≥ Great Execution
Cross-Team Collaboration

The Idea Maze
#3
Don’t Hire “Rockstars”
Belief in the Mythical 10X Hire Hurts Your Team
#4
Find Flywheel Marketing

Channels as Fast as Possible
Flywheels Get Easier to Turn Over Time

Whiteboard Friday video on flywheel marketing
#5
Don’t Make Management

the Only Way Up
If Management is the Only Way Up, We’re All F’d
Rand & Moz on the Web:
We’re Hiring! http://moz.com/about/jobs

My Blog (about startup-y stuff): http://moz.com/rand
Twitter: @randfish | Google+: 111294201325870406922

Contenu connexe

Tendances

Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...
Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...
Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...
Aaron Friedman
 

Tendances (20)

Growing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons LearnedGrowing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons Learned
 
How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...
How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...
How to Build Community to Get Clients, Candidates, Dates and Fame - Chris Com...
 
You Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityYou Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a Personality
 
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2
 
Inbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove BostonInbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove Boston
 
Listing Hunt - Tracking and Snaring Real Estate Listings
Listing Hunt - Tracking and Snaring Real Estate ListingsListing Hunt - Tracking and Snaring Real Estate Listings
Listing Hunt - Tracking and Snaring Real Estate Listings
 
Rainmaking with LinkedIn
Rainmaking with LinkedInRainmaking with LinkedIn
Rainmaking with LinkedIn
 
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful OutreachSearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
SearchLove London 2016 | Lisa Myers | The Mindset of Successful Outreach
 
The Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessThe Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your Business
 
Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...
Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...
Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...
 
How To Think Like An Entrepreneur
How To Think Like An EntrepreneurHow To Think Like An Entrepreneur
How To Think Like An Entrepreneur
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Gri403 Personal Promotion 2014
Gri403 Personal Promotion 2014Gri403 Personal Promotion 2014
Gri403 Personal Promotion 2014
 
Building Your Personal Brand/Online Presence - For College and High School St...
Building Your Personal Brand/Online Presence - For College and High School St...Building Your Personal Brand/Online Presence - For College and High School St...
Building Your Personal Brand/Online Presence - For College and High School St...
 
Sourcing on Social Media - Jeremy Bonewitz; recruitDC Spring 2018
Sourcing on Social Media - Jeremy Bonewitz; recruitDC Spring 2018Sourcing on Social Media - Jeremy Bonewitz; recruitDC Spring 2018
Sourcing on Social Media - Jeremy Bonewitz; recruitDC Spring 2018
 
Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15
Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15
Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15
 
Online Presence
Online PresenceOnline Presence
Online Presence
 
The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable Product
 
#DigitalGaggle - Creative Mindset
#DigitalGaggle - Creative Mindset#DigitalGaggle - Creative Mindset
#DigitalGaggle - Creative Mindset
 
From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...
From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...
From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...
 

Plus de Rand Fishkin

Plus de Rand Fishkin (20)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 
SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy Together
 

Dernier

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Dernier (20)

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 

5 Contrarian Ideas About Startups in 5 Minutes