Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
How SEO Blinded Me (Then Opened My Eyes)
1. Download this slide deck: http://bit.ly/blindedbyseo
By Rand Fishkin
A story about the seductive power of search, and the
truth about marketing channels & why people buy
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10. #1: Gets 30% of
traffic and sales
#2: Gets 12% of
traffic and sales
#3: Gets 7% of
traffic and sales
#4: Gets 5% of
traffic and sales
#5: Gets 4% of
traffic and sales
39. Still, I’d highly recommend investing
in long tail & chunky middle SEO
Less competition, higher
converting searchers,
and easier to serve
visitor intent.
40. No More
Domination
without a Brand
"Brands are the solution, not the
problem," Mr. Schmidt said. "Brands
are how you sort out the cesspool.“
- Eric Schmidt, October, 2008