Rand Fishkin's presentation for Webit Expo 2010 in Sofia.

1. Search + Social:10 Actions to Get More Value from your Organic Marketing Tomorrow. Rand Fishkin, CEO & Co-founder, SEOmoz Webit Expo, Sofia, Bulgaria; October 2010

3. Help to drive more search and/or social visits

5. Etsy: Self-Promotion = Links & Rankings Every seller wants to promote their “store”, and thus, links to Etsy

6. Anyone who embeds the video, links back to our site

7. Action #2:Build Content that Will Be Shared

8. Data earns links; opinions… not so much http://blog.okcupid.com/index.php/your-looks-and-online-dating/

9. Nearly Every Site on This List Links to It: http://techmeme.com/lb

10. Action #3:Get More ReTweets

14. http://danzarrella.com/science-of-retweets.pdf

15. Action #4:Grow Your Site’s User-Generated Content

16. Build a Following First; Then a Community

17. Make Participation as Frictionless as Possible Makes it SUPER EASY to participate in their community

18. Reward Users Who Participate Users LOVE Badges!

19. Action #5:Engage the Right “Tweeters”

20. Twitter is (almost certainly) influencing (at least some) rankings Lots of tweets, virtually no links, but remarkable rankings

21. Twitter can send lots of direct traffic

22. You need to target the right Tweeters http://twitaholic.com/top100/followers/

23. The Ones Who Send Real Traffic http://mashable.com/2009/07/07/twitter-clickthrough-rate/

25. Not the “Grade” Use the “Rank” http://twittergrader.com

26. Action #6:Get Rankings in Google’s Maps/Local/Places

27. Local SERPs (now “Places” in the US) This guy is not #1

28. Find the Listing Sources + Get Them! http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local

29. Action #7:Find Errors & Missed Opportunities on Your Site

30. Google Webmaster Tools http://www.google.com/webmasters

31. SEOmoz Web App http://pro.seomoz.org

32. Xenu Link Sleuth http://home.snafu.de/tilman/xenulink.html

33. Action #8:Get Maximum SEO Value from Your Web Content

34. Many Domains vs. One Domain VS.

35. www.site.com/content Better content.site.com/ sitecontent.com/ Worse

36. Action #9:Make Every Visitor More Valuable

37. Simple Explanations w/ Help on Hover

38. Clear differentiation

39. Obvious Free Trial

40. Re-assurance in purchase process

41. AJAX load of payment inputs

42. Action #10:Take Advantage of Real-Time Search + Social

43. Google & Bing Use Twitter’s API

44. Don’t Just Pick Any Topic http://popurls.com Choose Something that’s Hot Now!

46. Blog: www.seomoz.org/blog

47. Email: rand@seomoz.org