Factors to Consider When Choosing Accounts Payable Services Providers.pptx
The Story of Moz: 1981-2011
1. The Making of MozHow the power of inbound marketing took our startup from near-bankruptcy to surprising success Rand Fishkin, CEO & Co-founder, SEOmoz March 2011
2. An Early History of Moz: 1981-2002 Rand begins working for Gillian, building websites for her traditional marketing clients Rand + Gillian start by building small web presences for Seattle-area companies 2002 1997 1981 2001 Gillian (Rand’s Mom) founds the company that will become SEOmoz Rand drops out of UW, 2 classes from graduation to work full time w/ Gillian Text Goes Here
3. Our Consulting Business: 2003-2006 Deeply in debt from a series of failed projects and poor decisions, and struggling to succeed at SEO, Rand starts the SEOmoz blog A growing reputation and hig-profile clients make 2006 SEOmoz’s first profitable year. 2006 2004 2003 2005 When 3rd-party SEO services fail to help clients, Rand starts to do it himself. After several viral content pieces, the growing popularity of SEOmoz attracts a 4-page Newsweek article on SEO. Our 2006 financials are here: http://www.seomoz.org/blog/seomozs-2006-financial-statements
4. The Transition to Software: 2007 Moz’s first “premium” membership cost $39/month. We still have “grandfathered” members at that price: http://techcrunch.com/2010/06/13/free-to-paid-tips/
5. Raising Venture Capital: Nov. 2007 Invests $100,000 (observer seat) Invests $1 million Kelly Smith Michelle Goldberg Board of Directors Founder Founder Rand Fishkin Gillian Muessig Rand’s wife comically marked up the VC-post: http://www.seomoz.org/blog/seomozs-venture-capital-deal-closes-financials-for-jannov-2007
6. Building Linkscape: 2008 We made a comic series at launch to help SEOs understand the project (almost no one read it) http://www.seomoz.org/linkscape_comic.html
7. January 2010: Open Site Explorer Great coverage from sources like SELand (http://searchengineland.com/seomoz-launches-open-site-explorer-33892) and MSDN (http://blogs.msdn.com/b/searchblog/archive/2010/04/22/using-the-seomoz-open-site-explorer.aspx) helped make OSE a hit
8. The Evolution of PRO Membership From a collection of disparate tools (Jan. 2007 – Aug. 2010) to a campaign-based app that tracks everything in one place (Sep. 2010-)
9. Subscription Growth “PRO” rises to $79/month in October 2008 PRO moves to $99/month in September 2010 “Premium” costs $39/$49 Highest ever growth came when we sent our first email marketing message: http://www.conversion-rate-experts.com/seomoz-case-study/
10. Moz Today PRO Subscribers: 10,300 API Customers: 20 Paying, 250 Total Employees: 32 Board of Directors: Rand, Gillian& Michelle Total Capital Raised: $1.1 Million (2007) 2010 Revenue: $5.7 Million Gross Margin: ~83%
15. Basic Metrics More Advanced Total Paying Subscribers Subscriber Growth + Acceleration Rate Average Revenue / Subscriber Distribution of Revenue/Member Avg. Subscription Duration Cohort Analysis of Subscription Duration Gross Margin Net Profit Gross Revenue Cost of Customer Acquisition Cross-Channel Distribution of Costs Customer Lifetime Value
23. Traits We Seek in Mozzers Excited about the Mission Care deeply about Quality Excellent Cultural Fit Balance of New & Experienced Productive w/o Instruction Strong Instincts http://www.seomoz.org/about/team
25. How We Built an Index of the Web The completed index of Wikipedia proved viable, and we began a project to do web-scale indexing of billions of pages. At launch, we had only a single index – it was December before we could create a second one! Oct. 2008 Feb. 2008 Dec. 2007 June 2008 We began a project to crawl and index the content of Wikipedia.org as a test run for the web. Our estimates put our web crawl abilities around 5 billions URLs, giving us data on ~30 billion pages. Lots of testing, failing and re-trying would occur prior to launch. Text Goes Here
62. Quora As Quora’s traffic spiked into 2011, SEOmoz benefitted from the questions we’d answered on the site – a good reason to participate in “up-and-coming” inbound marketing channels
65. Step #1: Discover Find inbound marketing paths that look promising and make a list. Step #2:Test Invest a few days/hours building authentic value in that niche/sector. Step #3: Measure Use your web analytics to track primary + second-order impact Step #4: Repeat Throw out low ROI projects; repeat high ROI ones.
66. News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING!(AKA “free” traffic sources) Forums Webinars Word of Mouth Social Bookmarking Podcasting Direct/Referring Links Type-In Traffic Q+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing