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WHAT IS
EMPLOYER BRANDING?
IT IS THE IMPRESSION THAT PEOPLE HAVE OF
YOUR COMPANY AS A PLACE

By Seattle Municipal Archives (Flickr: City Light employee, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

OF WORK.
WHAT!?
YEP. PEOPLE ACTUALLY HAVE
OPINIONS ABOUT THIS.
SO
AS A COMPANY, THIS IS IMPORTANT
FOR YOU.
ESPECIALLY SINCE WE HAVE
AN AGING POPULATION
GETTING READY FOR

RETIREMENT.
MEANING THAT THERE WILL BE A LOT
OF SEATS TO FILL.

By Seattle City Engineering Department [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0) or CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
VERY

SOON.
WE ALSO HAVE A LOT OF
NEW TECHNOLOGY.
By Seattle Municipal Archives from Seattle, WA (Telephone operators, 1952) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
WHICH SPREADS
Bundesarchiv, Bild 183-2005-0819-523 / CC-BY-SA
INFORMATION
FASTER
THAN EVER

BEFORE.
DISCUSSIONS
ON LUNCH BREAKS
ARE WHEN
Bundesarchiv, Bild 102-11652 / CC-BY-SA

PEOPLE
ARE TRULY

HONEST
ABOUT

HOW
THEY REALLY
By Markus Vodosek (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

FEEL.
SO, COMPANIES TODAY
MUST WORK HARD TO
ATTRACT,
MOTIVATE,
AND

RETAIN
THEIR
CUSTOMERS
Av Eric Fischer [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
AND

EMPLYOEES.
BECAUSE
By Seattle Municipal Archives (Flickr: City Light employees, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
THEIR THOUGHTS
AND

EMOTIONS
IS
THE EMPLOYER BRAND.
Deutsche Fotothek [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons
Employer branding is one of the most important ways to
distinguish a company in this day and age of 24/7 media
overload. The Randstad Award survey is the largest piece of
employer branding research in the world and it’s completely
independent.
The Randstad Award identifies the most attractive companies
in the target countries. The survey findings are used to
produce three kinds of reports focused on companies,
countries and sectors.
Is your company one of the nominated?
Good to know you.

Author: Ola Eriksson, Goldbrand Communication, www.goldbrand.se

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Randstad – What is employer branding?