10 Crucial Questions Answered: Better Business Websites [slides]

Building Better
Business Websites

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10 Crucial Questions
around turning your online presence
into something your business
can actually use.

[

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hashtag
#betterwebsite

Do you know who your customers really are?
If not, its time to find out.
Identify your customer personas and address all
of your content to them as individuals. Further,
write back stories to bring them to life.

kayakonlinemarketing.com

Your online marketing game changer!

1

Do you place more emphasis on the visual design
of your website than the structure and content?
“Pretty” only gets you so far. Without
substance, people will not visit or stay
and search engines will not index.



2

Does your content truly help your customers?
Is it actionable, informational or educational?
Is it written from a plan? If not, your content can
cause people to disconnect. Use an editorial
calendar, sales funnel and targeted offers.



3

Are your company and staff empowered
to “do” online?
The Google Humminbird algorithm update made
your entire team critical players – including staff
and partners. Do you still expect your SEO,
agency or developer to “handle” it for you?
Let’s hope not.



4

5

Does your website have a blog?

If not, you are missing out on “the” most important
and effective tool available. Just don’t get promotional
or you’ll push visitors away. Instead, use great content
to attract visitors, share knowledge and build trust.



6

Are you making the most of the
new art of SEO & findability?
Search success really comes down to how well
you can be found by the right kinds of prospects.
A combination of content, social engagement and
avoiding SEO tricks help you rank.



Do you look at social media as networking yet?
You should. The basic human desire to do business
with other people that we know, like, and trust means
embracing social tools to connect with prospects.
They are the audience for your content.



7

Do you craft offers that are relevant to your
target audience?
Searchers are looking for answers. Provide them
at all levels of your sales funnel and build a case
in favour of your solutions. Each offer is another
touch point in your sales process building trust
when it is not promotional.



8

9

Think you can set it and forget it?
Think again. Getting started is only the beginning.
Building an online presence takes time and effort.
If you haven’t set a budget for ongoing marketing
efforts, analytics, content creation and engagement, you’ll get left behind.



Do you keep an eye on your analytics?

10

It’s one thing to have an idea about how many
visitors your site has, but what about conversions,
popular pages, competitor activity or even Google
algorithm changes? Watch your analytics like you
watch your accounting. Nothing beats good
intelligence.



The Bottom Line
A successful website isn’t built from one thing. The magic
isn't in the individual pieces themselves, but in the way they
are used together to attract and engage new prospects.

{ {

WEB PAGE
Business Information Presentation (sell)

Social Media Engagement

Blogs & Content Marketing
Email Marketing Offers

CONTENT

OFFER PAGE
Qualified Lead Capture via Form (trade)

Search Engine Query
Referrals & Sharing


BLOG PAGE
Trust Building via Information (give)


ILLUSTRATIVE ICONS BY WWW.FLATICON.COM/AUTHORS/APPZGEAR

Based on: Building a Better Business Website
by Randy Milanovic

#betterwebsite

Is your business website really built to generate
leads... or is it just an expensive, online version of
your company's brochure? The difference isn't just
clear and important, it's what separates the companies with successful online marketing efforts
from all the others. In this e-book, entrepreneur
and lead generation expert Randy Milanovic will
share his top 10 ingredients for high-ROI business
websites, and how his company, Kayak Online
Marketing, has used them to produce triple-digit
percentage increases in sales opportunities for
countless clients in just a few months.
[amazon book code: B00CMDQ9RG]


10 Crucial Questions Answered: Better Business Websites [slides]

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10 Crucial Questions Answered: Better Business Websites [slides]