Blogging for lead capture and seo (introductory)

1. BLOGGING
for Lead Capture
!
Brought to you by KAYAK Online Marketing & HUG Canadian Prairies

2. Sell
Attract
Capture
Site
Blog
Landing
Different Types of Website Pages

3. Sell
Content
Capture
Site
Blog
Landing
Educational, Entertaining, Actionable

4. Content
Be Interesting, Provocative, Questioning
Never Selling

5. Content
include images, videos, infographics,
illustrations…

6. Schedule
Follow an editorial calendar

7. Persona
Write to your persona(s)

8. SEO
Craft on-page seo elements

9. Get It Now
Call-to-action
Prompt the reader to take action

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11. Social
Connect, Share, Engage, Discuss
BE Sociable.

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14. RECAP:
minimum 800 words on a single topic
include an interesting visual or video
follow an editorial calendar
write to your marketing persona
craft a compelling meta description
include on-page links to related content
include a call-to-action button
engage with your connections

15. Sell
Attract
Capture
Site
Blog
Landing
Different Types of Website Pages

16. understand your client’s buying process

17. Offer
create an offer of value

18. SEND
Forms
match the form to the value and
position within your sales funnel

19. Responsive
prepare for conversions on all platforms

20. Act
respond to leads promptly

21. RECAP:
understand your client’s buying process
create an offer your prospects will want
create a form matching the value of the offer
prep for a variety of screens
respond promptly

22. Growth
lead capture increases with blogging frequency