Tuning Enterprise Search (presented at Gilbane San Francisco)

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“Out of the box” search applications such as Google Search Appliance or Microsoft Search Server 2008 can be remarkably effective. But they can truly transform how an organization reaches content only when they have been tuned to the real-world needs of their users. Using real data from search implementations, we will outline: • A search analytics approach that leads to actionable information • A set of best practices for defining synonyms or automatically augmenting search phrases • Metrics for determining the success of your tuning activities • How to avoid disaster by ensuring key documents are not indexed

Business Divertissement et humour

Tuning Enterprise Search Gilbane San Francisco | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Why Bother Tuning? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Enterprise 2.0 Makes this Critical | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Measure Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Follow the Searchers | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 Best Bets / KeyMatch Thesaurus / Query Expansion Authority / Biasing

ShortTail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Short Tail Tactics ,[object Object],[object Object],[object Object],| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Mid Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Mid-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Long Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Long-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Long-Tail Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Effectiveness | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Two Closing Thoughts | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Use Scenarios ,[object Object],[object Object],[object Object],[object Object],| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

How Not to Lose Your Job | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

More Information ,[object Object],[object Object],[object Object],[object Object],[object Object],| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

[email_address] | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

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Tuning Enterprise Search (presented at Gilbane San Francisco)

1. Tuning Enterprise Search Gilbane San Francisco | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

2. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

3. Why Bother Tuning? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

4. Enterprise 2.0 Makes this Critical | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

5. Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

6. Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

7. Measure Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

8. Follow the Searchers | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

9. Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

10. Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

11. Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 Best Bets / KeyMatch Thesaurus / Query Expansion Authority / Biasing

12. ShortTail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

13. Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

14. Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

15.

16. Mid Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

17. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

18. Mid-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

19. Mid Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

20. Long Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

21. Long-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

22.

23. Effectiveness | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

24. Two Closing Thoughts | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

25.

26. How Not to Lose Your Job | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

27. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

28. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

29. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

30. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

31. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

32.

33. [email_address] | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

34. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Tuning Enterprise Search (presented at Gilbane San Francisco)

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