Like every work Digital Marketing also require a good start. We have to know where to start from. In this tutorial I pointed some steps which may require to start digital marketing work.

1. Learn Basics
of
Digital Marketing
Vol. 4 – HOW TO START
By
Amit Ranjan

2. When we have to work on any site, we have to follow
some basic steps. Those steps are mentioned below:
Questionnaire
Competitor
analysis
Keyword
Research
On page
Optimization
Social Media
Analysis
Off page
Optimization
Site
Monitoring
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3. 4.1 QUESTIONNAIRE
• Owner’s Name
• Company Name
• Director/CEO/Manager
• Web Address
• Email address for
marketing
• Office Phone Number
• Toll Free Number
• Any other web
addresses (URLs) used
that point to main site
• Online competitors
• How old is the domain
• Info about running
any Pay-per-Click
(PPC) marketing
campaigns with Google
• Has any SEO been
conducted to date
• A brief overview of
your business.
• Search marketing
objectives
• Budget for the Initial
Site Optimization
• Budget for SEO going
forward
• Geographical target
market
• Targeted keywords
• Are there any major
site developments or
re-designs pending?
• Website Hosting detail
• FTP access or Google
Webmaster tools
• Does the site have any
dynamic pages
• CMS Access
• Social Media Access
It is a formal document with all your client’s information needed
to start SEO work. The fields mentioned below may vary:
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4. 4.2 COMPETITOR ANALYSIS
• Define your industry - scope and nature of the
industry
• Determine who your competitors are
• Determine who your customers are and what
benefits they expect
• Determine what the key success factors are in
your industry 4
Competitor analysis is an assessment of the strengths
and weaknesses of current and potential competitors.
It provides both an offensive and defensive strategic
context to identify opportunities and threats.
One common and useful technique is constructing a
competitor array. The steps include:
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5. A common technique is to create detailed profiles on
each of your major competitors. These profiles give
an in-depth description of the competitor's
background, finances, products, markets, facilities,
personnel, and strategies.
Scanning competitor's ads can reveal much about
what that competitor believes about marketing and
their target market.
In addition to analyzing current competitors, it is
necessary to estimate future competitive threats.
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6. 4.3 KEYWORD RESEARCH
SEO is entirely based on the words typed by anyone
on search box of a search engine for expected result
and that is keywords. Keyword research is one of the
most important, valuable, and high return activities
in the search marketing field. Ranking for the right
keywords can make or break your website.
It's not always about getting visitors to your site,
but about getting the right kind of visitors.
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7. • Ask Yourself
• Search for the term/phrase in the major engines
• Buy a sample campaign for the keyword at
Google AdWords and/or Bing Adcenter
• Understand the long tail of keyword Demand
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To understand the value of a keyword, we need to
understand our own websites, make some hypotheses,
test, and repeat—the classic web marketing formula.
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8. • Google Keyword Planner
• Serpstat
• Keyword IO
• Ubersuggest
• Wordstream
• SEO Book
• Keyword Discovery
• Word Tracker
• Bing Ads Intelligence
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Following are some most popular and best tools for
keyword research:
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9. 4.4 ON PAGE OPTIMIZATION
On page optimization refers to all measures that can
be taken directly within the website in order to
improve its position in the search rankings. On page
optimization include actual HTML code, meta tags,
keyword placement, keyword density, URL
structure, Body tags (H1, H2, H3,…), Internal
Linking and Image Optimization.
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10. • Wordstream
• Keyword Eye Basic
• YouTube Keyword
Tool
• Ubersuggest
• Anchor Text Over
Optimization Tool
• Convert Word
Documents to Clean
HTML
• Copyscape
• Xenu's Link Sleuth
• Robots.txt Generator
• Robots.txt Checker
• URI Valet
• Title and Description
Optimization Tool
• Image SEO Tool
• Schema Creator
• Google Snippet
Preview
• Structured Data
Testing Tool
• XML Sitemap
Generators
• XML Sitemap
Inspector
• Pingdom Website
Speed Tool
• Fiddler
• Microsoft Free SEO
Toolkit
• Marketing Ninjas
On-Page
Optimization Tool
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Following are some most popular and best tools for
on page Optimization:
AmitRanjan

11. 4.5 SOCIAL MEDIA ANALYSIS
Social media analysis refers to understanding,
measuring and monitoring social media for your
business. Every online business needs a social media
platform to share its products or services’
information among a mass number of customers.
But not every social media platform is ideal for
every business.
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 So, first we have to understand which social
media platform is best for our business.
 Measure our strength by analyzing our
competitor’s social media.
 Monitor every query and user interest on our
social media with their solution.
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12. • Buffer
• Followerwonk
• ViralWoot
• Iconosquare
• Collecto
• Google Analytics
• SumAll
• Quintly
• Cyfe
• Tailwind
• Beevolve
• Keyhole
• Klout
• Riffle
• My Top Tweet
• HowSociable
• SocialBro
• Tweetreach
• WolframAlpha
Facebook Report
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Following are some most popular and best tools for
Social Media Analysis:
AmitRanjan

13. 4.6 OFF PAGE OPTIMIZATION
Off page optimization refers to factors that have an
effect on your Web site or Web page listing in
natural search results. These factors are off-site in
that they are not controlled by you or the coding on
your page. It is basically depends on the promotion
methods for the purpose of ranking a website higher
in the search results.
It’s all about what other websites are saying about
you. It is a long-term process and takes time to
improve. It’s all about your online reputation.
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14. • Link Building or Acquiring backlinks
• Social Engagements
• Content Promotion
• Social Bookmarking
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Following are the activities which required to
improve your online reputation:
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15. 4.7 SITE MONITORING
Site Monitoring is a continuous process in which we
have to check our websites regularly for any errors,
Social Medias for any customer queries or reviews
and off page for any broken links, new backlinks.
We also monitor our ranking on search engine
results for the appropriate keywords and visits
which site is getting regularly.
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16. • UptimeRobot
• Pingdom
• Mon.itor.us
• InternetSeer
• Uptrends
• BasicState
• Montastic
• Are My Sites Up?
• Site24x7
• 100Pulse
• StatusCake
• Alertra
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Following are some popular, best and free tools for
site monitoring:
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