Your Best Talent is hidden in the Facebook network of your best candidate that you lost or of your current employees. MyParichay Social Re targeting allows you to search for them and connect with them on mobile or Facebook . Over 30 million professionals on Facebook are reachable

1. GIVE YOUR RECRUITERS THE SOCIAL
E
D
G
E
SOCIAL MEDIA. JOB BOARD. REFERRALS. EMPLOYER BRANDING

2. WHAT WE DO
DELIVER a MORE EFFICIENT and COST
EFFECTIVE HIRING SOLUTION that COMBINES
SOCIAL MEDIA and MOBILE with
TRADITIONAL HIRING METHODS
( with minimum learning curve for the recruiter
Preserves your current investments in hiring tools and methods )

3. About Us
Largest Professional Network in India on
Facebook
30 MILLION + PROFESSIONAL PROFILES
Ranked Facebook’s Top 10 Business App
Larger Database of profiles in India than
LinkedIn
Platform of Choice of three leading Job
Boards

4. Facebook is Essential for Hiring

5. MyParichay Industry Validation

6. Your Competition is using Facebook to Recruit

7. REACH
MyParichay provides unprecedented reach
to qualified professionals on Facebook at
targeted companies
ACCESS
MyParichay provides your recruiters
unprecedented access to qualified
professionals spending 50X more time on
Facebook vs. Linked In.

8. Deliver Facebook Hiring that
Works
6%
LINKEDIN
29%
MYPARICHAY
DOUBLED Offers made
4X MORE EFFICIENT THAN JOB BOARDS
5X HIGHER REACH THAN LINKEDIN
30% OF RESPONSES GENERATED 60% OF THE OFFERS!
8%
65%
JOB BOARDS
45%
9%
57%
44%
33%
CANDIDATE
RESPONSE MIX
PRE-SCREEN MIX
Pre Screen - Non Duplicate and Phone Screen pass for skill, salary and location
Data for Tech Hiring for a Big 4 and their RPO partners
OFFER MIX

9. How Do we do it?
1. Social Retargeting™ - Amplify candidate response from Job
Boards, Consultants, Walk-ins, emails, and ATS using
Facebook Social Graph.
2. Make every touch point Mobile – Job
Posting, Referrals, Emails

10. Parichay Retargeting™ – Turning Candidates’
Facebook Network into Talent Pipeline
PARICHAY
CAMPAIGN
1. RETARGET CANDIDATE LISTS FROM JOB
BOARDS, ATS, EXCEL, OUTLOOK USING PARICHAY CAMPAIGN™.
2. UN-LOCKS THE SOCIAL NETWORK OF THE CANDIDATES WHO RESPOND
FOR THE RECRUITER TO SEARCH AND CONTACT THEM ON FACEBOOK
OR MOBILE

11. Ability to drill into a candidate’s
Facebook network for more qualified
professionals within their company (
Google) and across other target
companies ( Adobe)

12. Which produces Immediate
Returns
Candidates Recruiters like are…
Connected
Headhunters
Promoters
46%
80%
75%
of their Facebook network has
similar candidates
Will Refer their friends
will promote your jobs for
incentive
Leverage the Opportunity

13. What does it take to go Live.
• 30 mins or less- Technology Go Live.
Provided your recruiters have Facebook
access at work.
• 2 Hours Training – MyParichay Level 1 Social
Recruiter Certification
• Post Jobs and Run Social Retargeting
Campaings
• One week later – Level 2 Training
• ATS integration - 30 days (if they purchase
Enterprise lic.)

14. FLEXIBLE, BUILD AND GROW AS YOU NEED
ATS
SOCIAL
RETARGETING
Emails
Social
Retargeting
Consultants
Job Boards
MOBILE
EMPLOYEE
REFERRAL
FACEBOOK
EMPLOYER
BRANDING
TRADITIONAL
+ SOCIAL
+ MOBILE

15. MyParichay Product Suite/Solution
• Recruiter Solution – Social ReTargeting
• Employer Branding solution – Facebook Career
Page
• Mobile Referral Solution – Employee Referral
• Mobile Solution
• Facebook Career Page Management Solution
(includes ad management - Desktop and Mobile)

16. SOCIAL RE-TARGETING PROPOSAL
Basic
Job Posting
Pro
✔
✔ Mobile Compatible
Once Click Apply thru FB email on Mobile
✔
One Click Posting on Shine.com, MyParichay Facebook Page and Facebook
City J Pages
ob
✔
Basic Social Share
✔
✔
Retargeting List Import from Naukri, Monster, Shine, ATS, email
✔
✔
Basic email Retargeting Campaign templates*
✔
✔
✔
Custom email Retargeting Campaign Templates
Once Click FB Apply on Desktop
✔
✔
Create Retargeting Campaigns
✔
✔
Number of Active Campaigns per qtr.
Search and Contact Professional on Facebook
65
300
Candidate In-profile Search
> 30 Million
> 30 Million
✔
✔
✔
Create Campaign Tracking URL
Retarget emails List from Shine.com
Price (Anuual Contract 25% discount)
25000 emails/qtr.
75,000 emails/qtr.
Rs 22,500 per qtr.
per recruiter
Rs 37,500 per qtr. per
recruiter
* 4 templates Included ( J
obs, Invite Candidates, Refer and Invite Employee)
Recommended

17. • Back Up Slides

18. You are making a Long Term
Investment
People who Like your Facebook Career Page…
will
promote
your brand
follow up to 6
companies
61%
80%
71%
are interested in
opportunities
Leverage the Opportunity

19. Number of new
People who joined
your talent
community.
Owned Brand
Members of your
talent community
who saw a job
posting or your
branding message
Owned Brand
Members of your
talent community
liked, commented
or shared your
job
posting/branding
message with
their friends
Earned Brand

20. Two easy ways to Build
your community
1. Leverage your ATS
Data
2. Facebook Advertising
3. Precise targeting on
Desktop and mobile

21. • Unified experience on Web
Career Tab and Facebook
• Incent every candidate to refer

22. JOB “SOCIALCASTING”
•
•
•
Make all you Jobs Mobile Compatible – Smartphones, Tablets Socially Broadcast
jobs on LinkedIn, LinkedIn Groups, Facebook , Facebook groups, Twitter.
Unprecedented ability to track responses from traditional media, Share and Social
Media
Share Jobs with Friends, Colleagues, Friends, Customers, Professional contacts