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Efficient Monetization Plaform for Cloud Computing
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Ranjit Nayak
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Efficient Monetization Plaform for Cloud Computing
1.
Ranjit Nayak
Founder & President Marketing, eVapt Inc. 1 Copyright © 2009 | eVapt, Inc.
2.
Cell Phones
Google / Dell Client Laptops Apple /Samsung Netbooks Acer Document creation Google Salesforce.com Application Salesforce Automation Games, Music ADP & Services YouTube Amazon Cloud Services APIs for CRM Google / Platforms APIs for retail IBM Tools for new apps Coghead Infrastructure for Cisco centralized storage, Cloud Services computing Joyent /Infrastructure Hardware Amazon Dell Copyright © 2009 | eVapt, Inc. 2
3.
Online Traditional
Trend Subscription Trend Company Competition DVD market down 5.7% in Revenue up 13% from $ 1.2B in DVD 2008 2007 to $ 1.36B in 2008. Deltek license revenue for Q4 During Q1 FY09, total revenue was $19.8 million, compared increased 18.7% to $58.56 million to $27.1 million in the fourth from $49.35 million a year Compuware, quarter of 2007. ago, driven by increased Deltek subscription revenue. Subscription Compuware re-strategizing revenue, contributing 96.6% of total sales IBM's hardware business, Rackspace Hosting revenue up IBM meanwhile, was off 20%. 46% from $362M to $531M 3 Copyright © 2009 | eVapt, Inc.
4.
Pay only subscription fees for use of services Focus on Continuous Service Always on Current Version ◦ No migration issues Reduce need for internal IT staff Application will be available Anywhere / Anytime ◦ Useful with partners Economies of Scale in multi tenant environment 4 Copyright © 2009 | eVapt, Inc.
5.
Specialized micro verticals applications ADPs which specialize in HR Content in the form of mashups 5 Copyright © 2009 | eVapt, Inc.
6.
Issues / Solutions
Copyright © 2009 | eVapt, Inc. 6
7.
•
Apple /Samsung • Google / Dell Wireless / Internet access • PeopleAdmin Business service • Salesforce.com Software as a Service (SaaS) • QuickArrow Email Development Service desk • Amazon service tools capabilities • Google Platform as a Service (PaaS) • Rackspace • Cisco CPU Bandwidth Storage • Joyent • Amazon Infrastructure as a Service (IaaS) Copyright © 2009 | eVapt, Inc. 7
8.
Flexible pricing - comprises the whole spectrum from subscriptions to pay-per-use High volume - low touch sales model Elastic scaling - comprising the notion of scaling resources up as well down 8 Copyright © 2009 | eVapt, Inc.
9.
9 Copyright © 2009
| eVapt, Inc.
10.
10 Copyright © 2009
| eVapt, Inc.
11.
11 Copyright © 2009
| eVapt, Inc.
12.
12 Copyright © 2009
| eVapt, Inc.
13.
Price Catalog ◦ Allow customer to see suitable plans Self –Service buying ◦ Allow customers to select and sign up for services online ◦ Accept customer credit card payments An Integrated Cloud Customer portal ◦ Single system to handle subscriptions, amendments and bills ◦ Ability to scale and handle billing disputes without R&D expenses 13 Copyright © 2009 | eVapt, Inc.
14.
Support Flexible Pricing ◦ Ability to respond quickly to market conditions ◦ Pricing and packaging flexibility to launch new products ◦ Ability to support one-time, recurring, usage based charges, volume tier pricing, and any combination Automated Subscription management ◦ A single system for all subscriptions, billing and payments ◦ Accepting online orders ◦ Single source of truth about customers, revenue forecasts, and regulatory compliance needs. 14 Copyright © 2009 | eVapt, Inc.
15.
Analytics ◦ Know the customer ◦ Visibility into the key metrics of subscription business Automated and improved Billing ◦ Single location to store subscriptions, billing data ◦ Use customer credit card or ACH payments ◦ Provide a marketplace for buyers ◦ Collect usage data efficiently and accurately ◦ Integration with CRM & Accounting Avoid diversion of R&D focus from development activities 15 Copyright © 2009 | eVapt, Inc.
16.
CRM and Sales
Company’s Management Monetization Platform Products and Services •Flexible Pricing •Price Catalog •Customer Acquisition •Subscription Management •Analytics •Billing Web Presence Accounting On-line Sales •Self Service 16 Copyright © 2009 | eVapt, Inc.
17.
Ability to price flexibly is critical Understanding customer usage is more important for a Cloud provider compared to ISV Efficient billing is important Integrating billing with CRM and Accounting is key to success Do not venture into the pay-as-you-go model without efficient backend operations 17 Copyright © 2009 | eVapt, Inc.
18.
Contact number
(512) 828 7161 rnayak@evapt.com 18 Copyright © 2009 | eVapt, Inc.
19.
Operational Support Systems
Copyright © 2009 | eVapt, Inc. 19
20.
Subscription
Usage Price Catalog Compliance Billing Management Tracking Monetization Platform Access Control Order SLA Accounting CRM Monitoring & Security Fulfillment Business Support Systems 20 Copyright © 2009 | eVapt, Inc.
Editor's Notes
Say “Avoid migration/patching hassles”
Confirm to capitalization consistently