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UX @ Agile
Myths, Legends and The Path To Success
Ran Liron
Head of UX @ Varonis
UX mentor at Google’s Launchpad
UXring for the last 20 years
AgileVSWaterfall
Deployment!
QA
Development
Design
Planning
Research
Waterfall
Sequential process –
Step by step,
from planning to delivery
RFPRFPRFPs
RFPRFPPRDs
RFPRFPStyle
Guides
RFPRFPSpecs
AgilePlanning Design Dev. QA
Planning Design Dev. QA
Planning Design Dev. QA
MVP!
MMF
Incremental
process
Agile UX
3 misconceptions
and 4 Tips
Agile UX: Common Misconceptions
Misconception #1:
In Agile You Shouldn’t Plan Ahead
Sprint
0
How To Plan Ahead in Agile?
…
for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8
…
UX
Dev.
…
for Sprint 9
…
1. Start with Sprint 0, Define the vision
2. UX should work a sprint ahead of dev. PM – two sprints ahead
3. Re-occurring Design Spikes
Design Spike
Sprint 1 Sprint 2 Sprint 7 Sprint 8
UX & Product
See Smashing Magazine - “Fitting Big-Picture UX Into Agile Development”
Product
Requirement
for sprint 3
UX
for sprint 3
Sprint 3
Misconception #2:
In Agile There is No Time
To Perform UX Research & Validation
Sprint 0
…
for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8
…
UX
Development
…
for Sprint
Design Spike
Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8
Research and Testing in Agile
Sprint 0
UX & Product
User Research
(User Observations,
Surveys, Interviews, etc. )
Design Spike
Product Validation
(Usage Tracking, Eye Tracking)
Testing Options
(A/B Testings, Usability Testing)
Information Architecture Validation
(Card Sorting, Low-fi Usability Testing, etc.)
Market Research
(Competitor Analysis)
Sprint 0
…
for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8
…
UX
Development
…
for Sprint
Design Spike
Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8
Research and Testing in Agile
for Sprint 2
Validating the Design
(Usability Testing, A/B testing)
UX
Development
Sprint 1 Sprint 2
for Sprint 3 for Sprint 4
Sprint 3
Test Test
Design Design
Sprint 0
…
for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8
…
UX
Development
…
for Sprint
Design Spike
Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8
Research and Testing in Agile
for Sprint 2
Validating the Implementation
UX
Development
Sprint 2
for Sprint 3 for Sprint 4
Sprint 1
Research and Testing in Agile
1. Research on Sprint 0
2. Test & research on the Design Spikes
3. Test and validation during the sprints
Misconception #3:
In Agile We Work Quicker and Make
Less Mistakes
Agile is an opportunely to fail fast,
and learn from your mistakes
build – measure – learn– Fix!
Tips for Integrating Agile UX
Into Big Organizations
Tip #1:
UX Should Be Part Of The MVP
MVP: Minimal Viable Product
MMF: Minimal Marketable Feature
MVF: Minimum Viable Feature
Tip #1:
UX Should Be Part Of The MVP
Usable
Reliable
Functional (features)
Jon H. Pittman on Medium - “The Tyranny of the Minimum Viable Product”
Enjoyable
Functional (features)
Is this really a
VIABLE
Product?
Tip #1:
UX Should Be Part Of The MVP
Jon H. Pittman on Medium - “The Tyranny of the Minimum Viable Product”
Usable
Reliable
Functional (features)
Enjoyable
Tip #1:
UX Should Be Part Of The MVP
Laurence McCahill on Medium - “So long MVP. Hello Minimum Loveable Product”
L
Tip #2:
Clear UX DoD
What exactly is acceptable delivery
for the upcoming sprint?
Specific Part? Something Similar? Full, accurate delivery?
The design:
DoD: Definition of Done
Tip #3:
It Is All About Communication
Working with local teams
• Sit together
• Constant feedback – don’t communicate in “meetings”
Tip #3:
It Is All About Communication
Working with remote teams
• Support autonomy base on agreed guidelines
• Don’t be a stranger – face to face it
Tip #3:
It Is All About Communication
In any case, remember to listen –
UX doesn’t own the truth.
Takeaways!
Takeaways
• Agile UX - Planning & Research
 Sprint 0
 UX design and test - a sprint ahead of development
(PMs – 2 sprints ahead)
 Design Spikes
• UX should be part of the MVP (i.e. move from MVP to MLP)
• For each UI task – provide a clear Definition of Done.
• It is all about effective communication
Sources and Materials
• This presentation: www.slideshare.com/RanLiron
• Sprint 0 & Design Spike:
“Fitting Big-Picture UX Into Agile Development” Damon Dimmick, SmashingMagazine
• MVP > MLP:
• “So long MVP. Hello Minimum Loveable Product” - Laurence McCahill on Medium
• “The Tyranny of the Minimum Viable Product” - Jon H. Pittman on Medium
• MVP as a learning tool
• Finding the Minimum Viable Product - Jeff “Cheezy” Morgan
(on Mastering Business Analysis Podcast)
Enjoy!
Ran Liron
LironRan@gmail.com
054-5999947

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UX @ agile - myths, legends and the path to success

  • 1. UX @ Agile Myths, Legends and The Path To Success Ran Liron Head of UX @ Varonis UX mentor at Google’s Launchpad UXring for the last 20 years
  • 3. Deployment! QA Development Design Planning Research Waterfall Sequential process – Step by step, from planning to delivery RFPRFPRFPs RFPRFPPRDs RFPRFPStyle Guides RFPRFPSpecs
  • 4. AgilePlanning Design Dev. QA Planning Design Dev. QA Planning Design Dev. QA MVP! MMF Incremental process
  • 5. Agile UX 3 misconceptions and 4 Tips Agile UX: Common Misconceptions
  • 6. Misconception #1: In Agile You Shouldn’t Plan Ahead
  • 7. Sprint 0 How To Plan Ahead in Agile? … for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8 … UX Dev. … for Sprint 9 … 1. Start with Sprint 0, Define the vision 2. UX should work a sprint ahead of dev. PM – two sprints ahead 3. Re-occurring Design Spikes Design Spike Sprint 1 Sprint 2 Sprint 7 Sprint 8 UX & Product See Smashing Magazine - “Fitting Big-Picture UX Into Agile Development” Product Requirement for sprint 3 UX for sprint 3 Sprint 3
  • 8. Misconception #2: In Agile There is No Time To Perform UX Research & Validation
  • 9. Sprint 0 … for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8 … UX Development … for Sprint Design Spike Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8 Research and Testing in Agile Sprint 0 UX & Product User Research (User Observations, Surveys, Interviews, etc. ) Design Spike Product Validation (Usage Tracking, Eye Tracking) Testing Options (A/B Testings, Usability Testing) Information Architecture Validation (Card Sorting, Low-fi Usability Testing, etc.) Market Research (Competitor Analysis)
  • 10. Sprint 0 … for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8 … UX Development … for Sprint Design Spike Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8 Research and Testing in Agile for Sprint 2 Validating the Design (Usability Testing, A/B testing) UX Development Sprint 1 Sprint 2 for Sprint 3 for Sprint 4 Sprint 3 Test Test Design Design
  • 11. Sprint 0 … for Sprint 2 for Sprint 3 for Sprint 4 for Sprint 8 … UX Development … for Sprint Design Spike Sprint 1 Sprint 2 Sprint 3 Sprint 7 Sprint 8 Research and Testing in Agile for Sprint 2 Validating the Implementation UX Development Sprint 2 for Sprint 3 for Sprint 4 Sprint 1
  • 12. Research and Testing in Agile 1. Research on Sprint 0 2. Test & research on the Design Spikes 3. Test and validation during the sprints
  • 13. Misconception #3: In Agile We Work Quicker and Make Less Mistakes Agile is an opportunely to fail fast, and learn from your mistakes build – measure – learn– Fix!
  • 14. Tips for Integrating Agile UX Into Big Organizations
  • 15. Tip #1: UX Should Be Part Of The MVP MVP: Minimal Viable Product MMF: Minimal Marketable Feature MVF: Minimum Viable Feature
  • 16. Tip #1: UX Should Be Part Of The MVP Usable Reliable Functional (features) Jon H. Pittman on Medium - “The Tyranny of the Minimum Viable Product” Enjoyable Functional (features) Is this really a VIABLE Product?
  • 17. Tip #1: UX Should Be Part Of The MVP Jon H. Pittman on Medium - “The Tyranny of the Minimum Viable Product” Usable Reliable Functional (features) Enjoyable
  • 18. Tip #1: UX Should Be Part Of The MVP Laurence McCahill on Medium - “So long MVP. Hello Minimum Loveable Product” L
  • 19. Tip #2: Clear UX DoD What exactly is acceptable delivery for the upcoming sprint? Specific Part? Something Similar? Full, accurate delivery? The design: DoD: Definition of Done
  • 20. Tip #3: It Is All About Communication Working with local teams • Sit together • Constant feedback – don’t communicate in “meetings”
  • 21. Tip #3: It Is All About Communication Working with remote teams • Support autonomy base on agreed guidelines • Don’t be a stranger – face to face it
  • 22. Tip #3: It Is All About Communication In any case, remember to listen – UX doesn’t own the truth.
  • 24. Takeaways • Agile UX - Planning & Research  Sprint 0  UX design and test - a sprint ahead of development (PMs – 2 sprints ahead)  Design Spikes • UX should be part of the MVP (i.e. move from MVP to MLP) • For each UI task – provide a clear Definition of Done. • It is all about effective communication
  • 25. Sources and Materials • This presentation: www.slideshare.com/RanLiron • Sprint 0 & Design Spike: “Fitting Big-Picture UX Into Agile Development” Damon Dimmick, SmashingMagazine • MVP > MLP: • “So long MVP. Hello Minimum Loveable Product” - Laurence McCahill on Medium • “The Tyranny of the Minimum Viable Product” - Jon H. Pittman on Medium • MVP as a learning tool • Finding the Minimum Viable Product - Jeff “Cheezy” Morgan (on Mastering Business Analysis Podcast)