From spamming to profiled targetting! Spamming is easy! Convert your data to knowledge by using email! Know your customer! Personnalisation, relevance, social marketing
14. Offer personnalised and relevant content!
Earning consent of the client is the
starting point to build a solid relation
15. Analyse the reader!
What browser and phone is
reading our email?
Results in Socio
Demographic Group!
16. Target and Segment!
Create smaller targeted lists
Create client segments based on their behavioral data
The smaller the list and the more the content is
convincing, the more your recipients will interact with
your messages: this will have an instant impact on your
deliverability.
18. Email is your key to your social media!
Email connects all elements of the marketing mix
Email is the channel used to encourage users to
come back to their favourite social network!
(About 294 billion emails are sent every day and about 106 billion of those can be classified as SPAM)There are 3 times more email accounts than Facebook and Twitter accounts combined.The total number of messages posted on Facebook and Twitter represents less than 0,5% of email traffic.