Icelandair optimizes lead campaign in Passendo

•

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Anders Rantzau Rasmussen

Icelandair ran an online marketing campaign in Passendo's programmatic e-mail network with impressive results.

Marketing

Icelandair optimizes lead
campaign in Passendo
Objective: Obtaining leads for Icelandairs member club.
With device targeting and frequency control across e-mail
publishers it was possible to obtain 8x higher CTR (Click
Through Rate) and 1.5X higher CR (Conversion Rate)
through optimization.
8.5X
higher CTR
1.6X
higher CR
The campaign was
optimized on the following
parameters:
•  Device targeting
•  Frequency control
•  Placements
•  Media
•  Format: 300x250
CTR: 0,22% à 1,86%
CR: 15% à 24,01 %
Frequency: 3
Device target: All
Starting point

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