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Web Analytics And Reports
1.
Web Analytics and
Report Management System Raony Guimarães raony@medicalmedia.nl
2.
3.
Gezondheidsplein - Overview
4.
Competitors
5.
Reports
6.
Internal Control
7.
8.
9.
10.
Analytics - Top
Content What are the most commonly viewed pages on your site, and how are they used?
11.
Analytics - Top
Content
12.
Analytics - Top
Content - Aandoeningen
13.
14.
15.
Analytics - Site
overlay
16.
Analytics - Site
overlay
17.
18.
buikpijn
19.
lage bloeddruk
20.
ischias
21.
zwangerschap
22.
medisch woordenboek
23.
oorontsteking
24.
vleesboom
25.
standjes
26.
spruw
27.
Gezondheidsplein
28.
longontsteking
29.
gezondheid
30.
keelontsteking
31.
blaasontsteking
32.
hoge bloeddruk
33.
www.gezonheidsplein.nl
34.
overgang
35.
voedselvergiftiging
36.
37.
38.
39.
Google Rank Source:
http://www.google.com/Top/World/Nederlands/Gezondheid/Naslag
40.
Google Rank Source:
http://www.google.com/Top/World/Nederlands/Gezondheid/Naslag
41.
Competitors
42.
Competitors
43.
Competitors
44.
45.
2 | NIH.gov
46.
3 | MedicineNet.com
47.
4 | MayoClinic.com
48.
5 | Drugs.com
49.
6 | Yahoo!
Health
50.
7 | RxList.com
51.
8 | RealAge.com
52.
9 | MedHelp.org
53.
10 | Healthline.com
54.
11 | everydayHealth.com
55.
12 | RightHealth.com
56.
13 | wellsphere.com
57.
14 | FamilyDoctor.org
58.
15 | QualityHealth.com
59.
16 | HealthCentral.com
60.
17 | Prevention.com
61.
18 | Health.com
62.
19 | RevolutionHealth.com
63.
20 | eMedicine.comSource:
Inbound Links, Google Page Rank, Alexa Rank, and traffic data from Compete and Quantcast.
64.
20 Most Popular
Health Websites - June 2009
65.
Alexa
66.
Alexa Suggestions 7.
Medicinfo.nl www.medicinfo.nl/ 8. GezondheidsNet www.gezondheidsnet.nl/ 9. Gezondheid.be www.gezondheid.be/ 10. ConsuMed www.consumed.nl/ 11. www.gezondstegids.nl/ www.gezondstegids.nl/ If you like gezondheidsplein.nl you may also like: 1. Ziekenhuis.nl www.ziekenhuis.nl/ 2. Medischestartpagina.nl www.medischestartpagina.nl/ 3. Achmea Health www.achmeahealth.nl/ 4. Zorgkrant zorgkrant.nl/ 5. Reuters Health Information www.reutershealth.com/ 6. Planet www.planet.nl/
67.
Test Campaigns
68.
Test Campaigns
69.
70.
71.
How will we
show?
72.
What the client
wants to know?
73.
74.
How they manage
the content?
75.
How they create
the pools, weetjes, banners, Dossier, Aandoeningen, etc ?
76.
How they manage
the campaigns?
77.
How to measure
the effect of changes ?
78.
79.
80.
Admin Panel
81.
Add Block
82.
View Blocks
83.
Add Page
84.
Add Page
85.
View Pages
86.
Add Poll
87.
View Polls
88.
Add Banner
89.
Add Banner
90.
Add banner
91.
View Banners
92.
Add Clickouts
93.
Add Clickouts
94.
View Clickouts
95.
Add Weetje
96.
View Weetjes
97.
Add Target
98.
Add Target
99.
View Targets
100.
Report Preview
101.
Preview Banners
102.
Preview Pageviews
103.
Preview Poll
104.
Preview Weetjes
105.
Preview Targets
106.
107.
Define KPI’s
108.
Change campaigns
109.
How to increase
our pagerank
110.
Analyze our data
111.
112.
Establish goals.
113.
Define the Key
Performance Indicators for each goal
114.
Benchmark the KPIsImplement
and Monitor each KPI
115.
Finally... Source: Web
Analytics One Hour a Day (Avinash Kaushik)
116.
This is just
the beginning..
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