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PADRÕES DE
AVALIAÇÃO DAS EMOÇÕES
NA INTERAÇÃO
HUMANO-PRODUTO
DEMIR, DESMET E HEKKERT




                          RAQUEL PISETTA
DESIGN EMOCIONAL COMO PROJETO COM A
INTENÇÃO DE PROVOCAR OU EVITAR UMA
EMOÇÃO, PODE SER FACILITADA PELA
COMPREENSÃO DO PROCESSO DAS EMOÇÕES.
A TEORIA DAS
AVALIAÇÕES
AFIRMA
UMA
RELAÇÃO
CAUSAL
ENTRE
AVALIAÇÕES E
EMOÇÕES.
COMPONENTES
DAS AVALIAÇÕES
MOTIVE CONSISTENCY

INSTRINSIC PLEASANTNESS

EXPECTATION CONFIRMATION

AGENCY

STANDARDS CONFORMANCE

COPING POTENTIAL

CERTAINTY
NA PSICOLOGIA, 3 PRINCIPAIS ABORDAGENS SÃO USADAS PARA
COLETAR E OBTER EXPERIÊNCIAS EMOCIONAIS:

1- ESTÍMULOS SÃO USADOS PARA OBTER EXPERIÊNCIAS
EMOCIONAIS EM AMBIENTES CONTROLADOS.

2-PERGUNTAR PARA PESSOAS PARA RECORDAR SUAS
EXPERIÊNCIAS DE EMOÇÕES

3- NATURALISTA: (SELECIONADA), OS PARTICIPANTES SÃO
RELATAM SUAS EXPERIÊNCIAS EMOCIONAIS ( OU SÃO
OBSERVADAS) ENQUANTO SE ENVOLVEM EM SUAS ATIVIDADES
DIÁRIAS.
PADRÃO DAS AVALIAÇÕES
DAS EMOÇÕES
29 PARTICIPANTES RELATARAM SUAS
RESPOSTAS EMOCIONAIS PARA
PRODUTOS.

170 REGISTROS DE EMOÇÕES

ENTREVISTAS EM PROFUNDIDADE.

29 DIFERENTES EMOÇÕES
FELICI-
FELICI-
DADE
DADE
ALEGRIA
ALEGRIA
CONTEN-
CONTEN-
TAMENTO
TAMENTO
SATISFAÇÃO
SATISFAÇÃO
RAIVA
IRRITAÇÃO
DESAPONTA-
DESAPONTA-
MENTO
MENTO
INSATIS-
INSATIS-
FAÇÃO
FAÇÃO
POTENCIAL DO
PADRÃO DE
AVALIAÇÕES DAS
EMOÇÕES PARA O
PROJETO DE
DESIGN /
OUTRAS APLICAÇÕES...
DESIGN
ESTRATÉGICO
        NORMAN
           X
DEMIR, DESMET E HEKKERT
INFLUÊNCIAS
  CULTURAIS

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