As the internet enables the global shoppers to come to the online portals, search and buy the products of their choices, merchants and website owners strive mortally to find out how their visitors are finding their website.

1. How can Google analytics help you
understand your website
performance?

2. As the internet enables the global shoppers to come to
the online portals, search and buy the products of their
choices, merchants and website owners strive mortally to
find out how their visitors are finding their website.
Global activities done virtually on their website is a vital
key to gaining insight into what appeals to your customers
and how better businesses can serve their consumers.
Web analysts and visionary marketing professionals
constantly insist on integrating a seamless analytical
system in place that gives a powerful watch over on-site
activities to help improve website performance and
targeting the most relevant audience.

3. Businesses often seem to forget how important the
data is to build a further strategy to enrich the
interaction that takes place between buyers and
sellers. So here we have taken an initiative to enlighten
you about how Google Analytics can work as a best
tool to tell you all about your website performance
indexes, key metrics and how well your business is
doing.

4. The basic statistics of web performance
When you have installed Google Analytics, you will be
presented with top four sections as you log into your
account. The menu is split into: Audience; Acquisition;
Behavior; and Conversions.
Using the figures proposed by these sections, you can
access the most crucial details of the traffic your website
daily experiences. You can choose to keep watch on your
traffic on daily, monthly, yearly basis. Usually, the most
preferred way is using Monthly traffic as it shows how
many visits your website gets a month. You can compare
the data with that of a previous month to know how well
you are doing.

5. So let’s start with the first in the list:
1. Audience
As the name itself suggests, this section comes handy
about keeping you updated about the kind of people
your website is regularly visited by and other specific
details about them such as:
•The demographics of the audience
•The behavior pattern of them based on the frequency
of their visits and their engagement level
•The Technical aspects such as types of browser,
broadband provider or mobile network used by them
The type of mobile devices used to access the website

6. Bounce rates
The bounce rate suggests how many people decided not to
visit any more pages in the website than those they initially
ran eyes through. This most likely happens in the case
when visitors could not find what they sought initially. The
bounce rate of up to 40% is normal; any higher number
indicates that they could not meet the typical content they
were expecting.
But there is more: If it is an informative website with news
material on its landing page, the bounce rate is likely to
touch 80-100%. When bounce rate comes negative, it is the
time to ascertain those links bringing traffic to your website
from other sources.

7. New vs returning visitors
This metric shows the number of returning visitors as
against the new ones. The optimal balance to be kept
is 25% of returning visitors and 75% of new ones. If
numbers come very different from this, you need to
work on catching on more traffic to your brand.
Keywords, the strength of web pages, updates and
content quality are responsible factors for more
engagement.

8. 2. Acquisition
This metric shows how users find your website. It
becomes very useful when executing online marketing
activities. This is how your visitors discover you online:
•Search Engines
•Referring sites
•Social Media
•Direct Traffic
Email

9. Organic Search
Organic search holds greater importance among all as
it shows how your website is leveraging Google’s
search engines to attract visitors from search results to
your web pages. Most visitors are likely to land on your
website using this method. Ideally, 50% of all traffic is
expected to land on your website using Organic search
as this indicates that you are not totally dependent on
other sources of traffic. If the number falls below this,
you need to reconsider the SEO tactics to get the
desired results.

10. 3. Behavior
This one gives you the data of visitors entering
and exiting the web pages of your website. It also
shows what visitors were actually looking for on
your website, helping you determine what
content can generate greater traffic value for a
long time.

11. Landing pages
Of course, landing pages are so important. However,
ideal website must have web pages where traffic
uniformly distributed. Having the major traffic loitering
only on the landing page won’t give your website a best
chance to perform well on search engine. Optimize the
distribution of your web traffic by boosting the clever
content distribution across other web pages of your site.
Include more details on your products and services in
the most personalized way possible.

12. Site Speed
This is the measure of how quickly your website loads
when a person tries to open your website and explore its
different pages. It is cumbersome to achieve the perfect
balance between rich, influential content and optimal
web speed. When you add more features to website, it
normally contributes to killing its speed and
performance.
Page Speed Insights is considered to be the best way to
review the loading speed of your website pages out of
100. It delivers recommendations and healthy, practical
tips to optimize loading time. You can aim to hit 70 or
more to be seen on Google rankings.

13. 4. Goal Conversions
Goal conversions are like milestones that act as
individual targets determined manually to compare
the results. It is one of the essentials of Analytics and
setting up Goal conversions helps track your website
performance. These goals can be related to number
of people using your contact page, about us page, or
deciding to purchase or reviewing your products.

14. Goals
With goals, you can measure the performance of your website
based on all previously discussed parameters such as most
chosen source of traffic, most liked or sales-driving content
and call to actions found most appealing by your website
visitors. Depending on the results you get, you can implement
on the most viable actions like adding a link for contact forms,
products, specific services or content. This will encourage
users to consider and convert on your website.
Originally posted by : http://goo.gl/IRRPHm

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