Our training covers current social networking sites, professionalism, creating professional profiles as well as networking and job search strategies. We explore how employers are using these tools to hire top talent and what you can do to get yourself noticed!
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Social Networking - How To Make It Work For You
1. Social Networking:
How to make it work for you
November 18th, 2009
Hosted by RCO Career Services Advisors:
Elizabeth Lintelman, Kelly Wittrock and
Jennifer Castaldo
2. Introduction of Career Services Advisors
Rasmussen - Proprietary and Confidential
Contact us at careerservicesonline@rasmussen.edu
Elizabeth Lintelman
Career Services Advisor
Allied Health
Kelly Wittrock
Career Services Advisor
Justice Studies
Jennifer Castaldo
Career Services Advisor
Business, Tech & Design,
Education
4. AGENDA
i. Social Networking – why it’s important
ii. Tools
iii. Creating profiles
iv. How to network
v. Q&A Session
“Throughout 2008, Social Networking Sites and Blogs saw more
time spent by users than personal email.” -Nielsen Online
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5. WHY IT’S IMPORTANT
Rasmussen - Proprietary and
Confidential
For YOU:
•Another job search resource
•A way to create a Professional
Image
•Allows you to network with people
you normally wouldn’t have the
chance to
•Increases your Industry Knowledge
•Good way to market yourself
•Adds value for you by having the
capabilities of knowing more about
whom (employer/individual) you’re
interviewing with
•Ability to find companies within the
industry
For EMPLOYERS:
•Find potential new employees
•Unofficial
background/reference check
•Branding/Professional Image
•Awareness of industry trends
•Current employees – keep a
pulse on them
6. PROFESSIONALISM
• Activities to avoid:
– Disclosing any confidential information
– Stating anything “unprofessional”
– Personal topics (family, religion, politics, etc)
– Careless speech
• Activities to make this successful:
– Connect with friends/family in your industry
– Let people know you’re looking for a job
– Have a positive attitude & be enthusiastic
– Be honest and respectful
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9. TWITTER
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Tell everyone
you’re
looking for a
job!
Search for
jobs
RASonlineCS
Very basic,
simplistic
Follow
industry
experts
12. FACEBOOK
Personal Networking Website
• Groups and Pages
• Recruiters and hiring managers
• Privacy settings
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15. LINKEDIN
Professional Networking Website
• Build a professional profile
• Import your Word resume to your profile
• Professional photo – alone!
• Headline area of Study/Career Ambitions
• Export your profile to PDF
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17. LINKEDIN
• Keywords - Include in summary
• Incorporate work and volunteer experience,
summer jobs, internships, practicum's, etc
• Connect with professionals- Alumni, career services
advisors, parents/relatives, friends, internship manager/coworkers, former
bosses, fellow students, faculty, college staff, campus work study manager,
neighbors
• Keep your profile current
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22. THANK YOU
Thank you for joining us today. If you have
further questions, please feel free to reach out
to us!
*Elizabeth Lintelman *Kelly Wittrock *Jennifer Castaldo
careerservicesonline@rasmussen.edu
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Notes de l'éditeur
Learn.linkedin.com; grads.linkedin.com; have poll: How many of you use Social Media?
Give examples; do not talk about….; do talk about….; avoid sloppy speech (um, uh…), slang
Poll: How many of you have a FB Page? LinkedIn account? Tweet?
Poll: Do you have a LinkedIn profile? Add your Optimal Resume website & interests & groups/associations you’re a member of; honors & awards; personal info (stress it’s the internet);
Personalize the connection invite; summer jobs, internships, volunteer positions, or personal passions; applications could be loading resume, etc.
Poll: What’s appropriate to post on your LinkedIn profile?