5. Meet the long LONG tail
People is the medium
FredCavazza.net
6. Social media landscape
Publication
platforms
Sharing
MOG
platforms
Social
Virtual media Social
Worlds Networks
Micro-
Lifecast
publication
Facebook is just one of them
FredCavazza.net
8. Key characteristics of Social Networks
• Profiles
• Friends
• Groups
Every service can be socialized
FredCavazza.net
9. Social Networks Hype Cycle
Visibility
Technology Peak of Trough of Slope of Plateau of
Time
Trigger Inflated Disillusionment Enlightenment Productivity
Expectations
The wheel keeps turning
FredCavazza.net
10. Brands and Social Networks
Every brand can play in the social field
FredCavazza.net
11. Social Networks issues
• Behavioral targeting
• Profitability
• Commoditization
It’s hard to find the sweet spot
FredCavazza.net
12. Trend #1: Interoperability
Data Portability Data Availability Open Social Facebook Connect Google Friend Connect
Privacy is the real issue
FredCavazza.net
13. Trend #2: Niche Social Networks
Small is the new Big
FredCavazza.net
16. Key characteristics of Virtual Worlds
• Avatars
• Virtual Places
• Virtual Currency
Every service can be virtualized
FredCavazza.net
17. Virtual Worlds Hype Cycle
Visibility
Technology Peak of Trough of Slope of Plateau of
Time
Trigger Inflated Disillusionment Enlightenment Productivity
Expectations
The wheel always keeps turning
FredCavazza.net
18. Brands and Virtual Worlds
Every brand can play in the virtual field
FredCavazza.net
19. Virtual Worlds issues
• Scalability
• Audience fragmentation
• Interoperability
Virtual Worlds need a technical revolution
FredCavazza.net