July 11th marked the release of iPhone 3G and with it, Software Update 2.0, which includes Apple's launch of the App Store. The App Store allows for third party developers to create and distribute applications for iPhone and iPod touch using the iPhone SDK, a native development environment based on Cocoa for Mac OS X. In his talk, Raven will provide a basic overview of the process of developing and distributing software for the iPhone and iPod touch, and share some key findings and metrics gathered in the two weeks since the launch of the App Store. What does the App Store mean for third party mobile developers?

1. iPhone the App Store
Mobile Portland Users Group
Raven Zachary 28 July 2008

2. Agenda
• iPhone History
• Developing with the iPhone SDK
• App Store Overview

3. Disclaimers
Bias:
While I am a technology industry analyst, my
passion for the iPhone clouds my rational
judgement. I am an iPhone advocate.
Legal:
I am under NDA with Apple and therefore only
covering publicly disclosed information.

4. iPhone History

5. January 2007
Macworld Expo 2007